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Author: UK Editor

 

Internal linking is the process of linking one page or lets say a blog post on a website to another page on the same site.

So think of it like this, someone who’s buying say jeans off a website that sells clothes, may also want a matching belt, socks and lets say a set of shiny shoes to complement the look, not to mention a nice t-shirt. So why not add internal links to the other items?

This may help the business to increase sales, as customers can find other products that they may wish to purchase much easier, but there’s also some seo benefits as well, for example, its much easier for google to index that new page, if there’s internal backlinks leading to it.

So internal links are a really important part of organic seo, and that’s simply because they help search engines understand the structure and hierarchy of a website, and they can also help shoppers to navigate a website more easily.

So when we say the hierarchy, what we mean is that say you run a divorce solicitors practice, and in total you have 70 main pages, and lets say, just for example purposes you have 100 blog posts.

Now if all of these, link back to one main page titled “divorce” well, its then really obvious to google, that the page is your most important on your companies website.

So internal backlinks can make it clear which page is the most important, and therefore even if all pages mention divorce somewhere, the search engines still know which is the main divorce page, and if someone wants to contact you because they want a divorce solicitor, well that’s likely to be the most relevant.

That’s because it’s the most important page on your website, because it has the most internal links.

So sure, all the other blog posts might talk about “what happens to the family dog after a divorce”- and yes it mentions divorce, but the search engines know, that if someone is looking for a divorce lawyer, that that’s not the main page.

So, in summary internal links make it crystal clear to the search engines what your main services or products are that your business retails.

So, although you may have written hundreds of different blog posts which talk about things that are related to your company, when someone has “purchase intent”- so they want to buy an item now,  that’s what that means, then the search engines will know that a main page that sells the product should be the one that’s shown the serps.

It will know that due to the amount of internal links which are pointing to that main page, and also other onsite seo as well, which will indicate that is a main product or service page, so its important to also optimise the titles, meta descriptions and also the content marketing.

So in general, it is best to use keyword-rich anchor text, yet this  must always be written in a white hat way.

This can will help improve the search engine optimisation (SEO) of a website. However, it is also important to make sure that the anchor text is relevant to the target page, so that visitors will actually find the linked page useful.

So in a nutshell, don’t use the anchor text “cheap tennis rackets” if that page sells t shirts, as a shopper wont get to the product they want to buy, and this could lead to a higher bounce rate.

 

In summary:

Overall, Internal linking is still a very important part of organic SEO and website navigation, and should be given careful consideration by your web designers when designing and developing a website.

Yes but why is internal linking so important?

Internal linking is one of the most important aspects of on-page SEO, that’s what our seo agency thinks.

Sure, content marketing is still one of the most important parts of seo, yet to link all the written work, such as your companies blog posts, you need to use internal links. This all needs to be done in a white hat way, so you may need Bristol seo companies, for this, so why not call  us?

By linking to other pages on your company website, you can help the search engines to understand your site’s structure and hierarchy. This in turn can help them index your pages more accurately and rank them  in search results.

 

 

In addition, internal links can also help to increase the crawlability of your website, which is again important for organic SEO. By linking to other pages and blog posts on your site, you are effectively telling search engines which pages are most important, and should be crawled more frequently.

 

 

Overall, internal linking is a key part of any successful organic SEO strategy. By taking the time to ensure that your website is properly linked internally, you can make a big impact on your search engine rankings.

 

 

Please Note:

 This is a generic internal linking guide and some specific details may vary depending on the cms that your business is using. If you need help with your website’s internal linking, please feel free to contact us for assistance.

 

 

Thank you for reading!

 

We hope this guide was helpful.

 

If you have any further questions, please let us know.

 

 

 

This guide will explain how to go about starting to improve your companies on-page SEO.  Before we go any further, its important to note, we only ever recommend using white hat methods.

So, if you have come to learn what keyword research is, through to optimising your title tags and meta descriptions, then this is the guide for you:

Keyword research

First things first – let’s start with keyword research. So what this means is find out what shoppers are typing to find businesses like yours.

So for example, lets say you run a business, near Bristol harbour, and you sell electric bikes.

Well, the digital marketing agency you hire, may say that your website needs to be optimised for:

–        Electric bikes

–        E-bikes

–        Battery powered bikes

So now you know what you need to improve your organic seo for.

Keyword research is essential for on-page optimisation because it helps you figure out which keywords to target on your website.

Google’s Keyword Planner tool

There are a few different ways to do keyword research, but we recommend using Google’s Keyword Planner tool its very simple to use.

Once you’ve identified some potential keywords, such as e-bikes for your Bristol bike shop, it’s time to optimise your title tags and meta descriptions in a white hat way.

Content marketing

Now that you’ve optimised your title tags and meta descriptions on your main pages, it’s time to focus on the rest of your content marketing- for example is each page well-written? Have you used white hat seo methods? Is the work likely to be useful to your customers?

Don’t stuff your keywords

Don’t stuff your keywords – this will just get you penaliSed by Google. Instead, focus on writing high-quality, well-written, useful content marketing for your customers.  

 

 

When you’re finished creating great content marketing, the next step is to make sure your website is fast and responsive. Then think about adding schema, h1-h6, internal links, alt text, nap, page titles, and much more

 

 

 

Summary:    

 

 

On-Page SEO is the practice of optimising your website’s pages and blogs to help improve your companies search engine ranking. It involves a number of factors, including title tags, meta tags, header tags, and much more.

Titles  

 

Page titles are one of the most important on-page SEO factors.

They are the text that appears in the search engine results page (SERP) when your website comes up for a particular query. The title tag should be concise, and relevant to the page’s content marketing.

 

Meta descriptions

Meta descriptions are another important on-Page SEO factor.  

Content marketing

Its really important that whichever type of business you run in Bristol, from a solicitors practice, through to a builders website, you must make sure that whichever seo companies you hire, that the written work is well written, for example:

–        It should be unique

–        It should be white hat

–        It should be well written

–        It should be useful to your customers

–        If your business only sells its products or services in Bristol, then you should write the work for that area, so for example, “we sell organic chocolate that’s made in Bristol- here’s 7 facts that make our food high quality.

 

 

On-Page SEO can sometimes be a lot of work, for example writing 1,000 meta descriptions, for each product can be tiring.

But when all of the onsite seo is done right, by that we mean white hat, then this can help to improve your seo.

 

What is off-page SEO?

This guide will teach you about off-page SEO, what it is, and why it’s a crucial part of improving a company’s organic seo.

Off-Page SEO, when done right, so by that we mean you must follow white hat methods, this work can help improve your website’s search engine rankings. By understanding and improving off-page seo, you can give your site a boost in organic visitors.

 

 

So, what is off-page SEO?

 

Off-Page SEO refers to the process of optimising a website for better search engine rankings, through activities such as quality link building and advertising your company on social media, such as posting on Facebook.   

 

How can I Improve my off-page SEO?

Some of the most effective off-page SEO techniques include:

Quality Link Building: Link building is the process of creating links from other websites back to your own.

The more high-quality links you have, the better your off-page SEO will be.

Social media engagement is another great way to improve off-page SEO.  

Why Is off-page SEO Important?

 

Link building is one of the most important aspects of off-page SEO.

When other high quality websites link to yours, this can help to improve your seo.

