SEO News

Introduction

Most seo agencies use content marketing to help their clients achieve better rankings. If the work is white hat, and its high-quality work then over time this will help the businesses rankings.

However, there are many other advantages to writing quality content marketing as well, such as earning links, and reducing a websites bounce rates for example.

How content marketing can help your business in Bristol

Most agencies will allocate a large chunk of time each month, out of their clients marketing budget in order to spend on content marketing.

This can help to define the website, and also increase the chances of other websites linking to the site.

This can help to optimise your website

Content marketing can help to optimise your website. For example, imagine you were a retailer of luxury cars, by blogging about car related news, and by adding in onsite seo factors, you can stand an increased chance of ranking higher.

For example, most seo agencies, such as Pack Digital, normally add meta titles, meta descriptions and alt tags to each piece of content marketing. This can really help the websites SEO.

Can also help your local seo

Pack Digital are local seo experts, we help businesses within Bath, and Bristol to obtain higher rankings.

Google Panda

It’s important to remember that content marketing can also be carried out incorrectly. For example, if your agency were to duplicate any work, or were to keyword stuff the work, then this could mean the website could incur a penalty.

Must be white hat

All content marketing work must be white hat, this means it must be written to a high standard.

How Pack Digital can help you in Bristol

Whether your business is based within Bristol, or it is based within Bath England, we can offer you cost effective, white hat seo services.

Our seo prices start from £220.00 per month. We can help both small businesses, and large businesses to obtain higher rankings.

For a no obligation quote, why not get in touch with us today?

We offer the following services:

• Organic seo
• Local seo
• Expert consultants

Introduction

For most business sectors within Bristol its now super competitive. This means that some companies may have been investing in seo for some time.

However with the right agency behind you, its still possible to reach the top. One of the most important ranking signals is backlinks, these often separate the businesses that are at the top of Google, and who are at the bottom of Google.

Why are local backlinks so important?

Imagine for a second that you run a solicitors practice in the heart of Bristol, say for example near Cabot Circus, and you need to generate more business.

However, what so many business often find is that the business at the top of Google, may have hundreds of good quality backlinks.

This is why it’s crucial that any digital marketing business, invests great time and effort into building backlinks, as without them, your business may not reach the top of Google.

How should my business within Bristol be building backlinks?

The best way to build backlinks is to build them naturally, what is meant by this is, if you have really useful information on your businesses website, then people are going to want to link to you.

So for example, imagine you run a bicycle shop in the heart of Bristol, you may once a week write a 500 word article about how to repair and maintain your bike. This information could be written by an expert, perhaps the owner of the shop, then they share their new bicycle article on social media sites like Twitter.

This may then be read by people who have a huge interest in cycling and mountain biking, and they may put a link to such an article on their own blogs.

This is how links should be earned.

Why can some backlinks be bad?

Some backlinks can be spam, these can trigger a Google Penguin penalty.

What is Google’s Penguin update?

The Google Penguin update will penalise websites that have spam links

How many backlinks does my website need?

You can never have enough high quality, relevant, white hat backlinks.

Why backlinks are only one part of Google’s algorithm?

Google uses a massive amount of ranking signals to work out how important your website is, so backlinks are only one part of the equation. There are over 200+ ranking signals, so your Bristol SEO company must optimise as many as possible, within the constraints of your marketing budget.

Introduction

Backlinks are still really important to SEO. Most Bristol seo agencies still believe that backlinks are still the most important ranking signal.

It’s important to remember that Google uses over 200+ ranking factors, that’s to gauge how important your website is.

If you have stronger ranking signals, than your direct competitors, then your business will rank higher.

However not all ranking signals are equal, for example meta descriptions are not as important as backlinks.

Backlinks are considered the most important, this is why so many seo agencies spend so much time building backlinks for their clients.

How should I be building backlinks?

The best way to build backlinks is to use an approach called outreaching.

Outreaching is simply finding quality websites, that are relevant to your business, and asking whether you can write an article for the business.

