What does it mean when my agency states are implementing white hat seo?
Introduction
Many businesses based in Bristol, as well as Bath will be especially careful when choosing a new seo company.
That’s because in recent years there have been a series of updates by Google to it’s algorithm. These updates are to penalise websites that have used spam methods to try and cheat the search engine.
The most common methods used are to build a low of low quality links, and to then send these links to the home page, or at a page where there is service, or product the company wants to promote.
The other method is to use junk content marketing, both of these methods are just some of the low quality methods used. These methods often resulted in the company incurring an algorithmic or a manual penalty, so the loser was often the website owner.
This has meant many companies are now careful with which digital marketing business they choose.
What’s the importance of white hat seo?
White hat seo simply means things are done properly, that’s whether it’s the link building or the onsite seo.
The methods used are therefore the type that the search engines will approve of. However a word of caution is needed here, that’s because many agencies still state they will offer white hat work, but sometimes this is far from the truth.
This often means that many businesses in Bath and Bristol often have to have some work checked by an expert or a web designer that knows a bit about seo, so that the company can be reassured that they are using the right methods.
This is well worth doing, because if a website does incur a penalty, this can be costly to put right.
Why should I care if my Bristol SEO agency cuts a few corners?
There are a number of penalties that a website can incur, the most talked about are most certainly the link penalty called Google Penguin, and the onsite seo penalty called Panda.
So, the Google Panda penalty could be triggered if a website had duplicated content marketing for example.
How can I find a white hat agency within Bristol?
Pack Digital has many SEO experts, we can deliver high-quality white hat seo work to businesses that are located in Bath, or Bristol. We also take on seo projects for businesses that are based anywhere in the South West of England.