So, the more high-quality links you have pointing to your site, the higher you will rank in search results.

 

 

Social media engagement is also important for off-page SEO. When people share your content on social media or leave positive reviews about your business, it helps create a good reputation for your site. This can lead to higher rankings in search results and more traffic to your site.

 

Business reviews are another important factor in off-page SEO.

Positive business reviews from happy customers can help improve your ranking in search results.

By working on both on-page and off-page SEO, you can create a well-rounded marketing strategy that will help you, if done right, to have higher search engine rankings, and get more organic visitors to your site.

By focusing on factors like link building, social media engagement, and business reviews, you can make your site more popular with search engines and potential visitors alike.

 

Conclusion

There are many different factors that go into off-page SEO, but some of the most important ones include:

 

– quality backlinks

 

– social media  

 

 

If you want to improve your Off-Page SEO, there are a few things you can do:

 

1. Make sure your website is linked to from other high-quality websites.

 

2. Make sure your social media profiles are active and linked to from your website.

 

3. Make sure you are getting mentioned by other websites and influencers in your industry.

 

 

Doing these things can help you improve your Off-Page SEO.

 

A lot of businesses here in Bristol, want their company website appears high in the search engine results pages (SERPs).

This is because shoppers are more likely to click on websites that appear at the top of the organic SERPs. The process of optimising a website so that it appears high in the organic SERPs is known as search engine optimisation (SEO).

There are many different ranking factors that contribute to how high a website appears in the SERPs.

We think some of the most important ones are listed below:

 

– The quality of the website’s content marketing

 

– The structure of the website

 

– The number of quality backlinks to the website

 

– The loading speed of the website

 

If you want your website to rank high in the organic SERPs, then you need to make sure that all of these factors are correctly optimised using white hat methods.

This can be a daunting task, especially if you are new to organic SEO. However, don’t worry, because we are here to help at Adore.  

 

Keep reading to find out more…

 

 

What Is SEO?

 

Search engine optimisation (SEO) is the process of optimising a company website so that it appears high in the search engine results pages (SERPs). The higher a website appears in the SERPs, the more likely people are to click on your business.

 

 

Why Is SEO Important?

 

White hat SEO is important because it can help businesses to gain more customers.

The higher a website appears in the SERPs, the more likely people are to click on it. And, if more people click on a website, then this means that more people are visiting the companies website.

The number of organic visitors to a website is important because it can help to increase sales and leads if these shoppers want to buy your services or products.

This is because, if more people are visiting a website, then this means that there is a greater chance that some of them will buy something from the website or enquire about the services that the business offers.

SEO is also important because it helps to build brand awareness, plus help you to gain more organic visitors. That is because, when people see a website appearing high in the SERPs, they are more likely to remember the name of the business as well. For example, if you’re looking for a local plumber, and you see a company in the top 3, well you may be more inclined to remember the company.

Seo can also therefore help with brand awareness.  

 

In short, organic SEO is important because it helps businesses to get more customers, if the work is white hat, and top quality. It does this by helping to increasing the number of organic visitors, this can help to improve sales, and leads, as well as by building brand awareness.

 

 

What Are the Main Differences Between On-Page And Off-Page SEO?

 

There are two main types of SEO that is, on-page SEO and off-page SEO.

On-page SEO refers to all of the things that you can do on your website to improve your rankings in the SERPs.

This includes things like optimising your website’s page title and meta descriptions, as well as creating high-quality content marketing.

Off-page SEO refers to all of the things that you can do outside of your website to improve your rankings in the SERPs. This includes things like building quality backlinks to your website, as well as social media marketing.

 

What do you think are the most important ranking factors?

 

There are many different ranking factors that contribute to how high a website appears in the SERPs.

The most important of these are:

 

– The quality of your website’s content marketing

 

– The number of quality backlinks pointing to your website

 

– The loading speed of your website

 

– The mobile-friendliness of your website

 

– The structure of your website’s URLs

 

– The security of your website (i.e. whether it has an SSL certificate)

 

 

If you want to rank high in the SERPs, then you need to make sure that you focus on all of these ranking factors.

 

What are our top 3 SEO tips?

 

The top 3 SEO strategies are:

 

1. Creating high-quality content marketing

 

2. Building quality backlinks

 

3. Optimising for mobile

 

Yet do bear in mind, there are over 200 ranking factors, so if you need help improving your seo, give us a ring.

 

What would you say are some of the most common organic SEO mistakes that you see businesses make?

 

There are many common organic SEO mistakes that businesses make. The most common we see at our seo company are:

 

1. Not making the company website mobile ready

 

2. Not creating high-quality content marketing

 

3. Not building quality backlinks

 

4. Not using the correct keyword density

 

5. Stuffing their keywords into their content

 

If you want to avoid making these mistakes, then you might wish to hire us? As we only implement top quality work.

 

 

Conclusion

 

Organic SEO has changed a lot over the years, but here’s some quick tips we can offer you:

 

1.  add quality content marketing

 

2. high quality backlinks can also help to improve your organic seo

 

3.  make sure that your company website is mobile ready

 

4. The security of your website (i.e. whether it has an SSL certificate)

The main objective of SEO is to improve a website’s visibility in search engines, so that a website ranks higher. It’s a strategy for boosting the number of organic visitors from search engines.

There are many different factors that contribute to good SEO, and it can be a complex and ongoing process to improve rankings.

However, the basic principle is relatively simple: by optimising a website for relevant keywords and phrases, making sure the site is easy to navigate and adding quality content marketing, as well as optimising other ranking factors, such as backlinks, a site can attract more organic visitors from search engines and improve its position in search engine results pages (SERPs).

SEO can be broadly divided into two main categories: on-page optimization and off-page optimization.

On-page optimisation refers to techniques that can be used on a website itself to improve its organic SEO, such as using relevant keywords in titles and headings, adding meta tags, and creating well written content marketing.

Off-page optimisation, on the other hand, refers to activities that take place outside of the website itself, such as link building and advertising a business on social media, such as Facebook.   

 

Both on-page and off-page optimisation are important for successful organic SEO, but which one is more important depends on the individual website and the competition for the target keywords. In general, though, a good mix of both is essential.

If you’re new to organic SEO and are looking for ways to improve your website’s visibility, start by focusing on the basics of on-page optimisation.

Once you’ve made some progress there, you can then begin working on more advanced off-page SEO techniques. And, as always, keep an eye on your competition to see what they’re doing and how you can stay one step ahead.

Google’s algorithm

Google’s algorithm uses a set of ranking factors which determine how it ranks websites in its search engine results pages (SERPs). These rules are based on factors like backlinks.

Google’s algorithm is constantly changing, so it doesn’t stay the same for long, which can be a challenge for organic SEOs who need to keep up with the latest updates.

However, by understanding how Google’s algorithm works, you can make sure that your website is well-optimised and has a good chance of ranking higher in SERPs.

One of the most important aspects of Google’s algorithm is relevance.

This means that your website needs to offer useful advice to your visitors, that should be about the same topic as the keywords that you are targeting. So what do we mean by this?

Well, in a nutshell, if you sell electric bikes, you should offer a lot of advice about these bicycles, such as how to fix a broken chain, how long it takes to charge these bikes, how to repair a broken tyre quickly.