In return for writing the article, you should ask whether you can obtain a do-follow backlink.

All backlinks should come from a high-quality website, and it’s very important that the website is relevant to your company.

Do I even need backlinks?

Yes, quite often to be listed at the top of Google, a business will need to build quality links.

What is white hat seo?

White hat seo means that the agency, or the seo consultant is using the best possible methods to optimise your website.

Why must the backlinks be relevant?

If the backlinks are not relevant then Google may well be confused as to what your business is about.

For example, if you run a dental practice in Bath, yet you have hundreds of links from a rugby club, then Google may well be confused as to what your business is about.

Why must the backlinks be high in quality?

Low quality backlinks can mean that the website could incur a Google Penguin penalty.

We offer our seo services to Bristol, England. We offer seo packages starting from £220.00. We only ever use white hat methods, and we have experienced seo experts who can help you.

Our Seo company offers our seo services to companies which are based in Bath, England.

All of our seo packages are offered at a competitive price, our packages start from £220.00 per month.

Introduction

Some Seo agencies may even state that the design of a website doesn’t matter- but this is not true, the design now matters more than ever.

With Google now using RankBrain, an AI programme, and other sophisticated ranking signals, the truth is that user behaviour is now more important than it ever has been.

Why does the design of a website matter?

A website must be designed so that it allows a customer to find a product or service easily- this sounds like common sense, right?

However, some website designers put the appearance before function, in our humble opinion it’s so much better to have a website that’s super easy to use, than something that looks flashy.

Bounce rates

Bounce rates are now so important to seo, your digital marketing agency should definitely be monitoring these.

A bounce rate is the number of visitors to your website, that land on the website, then leave straightaway.

If your website develops a super high bounce rate, then your website is likely to receive a drop in it’s rankings.

Time on site figures

The complete opposite to having a high bounce rate, is to have a high time on site figure. The average time on site figure, which can be found in your Google Analytics account will tell you how long the average visitor to your website is spending on your website.

If your business, based in Bath, England has a time on site figure of 1 minute on average, yet your direct competitor, has a time on site figure which is on average over 5 minutes, the site that is holding the visitors interest for longer, is much more likely to rank higher.

Trust

The next issue to think about is trust, a website that’s well designed, has good customer reviews, and social media accounts that show the business is interacting with its customers, is much more likely to be trusted.

Pack Digital can help businesses based in Bristol, England, as well as businesses based within Bath.

Our seo packages are affordable, our seo prices start from £220.00 per month. We only ever use white hat methods, so for cost effective seo, why not give us a ring?

Introduction

So many businesses within Bath, England now invest in SEO services, however some businesses may struggle to work out how Facebook now fit’s into part on SEO strategy.

However, Facebook can be a great tool for businesses that need local seo.

How can Facebook help my business?

Facebook can help generate a good company image, whether that be through business reviews, or information that the company shares about it’s business.

Also, it can be used for local seo purposes, by helping a business with it’s Nap information.

What are business citations?

Business citations are also referred to as NAP information, which stands for Name, Address and Phone number of a business.

The more quality business citations that a business has, the higher the chance it will rank better locally.

For example, if there 10 pizza delivery companies in Bath, yet one has really good NAP information, then this business stands a much better chance of ranking better, therefore more likely to generate more business.

Why are business reviews so important?

So many local businesses, especially in a competitive city like Bath, England, use Facebook business reviews to help their business to stand out.

For example, imagine a visitor to Bath, they want to find a nice restaurant, do they opt for one with no reviews at all, or one that has 100+ positive reviews from diners on Facebook?

Facebook can most definitely help businesses within Bath, that’s whether you need more positive business reviews for your restaurant, or you own a dental practice and want to showcase your dental practice.

Facebook can be used in many different ways, depending on what your business does. A good Bath seo agency will use Facebook as part of a marketing strategy for your business.

How can Pack Digital help my business?

Pack Digital offers Bath, England, cost effective seo. We have local seo packages starting from £220.00 per month.

How much does Seo cost?

