Pack Digital debunks some of the top SEO myths that might be deterring from you investing
Introduction
Finding an seo company, well It’s a bit like buying a used car, that is finding a reliable SEO agency, we would compare the industry to the used car industry, and that’s simply because there are some businesses which will sell you a complete clapped-out banger of the car, that will fall apart the minute you drive it down the road.
And there are used car dealers on the other hand that which will find you a reliable run-around that you may have trouble-free motoring for a long period of time, and leave you feeling that you’ve had a bargain.
Well, this is exactly the same way comes to search engine optimisation (SEO), there are some SEO consultants which were actually worth their weight in gold, (like us) then there are some agencies which pop up overnight, take a load of new clients, they don’t do their job properly, and use black hat methods on your website, which quite simply brings Google penalties (Google Penalties Panda, Penguin) and make your website drop like a lead balloon, so rather than put your business higher on Google’s rank’s, they may get your business penalised, so it is then nowhere to be seen on Google.
So, let’s say that you are currently sat in an office in Bristol, and you are deliberating about which seo company to hire, yet you have a confused expression on your face, and that confusion comes from the fact that you are concerned about some of the various seo myths that you have heard.
Well, let us debunk some of the more common seo myths, however, what we would say is, when it comes to search engine optimisation, what you want is quality, so whether you pick up the dog and bone (phone) to chat to an seo consultant, which might be a freelancer working in their spare bedroom, or you phone one of the large seo agencies in London employing say over 700 staff, what you need is quality work.
So, make sure, when paying for seo services, your getting white hat work.
Debunking the Top SEO Myths
SEO is Dead
This is a myth that you might’ve heard a lot, that is that “seo is dead”- and therefore implying that it’s not worth investing in, that’s it’s time to move onto other forms of advertising, and is this myth true?
Well, most certainly not, admittedly asking us, well it’s a bit like turkeys voting for Christmas, we are this seo agency after all, however we can say with certainty, that seo is most certainly not dead, in matter of fact the industry is thriving and booming at the moment, especially in cities like Bristol, Birmingham and London, where businesses face high amounts of competition. We would actually say that there are a shortage of really good seo consultants out there at this present time, that’s to fulfil the demand from businesses.
So is seo dead? Most certainly not, not one bit.
The businesses are saying the seo dead have either hired the wrong digital marketing agency, and not seen the results that they wanted, or that they’ve had a are trying to improve the seo themselves, and made a complete mess of it, for example, may have built, a lot of low quality backlinks, and actually got the business a link penalty for example.
Then the business may have incurred a Google Penguin penalty, and then for some keywords, or sometimes for all, the business has vanished from Google. Then a new seo agency doesn’t just need to improve the SEO, they need to undo the low quality work, which could take sometimes a very long time.
And do businesses quickly recover from Google Penalties?
Well, it does depend on how much low quality seo has been implemented, but its definetely not an overnight fix that’s for sure, for example, lets say 1,000 low quality backlinks have been built, well, this means that the business could be removed from Google for some time, and then in terms on getting back on page one of Google, well, this may take a very long time.
Therefore often its the businesses that can’t do the seo work correctly, by that we mean white hat, that, often turn around and say that it’s “SEO is dead”, when a matter of fact they are not using the latest white hat methods, and is this often why do not see results.
So is seo dead?
Nope, its just the seo agency may well be using the wrong seo methods.
Keywords
Another common problem why businesses think the seo is dead, and they think that this form of marketing no longer works, is because they might be using outdated seo tactics?
For example, they might be writing really long blog posts, let’s say an article which has over 5000 words, but they might be using keywords that they want to improve their seo for too much, seo consultants will refer to this as “keyword stuffing”.
What will actually happen, if you mention keywords too much when writing say a blog post, is that content marketing will not interesting for your customers to read, because you might simply be trying to place keywords way too much within your paragraphs, that you want to rank for, which means that is hard to read the work.
What later happens is because you’ve used the keywords too much, you might actually incur a penalty, such as a Googe Penguin penalty.
Backlinks Don’t Matter Anymore
Another common myth, and one which is totally not true, is that backlinks no longer matter when it comes to improving a companies seo. Some marketing agencies might even say this, and that’s because they might not want to build backlinks, because its too time consuming, especially if they have you on a fixed price per month, of £500.00 or less. Yet backlinks do matter.
So, backlinks do still matter (yet they must be high quality), so if you have a lot of do quality high quality backlinks (do follow and no follow backlinks), then this can most definitely help improve a businesses search engine optimisation.
What you need is an Bristol SEO agency which cuts the mustard- that’s where we can help!
Quite simply put the seo still works, and is in strong demand from many businesses, that’s for both small businesses, right up through to your plc companies, therefore businesses need to partner with seo agencies like us, that use the best and latest white hat methods.