If your website is not relevant to the keywords that you are targeting, then it is unlikely to rank well in SERPs.

Popularity is also an important factor in Google’s algorithm. This means that websites that are popular, or have a lot of high quality links pointing to them, are more likely to rank well in SERPs. Google looks at both the quantity and quality of links when determining a website’s popularity.

 

Authority is another important factor in Google’s algorithm.

This means that websites that are seen as authoritative, so for example if you want the latest news in the UK, you might go to say the Guardians website, as it offer quality work by journalists.

So if you have a lot of high-quality content marketing, are more likely to rank well in SERPs.

Google looks at factors like the age of a website, the quality of its content marketing, and its backlink profile when determining its authority.

Google’s algorithm is complex and constantly changing, but by having some knowledge of how it works, you can optimise your website accordingly and improve your chances of ranking well in SERPs.

 

In summary

The term “SEO” stands for “Search engine optimisation.” It’s a long-term marketing approach used to boost the visibility and organic search results of a website in Google and other global search engines.

 SEO should not be confused with SEA (Search Engine Advertising) which refers to paid placement in search engine result pages.

SEO can be achieved through optimising website content marketing, structure and on-page elements like titles, metatags, anchor texts and meta descriptions. Another way to optimise your website for search engines is through link building which is the process of acquiring quality links from other websites.

SEO takes into account both on-page and off-page factors to improve a websites ranking.

On-page SEO factors include things like title tags, meta descriptions, header tags, image optimisation and interlinking.

 

Off-page SEO factors include things like links, social media signals.

 

SEO is an important part of any digital marketing strategy.

It can help you improve your website’s visibility in search engine results pages (SERPs), increase organic traffic to your website and improve your brand awareness.

 

 

 

There are two types of SEO: White Hat SEO and Black Hat SEO.

 

 

White hat SEO is a technique that follows the guidelines of search engines and uses ethical methods to improve a websites ranking. Black hat SEO is a technique that does not follow the guidelines of search engines and uses unethical methods to improve a websites ranking.

 

 

The benefits of organic SEO can be:

 

– Improved website visibility

 

– Increased organic traffic

 

– Improved brand awareness

 

-Long-term marketing strategy

 

If you want to improve your website and get more organic traffic, why not call us?

 

As a business owner, you know that organic SEO and PPC are two different ways to promote your company online. But what you may not know is how to integrate them for the best results.

The truth is, both organic SEO and PPC can often be used together to create a powerful marketing strategy, that will help you reach your target audience and if done right, can help you to achieve your business goals.

Here’s how to do it:

1.      Use keyword research to inform both your organic SEO and PPC campaigns.

 

 

Start by using keyword research to identify the terms and phrases that shoppers are using to search for products or services like yours. So for example if you sell electric bikes, these might be referred to as:

-e- bikes

-electric bicycles

These keywords will be useful for both your organic SEO and PPC campaigns.

 

 

2. Use SEO to drive organic traffic to your website.

 

 

The objective of SEO is to increase your website’s position in the search engine results pages (SERPs) for relevant keywords. So for example, if you sell e-bikes, you might want to rank number one for “electric mountain bicycles” .If the digital marketing agency do a good job, then this will assist you get more organic visitors, which are free, to your website.

 

 

There are a number of things you can do to optimise your website for organic SEO, including:

 

 

– On-page optimisation: This involves making sure each page on your site is optimised for the relevant keyword(s) using white hat methods. This includes things like adding titles and meta descriptions, as well as ensuring your content marketing is high-quality, and relevant to the keywords you’re targeting.

 

 

– Off-page optimisation: This refers to the things your seo company can do outside of your website to help improve your organic SEO. This includes things like building backlinks from other high-quality websites, and creating social media profiles for your business.

 

3. Use PPC to drive paid traffic to your website.

 

Pay-per-click, or PPC, advertising is a type of online advertising which you pay each time someone clicks on one of your advertisements.

This is an excellent approach to get more shoppers to your website, especially if you’re targeting keywords that aren’t yet ranking well in the organic SERPs.

 

4. Monitor your marketing results and adjust your campaigns accordingly.

 

 

Once you’ve launched both your organic SEO and PPC campaigns, it’s important to monitor your results and make any adjustments if there needed. This could involve things like changing the keywords, adjusting your bids, or tweaking your ad copy.

 

By using SEO and PPC, can help you get more visitors, increase organic traffic to your website. By following the tips above, you can get started with developing a powerful marketing strategy that combines the best of both worlds.

Difference between SEO and PPC

 

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two types of online marketing strategies.

Both can be effective ways to reach more customers, but they work in very different ways.

 

 

SEO is all about improving your company website, and content marketing to obtain more shoppers organically.

The goal is to rank higher in search results, which will ultimately can lead to more organic traffic to your site.

PPC

PPC, on the other hand, is a paid advertising method where you pay for your ads to be displayed on search engines. With PPC, you only need to pay when someone clicks on your ad.

 

 

So, what’s the difference between SEO and PPC? Here’s a quick overview:

 

 

SEO is a long-term marketing strategy that can take months or even sometimes years to see results.

PPC can provide immediate results.

SEO is free (though it does require time and effort).

PPC is not free – you’ll need to pay for each click on your ad.

SEO can bring more organic visitors to your website. PPC can bring paid traffic to your site.

 

 

When done correctly, organic SEO can improve your website’s visibility and help you attract more shoppers.

PPC can be an effective way to reach potential customers, who are already searching for what you have to offer.

 

Both SEO and PPC can be useful tools for your online marketing efforts.

The best approach depends on your business goals and marketing budget. If you have the time and resources to invest in SEO, it can be a very effective way to bring organic traffic to your site.

If you need immediate results, PPC may be a better option. Whichever method you choose, make sure you track your results, so you can continue to improve your online marketing strategy.

There is no one-size-fits-all answer to this question- simply because every business is different, so the marketing strategy will need to be custom made for each company. So with that said, a cost will depend on how much organic seo work is needed, and which business you plan to hire.

So, the cost of SEO can vary depending on a number of factors. However, as a general guide, you can expect to pay anywhere from £200 a month to £5,000 per month for SEO services in the UK.

 

So why do prices vary so much?

Well, it does boil down to quality, yet paying more is no guarantee that the work will be top notch.

But more respected seo agencies, well, they’re not going to be cheap. Yet with that said, just because you’re working out a lot doesn’t mean you’ll be getting white hat seo.

So, our main bit of advice to take away from reading this is, don’t focus so much on price, but just make sure you are getting top quality white hat seo, that meets current best practice when it comes to either organic or local seo.

So, the exact amount you pay will often depend on the size and scope of your project, as well as the experience and expertise of the agency or freelancer you are working with.

 

What if we have a low seo budget?

If you are on a tight budget, there are a few things you can do to try and reduce the cost of SEO, such as doing some of the work yourself (just make sure all work is white hat) or choosing less competitive keywords to target.

However, it is important to remember that SEO is an ongoing process, so you will need to be prepared to invest some time and money into it on a long-term basis in order to see results.

 

So what is the average cost of seo in the UK?

Average costs for organic SEO in the UK can vary depending on a number of different factors, including the size and scope of your project, as well as the level of competition in your industry.