Our seo packages in Bath, and in Bristol range from £220.00 per month, up to £3000.00 per month.

Who are Pack Digital?

Pack Digital are a digital marketing business which serves Bristol, England, and Bath.

We offer white hat seo, at an affordable price.

Introduction

Some businesses may have reached the top of Google already, so may question why they need to invest in seo services any longer.

Other businesses may wish to start and stop their seo investment when they see a upturn in business.

However neither are a good strategy for any business in Bath, England or Bristol to follow, and we will explain why that is so.

Why is it never a good idea to pause your seo investment?

Businesses across the U.K are looking to strengthen their websites ranking signals, this is so that they can increase their chances of ranking higher within Google.

This means that when it comes to seo, the space on the first page of Google is more competitive than ever.

So, if a business was to pause, or stop it’s seo investment, then it’s entirely possible that a competitor will overtake the business.

What is Googlebot?

Googlebot is a clever piece of code by Google that crawls and indexes the web. This means if you make a change to your website, by adding a new piece of seo work, Googlebot will know about it.

It’s widely thought by many Bath seo agencies, and agencies within Bristol, that when a business stops investing in SEO for any great length of time, normally it’s ranking positions will drop as a result.

Why must ranking signals be continuously enhanced?

For a website to rank high it needs to continuously invest in SEO. Without that investment then the  business runs the risk of it’s direct competitors ranking higher than it.

Who are Pack Digital?

Pack Digital, are digital marketing experts, we offer cost effective seo to businesses in Bath, and Bristol.

We are the seo experts.

We help businesses within Bath with their seo, we offer cost effective marketing solutions. Our seo packages start from just £220.00 per month.

Pack Digital is a Bristol SEO agency, we offer cost effective seo.

Introduction

Many business have held off from investing in seo, possibly that’s because some companies have heard of friends who have a less than good experience with an seo agency. Sometimes some other companies hold off because they prefer to invest in traditional marketing methods, which they may know and trust.

Whatever the reason for holding off investing, there’s one thing that cant be disputed- that is your competitors could be gaining a serious lead.

We are a seo agency and we serve clients in Bath, England and Bristol, and we help our clients climb to the top of Google.

Why is the right time to invest?                

SEO can make a website stronger and stronger, which means that some of your competitors may have websites that have sophisticated seo techniques already implemented.

In a nutshell this can give them a competitive advantage, one that can be difficult to counter unless a business starts to invest in SEO.

Is your business in Bath / Bristol gaining the right sort of customers?

All companies, regardless of whether they invest in seo or not, should question whether there’s a gap in their marketing strategy or not.

For example we have helped countless businesses based in Bath, begin the receive customers from Bristol, and vice versa, so seo can help you reach more customers.

Why the bar is being set higher, and higher?

Some companies may be right at the top of Google, yet they are still committing to spending money on seo. This is to increase the gap between their websites, and their nearest competitors.

This means some websites have such strong links, and good seo that it can take a lot of catching up, and this is why investing in seo now is such a good idea.

It can all come down to backlinks

Backlinks are still one of the most powerful ranking signals, this means that if your competitors build more and more good quality links, it can be much more difficult to overtake them.

Many businesses in Bath use us to fulfil their businesses seo requirements, for a no obligation quote, why not give us a ring?

Contact Pack Digital today:

Pack Digital are SEO experts, we help businesses within Bath, England and Bristol by delivering cost effective white hat seo.

For a no obligation quote, why not contact us today?

Introduction

Organic seo is the process of optimising a websites ranking signals, so that the website can be ranked higher within Google.

The first page of Google’s results are typically made up of PPC ads right at the top, then if the query was for a local business, there would be local business listings, beneath these business listings will be the organic listings.

There are typically 10 links, these will be the organic listings. Where your business is ranked is dependent on how strong your websites ranking signals are, an seo agency will take time to strengthen these organic listings.

If you are looking for a Bath seo expert, or a Bristol seo expert, then why not contact Pack Digital today?

What is organic SEO?

