What does “off-page” SEO mean?
Introduction
If you are currently learning about how to improve your businesses search engine optimisation, then its most definitely worth learning about what “off-page” seo is, and how you can use it, to improve where your company ranks on Google.
Within this article we are going to concentrate on talking about off-page seo is, we are going to talk about some of the SEO techniques you can use, and why it’s important that all of the work is white hat.
So, without further ado why not make yourself a nice cup of teas, and we will jump straight into explaining what is off page seo is about.
So, what exactly does off page search engine optimisation mean?
When we refer to “on page seo”, digital marketing agencies like ourselves are simply referring to seo that carried out on your main pages or your blog post of your actual website.
So, if we were to improve a company onsite seo, we might:
– Add content marketing
– Add evergreen content marketing
– Rewrite a product description, so it’s more detailed
– Add an internal backlink
– Add alt text
– Add meta title
– Add meta description
– Add page titles
– Add h1 tag to main pages
How you can improve your businesses onsite SEO
So for example, let’s say that you login into your WordPress website, into what’s called the WordPress dashboard, then lets say you may add a piece of content marketing, and you add internal links, meta titles and meta descriptions and alt text you also add a title and you also use internal links, and all of this work, is added to the blog post you have written, This is a really good example of adding on page seo.
So, what’s off page SEO, how’s it different from onsite seo?
Well, off page search engine optimisation, is seo work that is done off your website, for example it could be anything such as building a new business citation, building backlinks.
So, what’s the key difference between on page and off page search engine optimisation- and why do seo agencies often employ different staff of this work?
Well, if you were to walk into a large digital marketing agency, you will often have within company, one team that improves the onsite seo, such as copywriters, who write the content marketing. And then you will have another team, which concentrates on improving the offsite seo, such as team, that just concentrates on building backlinks for example.
So how can a business obtain more backlinks?
So, let’s say that you run a business and you sell high-value mountain bikes, you obviously want you business to rank high on Google for the keyword “mountain bikes”. However, for this to happen often you need what are called “do follow”, and “no-follow backlinks, let these links, they need to be quality backlinks, so what you need is for other related websites, to do with mountain bikes to link to you.
For example, there might be website which reviews the latest mountain bikes, and electric bikes, you might write an article, for that website, or lets say your company director writes just a paragraph, explaining what they think of a new bike, you can therefore, possibly have your business mentioned, and a backlink back to your website, which sells mountain bikes.
Are there other ways a business could improve its offsite seo?
So we’ve already just spoken about backlinks, yet this is not the only way that you can improve your businesses off page search engine optimisation, for example you could:
Semantic SEO
You might write a piece of content marketing, which doesn’t have any backlinks leading directly to your business, yet it simply mentions your business in the article. Because your business is mentioned, a lot of digital marketing agencies believe that semantic seo, (Google’s Knowledge Grapth) can be used also to improve your businesses search engine optimisation.
So, for example, lets say your business specialises in selling electric cars, and your car dealerships gets mentioned, lets, say on a leading car review website, which is writing an article about electric cars.
So your company gets mentioned in the article lets say “ABC of Bristol”- then some marketing agencies, believe that Google’s algorithm will notice the mention of your business, and this itself, can help to improve your organic seo.
Social media
You can also use social media, such as Facebook, to help promote your business.
For example, you might choose to use Facebook to advertise products that your business sells.
Citation link building
You should build high-quality citations, and make sure that all of your NAP information is consistent.