However, as a general guide, you can expect to pay anywhere from £200 to £5,000+ per month, as mentioned at the top of this article.

 

 

If you need help getting started with SEO, check out our blog posts or why not call us?

A digital marketing agency should have the experience and expertise to help you develop and implement an effective online marketing strategy. Whether that’s just help with your seo, or you go the whole hog and get help with everything from PPC right through to posting Facebook ads for you.

A digital marketing agency can help you create quality and effective content marketing. This should follow EAT and be white hat, as well as help you obtain more organic visitors.

They can help you optimise your website for better search engine visibility, using white hat methods. Yet there are millions of seo agencies, you need one which offers quality work at the right price.

A digital marketing agency can help you set up and manage effective pay-per-click campaigns.

They can help you develop and implement an effective social media marketing strategy.

A digital marketing agency can help you track, measure, and analyse your online marketing efforts.

They can help you create and manage effective email marketing campaigns.

They should be able to provide expert advice in regards to organic seo.

 

Hiring a reputable digital marketing agency is a smart move for any business that wants to gain more customers.

The benefits mentioned above, from hiring a Bristol digital marketing agency are just the tip of the iceberg – there are many more reasons to partner with an experienced and reputable seo agency. today!

 

What is a digital marketing agency?

A digital marketing agency is a company that specialises in providing online marketing services to businesses. These services can include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

Digital marketing agencies typically have a team of experts who are experienced in each of these areas, and they work together to create an effective online marketing strategy for their clients. The goal of a digital marketing agency is to help businesses to get more customers.

There are many benefits to working with a digital marketing agency. One of the biggest benefits is that you can focus on running your business while the agency handles all of your online marketing needs.

This can save you a lot of time and energy, and it can also help you to avoid making common mistakes that can hurt your online marketing efforts- if you pick the right company.

  The seo agency should take the time to understand your business goals and objectives, and then they will create a marketing plan that is tailored specifically for your company.

If you are looking for help to improve your online marketing, then why not consider working with our digital marketing agency?

We can provide you with the assistance you need to grow your business and reach more customers.

The BERT update is a significant change to Google’s search algorithm that was rolled out in October 2019.

It was designed to better understand the natural language searches (NLP) used by users, and as a result, provide more relevant and useful results.

In order to rank well under the new algorithm, it’s important to focus on creating content marketing that is white hat, follows EAT, very helpful, well written and informative, rather than keyword-stuffed and sales-oriented.

So far, the feedback on the BERT update has been really positive, with many users finding that their search results are now much more relevant and useful.

This is good news for businesses that are invested in creating high-quality content marketing, as it means that their efforts are more likely to be rewarded with higher rankings and increased organic traffic.

 

 

If you’re looking to optimise your company website for the BERT update, then here are a few things to keep in mind:

 

 

Focus on creating useful, well written and informative content marketing

 

 

Make sure your content marketing is written by an expert, yet is also easy to understand

 

 

Write naturally  

 

 

Structure your content in an easily digestible way

 

BERT + Machine learning

 

 

 

 

SEO (Search Engine Optimisation) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done through optimising the website content marketing, onsite seo, as well as developing off-site SEO tactics like link building and social media engagement.

 

How did Google build BERT??

 

 

Google’s BERT model is one of the most exciting recent advances in natural language processing (NLP).

BERT is a ” bidirectional encoder representations from transformers” – in other words, it’s a neural network that understands language by looking at text in both directions. This makes it very effective at tasks like question answering and sentiment analysis.

 

 

So how did Google build this amazing machine learning model? Let’s take a look!

 

 

They took a large dataset of English sentences (around 3 billion words) and used a technique called Masked Language Modelling to train the model. This means that they randomly masked out certain words in each sentence, and then asked the model to predict what those words were. The model was not only able to learn the general structure of language, but also to develop a deep understanding of the meaning of each word.

 

The Google Hummingbird Update is an update that was made to the Google search algorithm that was first released in 2013. The update was designed to improve the quality of the search results by focusing on the meaning of queries, rather than individual keywords.

So lets give you an example, is I were to ask “find me a local pizza restaurant for home delivery”- it then becomes clear, this is for a take-away order, so that the restaurants for dining within can get excluded.

One of the major goals of the Hummingbird Update was to provide better results for conversational searches, or searches that are more like a question or a conversation than a traditional keyword-based search.

So what we mean by this is, more people are now using smartphones, to ask questions, just like you would ask a real human, so Google improved its algorithm so that it could understand these more complicated questions.

Overall, the Hummingbird Update represents a shift in how Google interprets search queries, and is designed to provide better results for searchers.

 

A Background on Google’s Hummingbird

In September of 2013, Google announced a new algorithm update named “Hummingbird.”

This update was designed to better match the way people actually search for information online, as opposed to the traditional keyword-based searches that were more common in the early days of the internet.

One of the major goals of Hummingbird was to make searches more “conversational.” In other words, Google wanted to be able to understand the intent behind a search, even if that intent wasn’t explicitly stated in the query itself. This was a departure from the previous focus on matching keyword s to webpages, and it required a major shift in the way Google thought about search.

Hummingbird was also designed to be more “mobile-friendly,” as more and more people are using their smartphones and tablets to access the internet. Google has stated that Hummingbird is used in conjunction with other ranking factors, such as PageRank, to determine the order of results returned for a given query

 

Since its launch, Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.

If you’re interested in learning more about Hummingbird and how it’s changed the way people search the internet, keep reading. We’ve put together a comprehensive guide that covers everything you need to know about this ground-breaking update.

 

How does Hummingbird work?

 

Hummingbird works by understanding the meaning behind a query, rather than simply matching keywords to webpages. This allows Google to provide more relevant results for a given search. For example, if you search for “how to make a cake,” Hummingbird will return results that include recipes, baking tips, and other information that is relevant to your query.

 

 

What are the benefits of Hummingbird?

 

There are several benefits of Hummingbird, including:

 

 

– More relevant search results: By understanding the intent behind a query, Hummingbird is able to provide more relevant and useful results.

 

 

– Improved mobile search: The update is designed to be more mobile-friendly, providing a better experience for users who are searching on their smartphones and tablets.

 

 

– A more seamless experience: Hummingbird allows Google to provide a more seamless experience across all its products, such as Search, Maps, and Assistant.

 

 

How has Hummingbird affected SEO?

 

Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.

 

One of the major changes that Hummingbird has brought about is a shift from keyword-based optimisation to content-based optimisation. This means that, instead of focusing on using the right keywords on your website, you should instead focus on creating high-quality content marketing as the main way of optimisation for your business’s website.

 

Long-tail keywords + Hummingbird

Hummingbird has contributed to a more prominent focus on “long-tail” keywords. These are keywords that are more particular and uncommon than common terms. Instead of utilising the term “bicycle,” you might use the long-tail keyword “mountain bike for sale.”

 

We think the most important part of improving a companies organic SEO tip is to choose the right keywords.

For example, if you run a shop, that sells bikes, but you don’t have a marketing strategy for selling more electric bicycles, then you could be putting your business at a disadvantage (that’s if you sell these items).

At our seo company, we use keyword research tool like Google AdWords Keyword Planner or semrush.com.

Content marketing  

We think the next important organic SEO tip is to create unique and well written content marketing.