Organic Seo is the process of strengthening a business’s ranking signals. The ranking signals are made up of over 200+ factors, and if the website has the strongest ranking signals it will be ranked at the top of Google.

Pack Digital works with businesses which are based in Bath, England, and Bristol, within the South West of England.

What is Google’s algorithm?

Google’s algorithm is a complicated mathematical formula that works out how strong a websites ranking signals are.

So, for example, Google’s algorithm will read the 200+ ranking signals that belong to a website, it will then compute how important your website is, and depending on that score, it will depend on where your website is ranked.

Why are there so many businesses based in Bath and Bristol investing in organic seo?

Organic seo for some businesses is the main way that they source new customers. Even traditional businesses, such as dentists, and solicitors are now sometimes heavily reliant on organic seo to draw in new customers.

Can a website move down as well as up?

Once a website moves up the organic listings, it’s entirely possible that it will move back down again.

It’s worth remembering that a website is ranked on how strong it is compared to the businesses competitors. So, if your direct competitors were to invest heavily in seo, say on the build up to Christmas, then it’s entirely possible that your competitors may out rank your website.

Therefore it’s important to find the right Bath or Bristol seo agency, then to invest the right amount of money, so that good quality white hat seo can be implemented every month.

How long should my business invest in organic seo?

Organic Seo should be invested in continuously. Without an investment in organic seo, then your competitors may outrank you.

For a no obligation quote, why not call Pack Digital today?

Introduction

So many businesses within Bath, as well as within Bristol will be looking to earn high-quality backlinks.

This is because links can mean the difference between being on page one, or not being listed at all.

Therefore many companies pay Bath seo agencies, and Bristol seo companies to look for links on their behalf.

However within this article we are going to give away some tips, on how to build backlinks in a white hat way.

Competitor link analysis

Using companies like Majestic and AHrefs it becomes very easy to see who is linking to your direct competitors. This means that these website can then be contacted to see if they will link to your business as well.

The process of looking at your competitors links, and then contacting websites to see if they will link to your business is called competitor analysis. 

Digital assets

Digital assets can be a very effective way of earning white hat backlinks, the process involves creating something like an interesting infographic, and this may give information about your business sector.

For example, perhaps you run a solicitors practice, that possible specialises in Family Law, and you want to create an infographic which shows how many couples use mediation, how many use the courts and how many use collaborative law for instance.

This infographic may well be used by other Bristol solicitors, or solicitors based anywhere in the U.K.

When they then use your work, you can then ask them for a do-follow backlink.

Fix broken links

Quite possibly you may have pages on your website which have broken links, this means that when websites are linking to these pages, the link equity is being wasted.

Broken links should be fixed so that the links following to these pages can be used for SEO advantage.

Outreach

Another method to earn backlinks is to generate a really useful piece of content marketing, and to then ask quality publishers whether they wish to publish your work, and in return you can obtain a do-follow backlink.

How Pack Digital can help your business

Pack Digital is a Bath seo company, we also own a Bristol seo company, for a no obligation quote why not give us a ring?

Introduction

Some business owners may think that by copying and pasting content marketing from another website, that they will be helping their own website rank better.

However this is not the case, duplicated content marketing can mean a website incurs a penalty.

A Google Panda penalty can mean that certain pages of a website are removed from Google’s search engine, or it can sometimes means that the whole site gets hit by a penalty and is therefore removed from Google.

Why is duplicated content marketing a problem to SEO?

Duplicated content marketing can harm a websites seo, but if a penalty is incurred then it can sometimes take a long time to recover from.

Why does Google’s complicated algorithm have spam filters?

Google only wants high-quality websites to be on the first page, this means these websites must offer valuable and useful information.

Websites that try and trick the search engine into making the pages look more important than they are, will be penalised.

How does Google know who the original author is?

Google uses Googlebot to look for changes that are made to websites, so for example if your Bristol business was to add a new news page, then Googlebot would crawl and index the page.

This basically means Google will have scanned the page, and it will be aware you added a new page to your website.

