Should we purchase low-cost and budget SEO services?
Budget SEO
Here’s the thing: so many search engine optimisation companies claim to offer fantastic results for very little in the way of money-however, as the old saying goes, often, you get what you pay for.
Suppose you run a business that’s based anywhere within the United Kingdom. In that case, it’s more than likely that you get constantly bombarded with various cold calls and e-mails and a lot of advertisements on social media from various companies that they can improve your business search engine optimisation, sometimes for a relatively minimal fee.
However, we always say to businesses that SEO is often crucial to the company’s success, in order to bring in more customers and generate more sales.
Therefore, do you want to risk hiring the wrong digital marketing company, because after all, what can you get in the way of work for say, £250 or less a month?
Instead, with search engine optimisation, the work needs to be of very high quality; it must be diligently put together, so the business has robust search engine optimisation that’s “white hat”.
Don’t pick a company that doesn’t make your phone ring
You have companies that publish SEO reports every month, which can make everything look like it’s going well.
Numbers within the report might all be green, impressive line charts add a quick e-mail may accompany the report, stating that everything seems to be going fantastically well.
However, we always like the expression “the proof is in the pudding”, and what we mean by that is it is easy to talk the talk, but can you walk the walk?
Have you seen a sharp increase in sales? It might all be looking good with fancy line graphs, and the SEO agency might well be telling you that everything is going fantastically well, but if sales are not increasing, then you could be looking at SEO metrics, which are not essential and rather unimportant.
Be realistic what you can achieve with your marketing budget.
What you have to think about is that to improve a business’s search engine optimisation, they often have to improve the technical SEO, the on-site and off-site, and also sometimes manage the business’s social media accounts as well.
So, if you’re paying, say, £250 a month, and the business has to produce content marketing, build backlinks, and much more, you have to be realistic about the quality of the work that you are obtaining.
Outsourced SEO
If the SEO work is outsourced, then you also have to consider how much the SEO agency is making from the monthly fee, and how much are the people doing the work are being paid?
If the person doing the work is not paid much, well, at the end of the SEO contract, there’s unlikely to be good results.
Quality
Instead, it would be best if you invested in high-quality work that cuts the mustard, implemented by an SEO consultant who knows their stuff.
At our agency, we have SEO consultants who have over ten years of experience.
Sometimes it’s better to go without
Sometimes, if you can’t afford quality, it’s better to do nothing and this is something we genuinely believe.
To like having a sports car, is it better to put low-quality oil in the engine and try and drive it? Or is it best not to drive the vehicle until you have obtained some premium high-quality oil and the type of oil which the manufacturer approves of?
Well, we would say it’s best to not take the car out until you have added really high-quality oil to the car, and this is the same as your business’s search engine optimisation.
Here is the problem many businesses get themselves into; when they are start-up business, they often don’t have much in the way of a marketing budget.
This is when they fall prey to various SEO companies that offer low-quality services for a minimal fee, say £250.00 or less a month.
However, what can happen is that they not just damage the business’s search engine optimisation, they make it incredibly difficult for a new company to come along afterwards and implement quality work and try and fix the problems the other company has caused.
Google Penalties
Some businesses will incur a Google penalty because of low-quality seo work that has been implemented.
This means, for example, if the business has incurred a link penalty, such a Penguin penalty, it could take a long time to recover from.
It’s far better to have a website with no SEO work completed on it all, than to apply low-quality work and then be forced to rectify problems later on.
Because as any good marketing consultant will tell you, if the business does incur a Google penalty. It can take a long time to recover from.