Do make sure your content marketing is well-written and also informative, and provides value to your readers.

Links

Another important organic SEO tip is to build backlinks to your website from other high-quality websites- use white hat seo. Do not buy links, or have links from low quality websites, as this could damage your seo.

 

You should also make sure your website is fast and responsive.

No one wants to wait around for a slow website to load, so make sure your site is designed so that its fast. Put yourself in your customers shoes, say they want to buy a product, lets say a new pair of running trainers, they want to do this on the train, on the way home from work, yet, the signal on there smartphone is weak, yet one business still has a fast AMP website, yet yours wont load, then this means you could be missing out on sales.

 

Monitor your seo progress

 

Use Google Analytics or another seo  tool to track your organic traffic and see how your SEO efforts are paying off.

The most important thing to remember when it comes to SEO is that it takes time and patience.

SEO is most definitely not a quick fix, and it’s important to be patient when implementing any changes.

 

 The best way to approach organic SEO is to think of it as an ongoing process.

 

Constantly monitor your seo and make changes as needed.

And last but not least, one of the most important SEO tips is to never give up!

Even if you don’t see results immediately, keep at it and eventually you will start to see a difference in seo, if you use white hat methods.

 

Publish quality content marketing to improve your organic SEO

Organic SEO is important for many businesses today.

After all, organic traffic can account for a significant portion of your website’s traffic and lead to increased sales for so many companies in Bristol.

However, organic SEO can be a complex and time-consuming process, especially if you’re just starting to optimise your company website.

One of the best ways to improve your SEO is to publish unique content marketing on a regular basis.

This not only helps you attract new organic visitors, but it also tells search engines that your site is active and relevant.

When you have many quality do-follow and no-follow links, built using white hat methods, you get a natural link profile

If you’re looking to create a high quality link profile, it’s important to get a mix of white hat “do-follow” and “no-follow links”.

When you have a good balance of both, it looks natural to Google and other search engines – which is what they want to see- yet all the links should be quality.

 As you probably know, do-follow links are the kind that pass on “link juice” or authority from one site to another.

This is great for boosting your organic SEO and helping your site rank higher in search results, if the links are quality.

 On the other hand, no-follow links don’t pass on this link juice. They’re typically used for things like citations, where the goal is to get people to click through to a site without necessarily passing on any SEO benefits.

 

 

 

 

 

 

 

It’s simply far better to have fewer high-quality backlinks than a bunch of low-quality ones. A few links from authoritative, well-respected websites will help to improve your search engine ranking than a bunch of links from low-quality or spammy sites- which could actually mean you business incurs a penalty.

No business wants a backlink penalty, as this can mean your company disappears completely off the search engines.

Of course, that’s not to say that backlink quantity is completely irrelevant, as if you have say hundreds of quality links, well obviously that’s a good thing.

However even if the vast majority of your backlinks are of super high quality, a small number of low-quality links can still hurt your ranking and damage your organic seo. So, it’s important to keep an eye on the quality of your backlinks, even as you work to increase their quantity.

If you’re not sure how to tell which of your backlinks are high quality and which are low quality,we would really recommend calling a reputable seo company, like us.

Anchor text

 

The anchor text of the link (the text that appears when you hover over it) should be relevant to your website’s content. 

Keep in mind that it’s not always easy to get high-quality backlinks.

It takes time and effort to build quality links to your site. But, it’s worth it, as super high-quality backlinks can make a big difference in your search engine ranking and help you attract more organic visitors to your website.

Why high-quality backlinks are good

 

here are many benefits of having high-quality backlinks on your website. For starters, they can help improve your search engine rankings.

In addition, they can also increase the amount of organic traffic that your website receives.  

if you’re looking to improve your seo, then making sure you have high-quality backlinks is a good place to start.

What defines a quality backlink?

 

 

 

A quality backlink is a link coming from a high-authority, relevant website and the link must be built using white hat methods. The linking site should also be well-established, with a very good reputation.

Backlinks are an important factor in search engine optimisation (SEO), as they help search engines determine the quality and relevance of a website.

 

 

There are a few things to keep in mind when assessing the quality of a backlink:

 

– The authority of the linking site: Is the site popular? Does it have a lot of organic traffic? Is it well-known and respected within its industry?

 

– The relevance of the linking site: Is the site about the same topic as your website? If so, that’s a good sign. If not, it might still be a quality backlink if the site is popular and respected.

 

– The anchor text: This is the text that’s used to link to your website. It should be relevant and keyword-rich.

 

– The location of the link: Is the link placed prominently on the page, or buried at the bottom?

 

– The number of links on the page: If there are other links on the page, is yours one of them, or is it the only link?

 

 

Keep these factors in mind when assessing the quality of a backlink.

 

 

How to get high-quality backlinks

 

 

There are a few key things to keep in mind when trying to get high-quality backlinks:

 

 

1. Make sure your content marketing is high quality and relevant. If your content is low quality or not relevant, people will not want to link to it.

 

 

2. Try to get links from authoritative websites. Websites with high PageRank or Domain Authority are more likely to give you high-quality links.

 

 

3. Avoid link farms. These websites will give you low-quality links that can actually harm your website’s ranking.

 

 

4. Make sure your links are natural and not forced. If a website is linking to you because they were paid or coerced, Google will penalise your website.

 

 

5. Monitor your link building progress. Use a tool like Google Analytics to see how your links are affecting your website’s organic traffic and ranking.

 

Local SEO is the process of optimising your website to attract more business from customers here in South West England. It involves making sure your website is visible in organic search results, and also includes optimising your online listings (such as on Google My Business) as well building citations from high-quality websites.

 

So why is Local SEO important?

Local SEO is important because it allows you to reach more customers who are searching for businesses like yours in Bristol. Without this form of marketing, well, your business might simply not be found.

Therefore if your not investing in local seo, then a competitor might be.

Seo It is a highly targeted form of digital marketing that can produce very good results if done correctly- and by that we mean the work should be white hat.

 

There are many benefits to optimising your Local SEO here in Bristol, including:

 

 

– Getting more customers from your local area

 

– Improving search engine rankings

 

– Boosting brand awareness

 

 

 

Overall, local SEO can be a great way to get more customers online, or to get more people to walk through your shops doors.  If you are not doing it, then you could be missing out on a lot of potential business.

 

 

 

Who Needs Local SEO?

 

There’s no doubt that local SEO is important for many Bristol based businesses that want to be visible in search engines and to earn more sales. But who really needs local SEO? The answer may surprise you.

Here are some examples of businesses which can benefit from local SEO:

 

 

– Small businesses that want to compete with larger businesses in their industry- so for example, take a solicitors practice, if you rank on the first page, you might only have say 10 lawyers, yet you might be advertising among large companies, with thousands of staff globally, so you can compete with large companies.

 

– Businesses with multiple locations- you might run a chain of restaurants, from Clifton to Aztec West, so why not make sure your company website promotes all of your stores?

 

– Businesses that serve a specific geographic area- you might want to advertise your company in Bristol, but also neighbouring regions, like Bath and South Gloucestershire, Somerset and Weston Super Mare- so why not use local seo to do this?

 

– Organisations that rely on donations or volunteers from a specific community

 

 

As you can see, local SEO is not just for businesses that have an actual building here in Bristol. Any business or organisation that wants to reach more customers in a specific geographic area can benefit from local SEO.