If this work was to be duplicated, Google will know the original author. However sometimes duplication issues are not as simple as this, so if your website is suffering from duplication issues, it is worth contacting a Bristol SEO agency like Pack Digital.

Why should all content marketing be white hat?

All content marketing efforts should be white hat.

What is Google’s Panda updates?

Google’s Panda updates are built into Google’s algorithm, which means if your website has duplicated work, or is using another low quality seo method such as cloaking, then your website could incur a penalty. 

Introduction

Bristol is a busy and booming city. If you are at the top of Google then Bristol is the place to be.

However if you haven’t invested in white hat local seo, well your phone may well be pretty quiet at the moment.

But don’t worry, that’s because Pack Digital is a digital marketing business that offers small business seo packages starting from £220.00 per month.

We don’t just work with Bristol businesses neither, we have customers in Bath as well.

How much does local seo cost?

Local seo costs are dependent on how competitive your business sector is, and how strong your competitors are.

For example, we work with a demolition contractors within Bristol, and although there are relatively few companies, the competition between the companies is strong.

This means we use the latest white hat seo methods to make sure our clients stay at the top.

Why is it crucial the right mixture of work is offered?

Some agencies just specialise in one area of marketing, for example in Google PPC, or social media advertising. Pack Digital is different, we offer the complete solution for your online marketing needs.

We also tailor make our marketing packages for the business, yet generally most seo packages contain content marketing, link building, onsite seo and offsite seo.

We have many happy customers, from Clifton Bristol right through to Bath, we are a growing digital marketing business.

Why must my local seo be white hat?

All online marketing efforts should be white hat, this is so that your website stays on the right side of Google’s algorithm. The last thing a business wants is to incur a Google penalty, like a Panda or Google Penguin penalty.

Do you work with companies in Bath as well?

We work with many companies based within Bath, all require our white hat services, and we are often more affordable than some other agencies.

Any local seo strategy wouldn’t be complete without the agency building business citations. It’s crucial that a business strengthens their clients NAP information, which stands for Name of the business, its address and also the phone number.

NAP information should be mentioned on quality business directories such as Yell, and the NAP information must be the same as what you have listed on the contact page of your website.

Our white hat seo packages start from £220.00 per month, and rise up to £3000.00 per month.

Introduction

A lot of businesses based in Bath, and indeed Bristol understand the importance of seo, however some business owners do not understand why seo needs to be paid for every single month.

This article will explain why investing in seo each month makes sense, and why if investment stops it’s possible that a website will move down the rankings.

Why should a Bristol / Bath business pay for seo services every month?

A website is ranked on the strength of it’s ranking signals, this means if a competitors ranking signals were to grow stronger, they will overtake your business in terms of where it is ranked.

What are ranking signals?

Google uses over 200+ ranking factors to determine how important your website is, if your competitors were to develop stronger ranking signals then they will outperform your website.

Ranking signals can vary from backlinks, through to meta descriptions.

What is Googlebot?

Googlebot is what tells Google when you have made a change to your website, this change is then inputted into a very complex algorithm, this algorithm works out how strong the rankings signals are, and then compares these to your competition, the site with the strongest ranking signals is what is ranked at the top.

Will my website stay at the top of Google?

Some business owners pay for seo until the agency gets them at the top of Google, when this happen the company may state they wish to pause the seo investment or stop altogether, and we think this is a bad idea.

This is a bad idea because seo is like a race, if you give your competition enough time they will form stronger ranking signals, and then overtake you in this race.

So this means pausing your seo investment could just mean you are letting your competitors overtake you, and possibly get a strong lead.

How can Pack Digital help?

Pack Digital is a seo agency, we are based in Bristol, yet we can also help customers who are based in Bath.

Introduction

So many businesses spend thousands redesigning their websites, they may look great, but do they have the necessary SEO strength to rank on the first page?

Sometimes some website designers just focus on how the website looks, that’s to say the onsite seo aspects may get neglected. Within this article we are going to explain how your Bristol or Bath based business can benefit from correctly optimising the homepage.

