What exactly is content writing? A beginner’s guide
We would say that one of the most fundamental building blocks to improving any business’s search engine optimisation is “content writing”.
Without it, it’s unlikely that your businesses search engine optimisation will ever improve, it’s like moving a car by pushing it, and while the tyres are completely flat, needless to say that this will be hard work- back breaking in matter of fact.
This is exactly the same when it comes to trying improve the businesses search engine optimisation, if the business does not invest in high-quality, original and well written content marketing, well improving the search engine optimisation, is likely going to be hard work, and progress is likely to be slow.
So, what is Content Writing?
So, the most useful advice that we can offer is this, when you are writing content marketing don’t think just about improving your businesses search engine optimisation, as the sole reason your writing the work. Although for sure, you may well b writing that 3,000 word blog post on a Friday afternoon for that purpose, to improve your organic seo, but the work must be super high quality, that’s if it is going to help improve your seo.
So you should focus your efforts on writing a piece of work which will help your customers as much as you can, that should be well written, and interesting to read.
So focus on this:
Write your content marketing so that:
– It helps your customers with questions they are likely to have
– Do write mediocre content marketing aim to be better than your competitors
– Write work which is detailed, aim to write over 1,000 words at least
Now for some businesses you might be wondering, well why should we give away free advice?
As you might well be a mortgage adviser, a solicitor or let’s say an accountant that is writing about a new tax rule that’s about to be introduced, and you might be thinking well, why am I giving away my advice for free, and why am I paying an seo agency to write this work for me?
Well, the whole point about giving away free advice is that it could help to improve your businesses search engine optimisation (organic seo).
What we have to say is this, that businesses don’t appear on page one of Google from writing just one blog post, seo cant therefore be improved overnight through just writing one piece of written work, such as a blog post.
No things happen a lot more slowly, so you do need a lot of patience, you might have to publish 100 really good pieces of content marketing, plus improve the rest of the businesses seo, such as the backlinks before you can start to see any noticeable improvement in your organic traffic.
The process most definitely cannot therefore be rushed, but let’s return back to our point of what is content writing.
Well in a nutshell it’s offering useful advice to your customers, so useful that they will want to read through the work, and they may find the written work useful when they are looking to buy a product or a service, so they might be more inclined to purchase from your company.
For example, it could be that the person wants to buy a blender, yet their current blender didn’t last very long, so didn’t offer them good value for money. Now there are now looking for a blender which is more robust and which can blend harder foods such as nuts, so let’s say that you write a rather long article which shows all the different high-quality blenders that you sell and the advantages of owning each product.
That person may read through your article that you have written, and see that you stock a lot of different blenders, and that you’ve offered advice about which blenders are more powerful, which ones come with a longer guarantee period, and which ones are suitable for blending harder foods, such as almonds for example.
So to put it in a nutshell, content marketing is all about offering helpful advice to your customers
Here are some examples of content writing
Content writers, sometimes referred to as copywriters create many different formats of online content, including
Blog posts
By far the most common type of content marketing is our content writers produce a blog posts, these can help to improve the businesses search engine optimisation if they are written correctly.
Social media posts
It’s important to write your social media posts so that you attract as many clicks through to your company website as possible.
For example, you might write the ad which describes a sale that you have on at the moment, because you have written the ad in an interesting way, such as stating that you have a sale with 30% off all baseball hats, that sale might be during a well-known sporting event, so you might have more clicks through to your website and you might sell a lot of baseball caps.
Main pages
Sometimes web designers will look to build a website as quickly as they can, this means that they might not spend that much time writing the content marketing. Therefore content writers may need to rewrite the pages so that they are written in a way it helps you better describe the products or the services you sell.
Evergreen content marketing.
You may hire copywriters to write a piece of evergreen content marketing, you may add this to one of your main pages
Content marketing
It does often take many hours to write one single blog post, so why should the businesses go through all of this effort, and write say a long 3,000-word article?
Well, the simple answer is a lot of businesses in Bristol want to rank higher in the SERP’s on Google, and also on other search engines.
A lot of businesses want to rank as high as they can on page one of Google, Bing or Yahoo, and one way of achieving this is to write really good high quality content marketing. Although it does have to be said, business will also often have to build quality backlinks, and improve on the on page seo as well.
Yet you might have gathered content marketing is still a very important part of the seo process.