If you’re not sure whether your business needs local SEO, contact a local SEO expert or an agency like ours for help. We will be able to assess your business and let you know if local SEO could be beneficial for you.

We would recommend claiming Your Google My Business (GMB) Listing

 

If you haven’t already claimed your Google My Business (GMB) listing, now is the time! Claiming your listing is really easy and only takes a few minutes.

Once you’ve claimed your listing, you’ll be able to manage your business information and control how your business appears on Google Maps and on Google My Business. You can also use your GMB listing to connect with customers through features like messaging, bookings, and reviews.

 

 

So why wait? Claim your GMB listing today!

 

Should I Start a Blog for My Business?

If you’re thinking about starting a blog for your business, you may be wondering if it’s really worth the effort?

After all, running a blog takes time and a lot of energy, and it’s not always easy to come up with fresh content marketing on a regular basis.

 

So why bother? Well, there are actually quite a few good reasons to start a business blog. For one thing, blogging can help you attract more organic visitors to your website.

And once you’ve got those organic visitors, you can use your blog to turn them into customers.

 

 

Here are just a few of the benefits of starting a business blog:

 

 

1. Drive organic traffic to your website

 

Establish your brand

 

Position yourself as an expert in your industry

 

Generate more leads and sales

 

Cost-effectively market your business

 

 

As you can see, there are plenty of good reasons to start a business blog.

 

 

As you can see, there are plenty of good reasons to start a business blog.

 

Why is Link Building Important?

Link building is one of the most important aspects of SEO (Search Engine Optimisation). Link building is the process of acquiring quality links from other websites to your own.

 

 

Quality Links are important because they are like votes for your website. The more quality links you have, the more popular your site will be in the eyes of search engines like Google.

 

 

Quality Link building can be a difficult and time-consuming task, but it is worth it if you want to improve your website’s visibility and organic traffic.

 

Semantic SEO is the process of optimising your website for semantic search algorithms.

Semantic Search is Google’s attempt to better understand the user’s intent when they search for something, and then return the most relevant results.

MUM (2022) (Google)

Google’s 2022 MUM update uses an AI-based (artificial intelligence) system to help users find answers to their queries with fewer searches.

There has been other major updates to Google’s algorithm such as the Hummingbird update, and RankBrain.

In order to therefore semantically optimise your website, you need to focus on creating content marketing that is structured well and uses Semantic Mark-up.

Semantic Markup

 

Semantic Markup is a code that helps search engines understand the meaning of your content marketing. Some examples of Semantic Markup are:

 

 

– Microdata: This is a code that allows you to add extra information to your HTML tags. This information can help search engines better understand what your content is about.

 

– RDFa: This is a code that allows you to add Semantic information to your HTML tags. This information can help search engines better understand what your content is about.

 

– Schema.org: This is a code that allows you to add Semantic information to your HTML tags.   

 

 

To Semantically optimise your website, you need to make sure that your content is well-structured and uses Semantic Markup.   

 

In order to Semantically optimize your website, you need to focus on creating content that is structured well, so think content marketing that is well-written, has a high word count, mentions its sources, uses internal links, and is white hat.  

Also use semantic Markup which is a code that helps search engines understand the meaning of your content.  

 

What is semantic SEO?

Semantic SEO is It’s about understanding shopper intent and delivering content marketing that meets those needs.

So think about this, you sell chocolate, that is luxury chocolates that are a cut above, that can be sent out as a present.

A really rubbish seo agency would focus on just writing articles, and creating content marketing, focusing on writing about luxury chocolates, and just over mentioning this phrase, which is a rubbish way of doing seo, its likely to get the business a penalty.

On the other hand, a rather  superb seo agency, like ours would do this, we would focus on what makes your chocolate luxury, is it because its organic, is it because its fair trade, is it simply because you fly out and source the finest chocolate, or is it all of the above? If so, good content marketing explains why the chocolate is so good, answers commonly asked questions.

So an example of a commonly asked question might be, how do you certify that the chocolate is organic?

Then you can write a long article about this, maybe with the director in a video, explaining how you ensure all your chocolate is organic.

This is an example of good content marketing, explaining to your customers why your product or service is such high quality- plus, answering commonly asked questions.

How does semantic seo change content marketing?

Well in a way It doesn’t really, the same rules apply, the work should be white hat, high quality, well written, and offer your customers useful information.  

Good semantic SEO also takes into account things like synonyms, related terms, and word associations to make sure your content marketing is as relevant and useful as possible. This not only helps with search engine ranking, but also makes for a better user experience overall. So if your writing about what makes your chocolate organic, why not add related information, about your chocolate, such as the beans are fair trade, how you ensure  this, and how your chocolate is fine quality, and how you source the ingredients.

 

 

So, if you’re looking to improve your organic SEO, focus on creating white hat content marketing that is rich in meaning and context, and you’ll be well on your way to success.

Why is semantic SEO important?

 

In a nutshell, semantic SEO is important because it helps the search engines understand the meaning and context of your content. So if your writing about “why buy organic chocolate”- well, its likely that someone may not be searching for chocolate that’s organic, but instead quality chocolate, it just happens that AI might know that to be organic, this arguably increases the quality of the chocolate.

 

What are “entities” and why does my Bristol seo company say that this is an important part of semantic seo?

 

One way to think about semantic SEO is in terms of entities. An entity is a thing or concept that can be distinguished from other things or concepts. When it comes to organic SEO, entities can be anything from people, music, award, and places to products and ideas.

 

 

Search engines use entities to better understand the relationship between different pieces of content on the web. For example, if you were to search for “Bruce Lee,” the search engine would return results related to martial arts expert, such as articles about his life, his film career, and photos of the man himself .

 

So how can Schema markup help my seo?

 

 

Schema markup can help search engines understand things like:

 

– The difference between a blog post and an article

 

– The author of an article

 

– The publication date of an article

 

– The subject matter of an article

 

– The different parts of a recipe

 

– The ingredients in a recipe

 

– The steps in a recipe

 

 

Including relevant schema markup on your website can help search engines better understand your content marketing, which can lead to higher rankings in search results.

 

 

While semantic SEO is a relatively new concept, it’s quickly becoming an important part of organic SEO. So if you want to stay ahead of the curve, start implementing it on your website today.

 

As the number of mobile shoppers continues to grow, it is more important than ever for websites to be designed responsively. A responsive website automatically adjusts to fit the screen size of the device that is being used to view it, so whether it’s an i-phone, or a tablet, or let’s say and android smartphone, you will need your company website to fit on the screen.

This ensures that your website will be easy to use, no matter what type of device your visitors are using.

If your website is not responsive, you could be missing out on a lot of potential organic traffic and customers. Making your website responsive is not as difficult or as expensive as you might think. In fact, there are many free and low-cost tools available that can help you make your site responsive.

So, if you’re wondering “is my website responsive?”, the answer might be no. But don’t worry, there are plenty of ways to fix that. Just follow the tips below and you’ll have a responsive website in no time.

 

1. Use a responsive theme or template

 

 

There are many responsive WordPress themes and templates available for free or low cost.  