Why is the homepage so important to seo?

Imagine all the terms a website is optimised for, yet most of the people who land on your website, will come through the homepage.

For example, this website is optimised for the term “SEO Bath” and “Seo services Bristol” however most of our visitors come through the homepage.

This means the onsite seo must be good to draw customers to the site, however the website must have a good design so that you can quickly direct customers to the right product or service.

Why must the website load quickly?

So many websites load slowly, this can mean customers get frustrated, they may then bounce off the website, and then visit a competitors website. This means the website could over time get a high bounce rate which is bad for SEO.

Why must the homepage have good onsite SEO?

The websites meta title, meta descriptions, alt tags, title tags, keyword optimised text, and good internal links with correctly optimised anchor text should all be used on the homepage.

Your seo agency should therefore work with your website design agency to ensure that this is on the website from the start, this is so your seo campaign can hit the ground running.

Why should my website designer work with my seo agency?

Some website design agencies haven’t got a clue about seo, so it’s always a good idea to pay a bit more and have your seo consultant spend time with your website design agency, this will ensure good quality white hat seo is implemented from the start. Pack Digital can offer such a service, and we can work closely with website designers to ensure that your website also has the correct seo implemented right from the start.

Why can introduction videos spoil the strength of my websites seo?

Some websites forfeit text for an introduction video, however Googlebot may struggle to understand what your website is about if you don’t have text, this can be made worse if the main pages also have very little written text.

We are a white hat SEO Bristol business, we can help you implement seo right from the start, that’s when you are having your website designed and built.

We also offer our seo services to companies within Bath.

Introduction

Most digital marketing businesses, including Pack Digital use Facebook as part of an SEO campaign.

We work with businesses with Bath and Bristol, within the South West of England, and we use Facebook to help Seo marketing campaigns.

Facebook is great, because it can be used for many reasons, that’s from building a load of positive business reviews, right through to advertising the culture of your business.

How can Facebook help my business?

Business reviews

Many businesses will try and obtain as many genuine, and positive business reviews as they possibly can.

When it comes to considered purchases, such as choosing a building company to put an extension on your home, most people will choose a business via Google, and then check the businesses reviews.

Often business reviews are checked on Google My Business account, plus also on Facebook, so its vital that a business gets as many genuine business reviews as they can get.

Business citations

Business citations are so important to SEO, especially local seo, that’s because by having a load of NAP information, placed on quality business directories, it’s possible to tell Google that your business is placed at a certain location, and Google will place more trust in a business whereby it has confirmed its location on a number of quality business directories.

Obtain customers feedback

It is possible on Facebook to obtain customer feedback on a new product or service you are launching.

For example a business may well be launching a new product, like a new mobile phone, Facebook is a great way of getting an idea about what potential customers think about your new product.

Advertise the culture of your business

For service sector businesses, like Dentists, Facebook is a great way of advertising the culture of your business, for example the staff you employ, and also charity work the business may undertake for example.

Introduction

There are now so many types of digital marketing businesses, it can be somewhat confusing for a business owner to know which one is right for their company.

Whether you run a small business in Bath, or a business in Bristol, Pack Digital is able to help all sizes of businesses with their marketing requirements.

This guide will help you to choose what’s right, whether that be a an agency, a freelancer or indeed a digital marketing business.

What type of SEO company does my business require?

The type of seo company your business requires depends on how competitive your business niche is.

For example, if the business in question is a solicitors practice, then this is a highly competitive business sector, so the company will require an agency that has a content marketing writing team, a link builder and also somebody who also understands white hat methods of optimising a website using technical seo.

Yet again, if the business is only small, for example a sole trader business operating in Bath, or indeed Bristol, the business may only require a seo freelancer, where normally the costs of such services are normally quite a lot lower.

Should I choose a local business?

Whatever you choose whether that be a freelancer, or an agency there will still need to be a marketing strategy in place.

To form a robust marketing strategy, there will need to be great input from the company owner, as to what services they wish to promote for example.