 

 

2. Use a responsive design framework

 

 

If you’re not using a responsive theme, you can still make your website responsive by using a responsive design framework. These frameworks provide the code necessary to make your site look good on all devices.  

 

 

 

 

3. Use responsive images

 

 

Images are a vital part of any website, but they can cause problems on mobile devices. If an image is too large, it will take up too much space on a small screen and will be difficult to view. Responsive images automatically adjust to the size of the device, so your visitors will always see a clear image no matter what type of device they’re using.

 

 

 

 

 

Use media queries

 

 

Media queries are a powerful tool that can help you make your website more responsive. Media queries allow you to target different CSS rules for different devices. For example, you could use a media query to hide an element on mobile devices or change the font size on tablet devices.

 

 

Making your website responsive doesn’t have to be difficult or expensive. By using a few simple techniques, you can ensure that your site looks great and is easy to use on any device. So what are you waiting for? Start making your website more responsive today!

 

E-A-T stands for Expertise, Authority, and Trustworthiness- it’s something whichever Bristol seo agency you end up hiring should know about.

It’s simply a set of guidelines that Google has put in place to ensure that their search results are of the highest quality. So, this is why you will always here us say, follow white hat seo methods.

So whether you hire an seo consultant, which is self-employed, or one of the country’s largest agencies, with 100 plus staff, the work should always be white hat.

 

 

Why is E-A-T so important for organic SEO?

Quite simply put, if your website uses low quality seo, and doesn’t meet Google’s standards for E-A-T, it will be penalised.

That means your website could drop where it ranks in search results if it incurs a penalty.

 

So how do you make sure your website has strong E-A-T?

 

There are a few key things you can do:

 

– Make sure your website only uses white hat methods.

 

– Write high-quality content marketing

 

The bottom line is this,  E-A-T is important for organic SEO, because if followed, it helps you meet Google’s quality standards. By following the guidelines for E-A-T, you can help improve your website’s ranking in search results.

 

 

What Does the E-A-T Acronym Stand For?

The E-A-T acronym stands for “Expertise, Authoritativeness, and Trustworthiness”. It is a set of criteria that Google uses to evaluate the quality of websites and webpages.

 

 

Evaluating the quality of a website or webpage requires looking at many factors, including:

 

– The content marketing

 

– The website’s design and user experience

 

– The website’s reputation

 

 

The E-A-T acronym helps to simplify this evaluation by focusing on three key areas: expertise, authoritativeness, and trustworthiness.

 

 

Expertise refers to the overall quality of the content. Is it well written? Does it cover the topic in depth? Is it accurate and up-to-date?

 

 

Authoritativeness refers to the website’s reputation. What do other people say about it? Does it have endorsements from experts in the field?

 

 

Trustworthiness refers to the website’s design and user experience. Is it easy to use? Does it look professional? Does it seem like a reliable source of information?

 

 

These are just a few of the factors that Google takes into account when evaluating websites and webpages.

The E-A-T acronym is a helpful way to remember the three most important criteria: expertise, authoritativeness, and trustworthiness.

 

 

Why is E-A-T so important?  Because it directly impacts your website’s search engine ranking. The higher your E-A-T score, the higher your website will rank in search results.

 

 

So how do you improve your E-A-T score? There are a few key ways:

 

 

1.      Make sure your content marketing is written by experts. This means ensuring that your writers have the knowledge and experience needed to write on your chosen topic, so for example our seo agency in Bristol, only asks our senior seo consultants to write our posts, who have over 10+ years organic seo experience.

 

Improving your E-A-T score is essential for anyone looking to improve their website’s search engine ranking.

 

 

How to Improve E-A-T for SEO

If you want to improve your website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), there are a few things you can do. First, make sure that your content marketing is accurate and well-researched. Second, ensure that your website is easy to navigate and user-friendly.

Lastly, build up your site’s authority by publishing high-quality content marketing. By following these tips, you can improve your website’s E-A-T and attract more organic visitors.

 

 

What is schema markup, and how does it work?

Schema markup is a type of computer-generated code, that you may add  on your website, you may need the help of a web developer for this.

This is to make the code easier to understand for search engines.

You may then possibly have your company website appear in what seo agencies call a “featured snippet” .

This is sometimes also called a rich snippet in the SERPs, this may help improve the click through rate, by adding schema markup to your HTML code.

Rich snippets are intended to give potential customers a better sense of what your company offers, and they could contain images of the business, star ratings of a product, or price ranges for example.

So lets say your looking to purchase a blender, lets say there’s 10 businesses on the first page, all will have meta titles and description.

Yet your business, may rank at the top, with a rich snippet, that shows, the product, which is a blender has 5 star reviews, and the price, this might be more eye catching to someone who wants to buy such a product, therefore improving your companies click through rate.


Many different types of schema markup code

There are many different types of schema mark-up code, this is also sometimes called “microdata” that you can use on your website.

The most common type of schema markup is what seo agencies call “structured data”, which helps search engines understand the relationships between different pieces of information on your website. So for example, the price of an item.

 

Microdata and RDFa (Resource Description Framework in Attributes) are just some of the different types of schema markup options available. Microformats, for example, allow you to easily identify items on your website using codes. You may learn more about the many types of schema markup on Schema.org’s website.

You may ask your seo agency to add schema markup to your website, that to a web developer, this is straightforward, and there are even numerous online free tools that can help you create the code you need.

You may want to use Google’s Structured Data Testing Tool to ensure that your site has properly implemented the code after it’s been added.

 

So, Schema mark-up is an important part of optimising your website for search engines, and can help improve your click-through rate from SERPS and it may improve your organic seo. If you’re not already using schema markup on your site, we recommend that you get on the phone to your seo consultant or agency, and ask them to add this.


What does schema markup look like?

Schema mark-up is simply code that you can add to your website, this is in order to help search engines to understand your content marketing better. It can look like this:

 

 

<div itemscope itemtype=”http://schema.org/Product”>

 

<span itemprop=”name”>electric car</span>

 

from

 

<span itemprop=”brand”>Tesla</span>

 

 

Price:

 

<span itemprop=”price”>$</span>

 

 

Description:

 

<span itemprop=”description”> electric car, tesla.</span>

 

 

</div>

 

 

Adding schema markup to your website can help improve your click-through rate (CTR) from search results, and ultimately increase your organic traffic.


Where and how to add schema markup

There are a few various methods for adding schema markup to your website, its really simple to do.

The most popular method is to use the schema.org markup generator, which may be found at https://schema.org/docs/full.html.

Another simple way to add schema markup is to manually add it to your website’s code. This can be done by adding the appropriate tags to your HTML code.

For more information on how to do this, see https://www.w3schools.com/Tags/tag_meta.asp.

Adding schema markup to your site can help search engines better understand your content marketing and provide more relevant results for users who are searching for information related to your business or website. In addition, schema markup can also help improve the click-through rate (CTR) of your listings on search engine results pages (SERPs).

If you’re not sure whether or not to add schema markup to your site, consider talking to an seo agency, like ours, or an SEO consultant in order to obtain advice. They can help you assess whether or not schema markup is right for your business and website.


Want to enhance your SEO Further?

There are a few things that our seo agency in Bristol can do to further enhance your website’s SEO.

Here’s what we can offer:

– Quality content marketing

– Link building

– We can make sure your website is mobile-friendly.

Citations and backlinks are two important factors that help to determine the ranking of a website on search engines. Citations are basically mentions of your website on other websites, (NAP)  while backlinks are links that point from other websites to your website. Both are important for SEO purposes, but both are quite different.

Whether your building a citation or a backlink, you should follow white hat seo methods.

Citations

Citations help search engines to understand what your companies name, address and phone number is.

Backlinks, on the other hand, help search engines determine the popularity of your companies website, and how many quality businesses link to you.  

Getting quality citations and backlinks can be a challenge, that’s because both can take a lot of time to build.  

So what’s the main differences between a citation and a backlink?

There is a lot of confusion out there about the difference between a citation and a backlink with a lot of people who are learning about seo.

Well, let our seo agency explain, a citation is simply an mention of your business on another website, even if there is no link to your site, so that’s say text which mentions your businesses name, address and phone number. A backlink, on the other hand, is a link from another website to yours. So why does this distinction matter?

Local SEO

Well citations are vital for local SEO, to begin with, and your seo agency may build these every month for you. If you want your company to appear in local search results, make sure you have a lot of citations from high-quality websites.

Backlinks, on the other hand, are essential for local and national seo. The more high-quality backlinks you have linking to your website, the higher it may rank in search engine results.

So, to sum it up, a citation is an mention of your business nap details on another website, while a backlink is a link from another website to yours.

Both citations and links are important for different reasons, so make sure you focus on getting both, but all have to be built using white hat seo methods.

The Definition of a Backlink

Backlinks are also referred to as inbound links.

Seo agencies will focus on the number and also the quality of backlinks to a website, or page, as this is an important part of organic seo.

The number of backlinks pointing to a website or page is also a consideration, but the quality of those links is more important than the quantity.   

 

If you’re looking to create an effective SEO strategy in 2022, there are a lot of things to think about, so we thought, as well known seo agency in Bristol, that we are well placed to offer you a few tips:

 

You should have some knowledge on how search engines work

To create an effective SEO strategy, you need to have some understanding of how search engines work. This includes understanding how they index and rank websites, as well as which keywords you want your company to rank higher for.

Now of course, a lot of companies in Bristol simply outsource that work to seo agencies, like us, however, its always good in to have someone inhouse which has seo knowledge, so you can keep the agency in check.

 

keywords

You need to start to identifying relevant keywords that you can target in your SEO strategy. So for example, if you’re a builder, it might be for “loft conversions” for example.

 

Create quality content

One of the most important things you can do to improve your organic SEO here in Bristol is to create high-quality content marketing that is useful, and by that we mean answers questions that your customers often ask.

This content should be well-written, informative, and engaging.

So lets say you’re a builder- your marketing agency may write blog posts, such as:

–        How long does it take to build a loft conversion

–        How much does a loft conversion cost?

–        What is a dormer loft conversion?

 

Promote your content marketing on Facebook

 

Once you’ve created quality content marketing, you need to promote it in order to get it seen by more shoppers. You can promote your content through social media, such as on Facebook.

 

Monitor your seo results using Google Analytics

 

It’s important to monitor your seo results, so that you can see how effective your SEO strategy is. Use Google Analytics or another similar seo tool to track organic website visitors, keyword rankings, and other metrics. This will help you adjust your marketing strategy as needed to ensure that you’re getting the best results possible.

 

To summarise:

The main goal of an SEO strategy is to increase organic traffic, which is the traffic that comes to a site from search engines.

There are many different components to an SEO strategy, and the exact mix will vary depending on the goals of the website. However, some common elements include keyword research, on-page optimisation, link building, and also content marketing.

Search engine algorithms are constantly changing, which means that what worked yesterday may not work today.   

If we were to hire your Bristol seo company, what do your SEO strategies often include?

Our SEO strategies generally includes a number of different elements, all of which work together to improve your website’s search engine rankings.

 

Typically, our SEO strategy will include:

 

– Researching and selecting appropriate keywords, so for example, say if you are a builder, we will talk to you about which areas of construction work you want to generate more sales for, and then optimise your website for these.

– Optimizing your website’s title, Meta tags, and content marketing to target those keywords

 

– Building links to your website from high-quality websites

 

– Monitoring your website’s performance and making adjustments as needed

 

Conclusion

An SEO strategy is a plan of action designed to improve your website’s search engine rankings. It can be tailored to your businesses goals, taking into account the sales you want to generate, competition and other factors.

Firstly, make sure that your website is optimised for search engines. This means ensuring that all the key elements (such as title tags, meta descriptions and header tags) are in place and correctly formatted.

Secondly, create high-quality content marketing that is relevant to your target audience. This content should be informative and also engaging.

Thirdly, promote your website through social media. This will help to increase your website’s visibility.

Fourthly, monitor your SEO progress and make changes where necessary.

This includes tracking your keyword rankings and monitoring your websites organic visitor numbers. By doing this, you can fine-tune your SEO strategy and ensure that it is as effective as possible.

 

 

Search engine optimisation (SEO) is the practice of improving where a company ranks

Businesses are much more likely to be found if they are ranking highly on the first page, yet to get there often involves a large amount of seo work.

There are many factors that contribute to a website’s ranking on a search engine, here’s some of the more important ones:

–        Backlinks

–        Content marketing

–        Ai rankbrain

One of the most important seo ranking factors is the relevance of the site’s content marketing to the user’s search query.

So, for example, if you’re shopping for lets say a new car part, lets say a turbo for your car, Google will look at how relevant your company website is to selling turbos.

So for example, if you sell a lot of turbos, plus you’ve written quality content marketing, which offers good advice, then its likely you will rank higher.  

Do bear in mind, that there’s hundreds of other seo ranking factors, so your seo agency will need to optimise as many as possible.

SEO is an ongoing process, as search engines are constantly changing and improving their algorithms.

As such, it’s important to keep up with the latest white hat SEO news and trends.

There are many resources available online, such as blogs on our website, other seo websites and courses.


How do you measure SEO?

To improve a company’s organic SEO a lot of different areas need to be improved, and measuring the success of your SEO efforts can be completed through various seo tools.

Organic traffic

One important metric is organic traffic. This is the number of visitors who come to your site through search engines, such as Google. You can track your organic traffic using Google Analytics, this is a free tool.

Another important seo metric is keyword ranking. This is the position that your website appears in when someone searches for a particular keyword or phrase.

You can track your keyword rankings using tools like Google Search Console and also seo tools like Ahrefs.

Backlinks

Finally, another key metric is backlinks.

Backlinks are links from other websites to your website. If they are quality, then they help improve your website’s search engine ranking and can also bring new organic visitors to your site. You can track your backlinks using tools like Google Search Console or Ahrefs.

Link building

The process of link building can be quite complex and very time-consuming.  

It can be difficult to get started with link building, but it’s important to persevere.

The rewards can be great, both in terms of increased organic traffic and improved search engine rankings if done right.

Content Marketing  

If you’re looking for a content marketing service that can help you take your business to the next level, look no further than our Content Marketing Services. We specialise in helping businesses create high-quality content that will engage and convert your audience.  

 

Here are just some of the ways we can help you:

 

 

– Creation of original, high-quality content marketing

 

– Content strategy and planning

 

– Content distribution and promotion

 

– Measurement and optimisation