So it’s always good to get a local seo business, one where you can organise a meeting at short notice and discuss various marketing issues.

What are the advantages of choosing an agency?

Pack Digital is a digital marketing agency that is based within Bristol, we feel an agency is best placed to serve all sizes of companies.

We have team members who have a skill set which allows them to implement winning local seo strategies. This means day in day out, they are building business citations, building local links and writing content marketing for local Bristol businesses.

However on the other end of the spectrum we have advanced link builders, who are able to optimise websites that require national seo.

For a no obligation quote, why not give us a call?

Introduction

When every business invests in SEO services they naturally want to know when they will they be top of Google. After all, that’s the exact reason why most business invest in the first place.

However, as this brief article will illustrate, it’s not that easy to offer an accurate predication of when a business will reach the top, and here’s why that is so.

How long will it take to reach the top?

When somebody searches for a business on Google, say for example a electrician within Bristol, the websites at the top will have the strongest ranking signals.

Now Google doesn’t just rely on a handful of ranking signals to calculate which website is the best, no it uses over 200+ ranking factors.

This means a websites links, content marketing, onsite seo, offsite seo all get calculated by an algorithm. Now it’s this algorithm which works out how important a website is.

This means if a real accurate assessment of how long it will take to reach page of Google is needed, then the businesses competitor websites must be audited.

This way the seo consultant can work out how many links the site has, how intensive the content marketing is for example. It’s then a matter of suggesting a strategy and providing estimate time scales.

However it’s important to note that there is one massive unknown variable, and that is Google’s algorithm.

Google’s algorithm can change at the drop of a hat, this means that a content marketing strategy make be working well for the business, but then suddenly after an algorithm change, the agency may have to use a different approach to increase rankings.

Is it worth then pausing my seo monthly fee?

Some businesses reach the very top of Google, that’s across multiple keywords, and then may pause their seo investment altogether.

However, as any good agency will tell you, by pausing a website seo you are more likely to move down the rankings, and sometimes sharply. That’s for two reasons, one Google rewards websites that are updated on a regular basis, secondly because your competitors may develop stronger ranking signals.

Will I stay on top then forever?            

Organic and local business listings can change after a month, after a week or in the next hour, this means no business is guaranteed to stay at the top of Google.

Constant investment is needed, that’s either by an in-house consultant applying their time, or by investing in a search engine optimisation business like Pack Digital.

Why does the algorithm change?

The algorithm can change for many reasons, often it changes to fight spam, but sometimes it changes because a new ranking signal has been formed, which sometimes lowers the established ranking signals importance.

How can Pack Digital help?

Pack Digital helps businesses based in Bath, and Bristol to achieve their marketing goals. We have seo experts on hand to help your business, for a no obligation quote, why not call us?

Introduction

Most Bristol business owners acknowledge that SEO is now crucial part of the marketing activity for most local businesses.

However, knowing how much to spend is also a difficult dilemma some business owners find themselves in.

Some agencies will offer flat rate fees which are unbelievably low, this can sometimes result in the agency cutting corners, and possibly using poor forms of seo being implemented. Poor seo methods can ultimately end up with a website incurring a Google or another penalty issued by a search engine.

So, in reality there’s only one form of seo that’s worth investing in, and that’s quality focused online marketing that is called white hat work.

How much should my business be investing?

The cost of seo services ultimately boils down to one thing, how strong the competition actually is within your business sector.

For example, a Bristol solicitors practice may well be investing £4000.00 per month into seo services, so a competitor trying to outrank the website on a £500.00 per month budget is simply unrealistic.

However, what is really the differentiating factor is time, so the more time that you can get an seo expert to apply to a website the better chance of the website to rank higher. This may sound a pretty obvious point, however some companies go to the most expensive agency believing they will get the best quality seo, but sometimes they may not be getting enough work carried out each month to overtake the competition.

So a comparison between the agencies should be made on time spent working on the website, and also what the monthly charge is.

Pack Digital offers seo packages for small businesses ranging from £250.00 per month upwards. For a quote for your business, just drop us a line, all we need to know is your websites address and what your marketing goals are.

What happens if I was to stop investing, would my rankings drop?

Google rewards websites that are regularly updated, plus if your direct competitors were to achieve stronger ranking signals, then they will overtake a business that has stopped investing in seo services.

Why do results vary massively between the different agencies?

Different Bristol seo agencies can use different methods, it’s well worth checking with any Bristol agency that you employ that all the work is white hat.

How can Pack Digital help?

Pack Digital can offer white hat search engine optimisation services, which are offered at an affordable price.

Introduction

So many businesses invest in SEO, however when they reach the top they may make the decision to pause, or stop investing in seo services altogether.

However, there are now so many business who are also recognising how important the top position of Google is to their business, this is why so many are implementing marketing strategies that allow the business to stay at the top for longer.

Between the number 1 position on Google, and the businesses that are ranked second may only be a few backlinks that separate the businesses.

That’s to say, if the business positioned at the number 2 spot, was to invest in some link building then it’s possible they would overtake the company ranked number one.

This means that sometimes, for some companies, there can be very little that separates the top companies, from the other websites on the list.

Why it’s so important to keep investing

To pause investment in seo services could mean that you are giving your competitors the chance to catch up, and to possibly overtake your business when it comes to ranking positions on Google.

Also, it’s worth bearing in mind that seo work implemented today, may take upto in some cases two months for the results to come to fruition.

How does Google’s algorithm work?

Google’s algorithm works by measuring the strength of your websites ranking signals. This means the Bristol businesses that have the strongest ranking signals for their business sector will rank the best.

Sometimes for some businesses, there will be a company that has built a strong seo strategy and it can be very hard to take the top spot away from that business. This is why many businesses are now strengthening their websites ranking signals, so that it is much harder for a competitor to overtake the company. 

Can a website also move down?

A website can move down ranking positions as well as up. In highly competitive business sectors, such as the car insurance sector, these types of businesses will be investing heavily in seo services, this means positions are likely to change more often.

Introduction

So many Bristol business owners will find it difficult to work out why some of their direct competitors are ranking better than their website.

For example, a business owner may look at a competitor’s website, and they may think the website looks dated and old fashioned.

They may have spent thousands of pounds refreshing the appearance of their own website, so may wonder why they are on the second, or third page of Google.

The truth is Google does not really care about the appearance of your website, as long as it functions as it should, i.e people can find the product or service then the website is doing it’s job.

However, what really determines where a website is ranked, is the websites ranking factors.

How does Google determine where to rank a website?

Ranking factors are not just limited to links and content marketing, instead Google calculates the strength of over 200 plus ranking factors.

It’s Googlebots job to crawl and index websites, this means Google is constantly checking the strength of your businesses seo, so if your websites ranking factors are stronger than your competitors then you will move up ranking positions.

However if your digital marketing agency doesn’t apply the right sort of seo, known as white hat seo, then it is also possible that your website will move down the rankings.

Sometimes if an agency gets it really wrong, i.e they apply a poor method of seo, then a website could incur a penalty- a Google algorithmic penalty can take a long time to recover from sometimes, plus some agencies can charge a lot of money to rectify any problems- so choose your Bristol digital marketing business carefully. 

How does Google’s algorithm decide which websites are listed on the 1^st page?

Google will look at the sites ranking factors, however even though there are over 200+ ranking signals, this does not mean every single one is as important as the other.

The most important ranking factor is backlinks, that’s to say if a website has hundreds of good quality backlinks then this is often the factor that places a website top of page 1.

What exactly are ranking factors?

Ranking factors are often split into onsite seo and offsite seo, these can range from meta descriptions through to how many backlinks your site has.

How can my website improve it’s rankings?

The best way to improve your Bristol businesses rankings, is to partner with a white hat agency.

Pack Digital works with businesses that are based within Bath, and Bristol within the South West of England.

For a no-obligation quote, why not call us?