What does anchor text do?
Introduction
When a business owner reads through the various seo articles that most seo companies publish each and every week, most discuss the more important ranking signals.
That’s to say more often than not, there are countless articles explaining how to build “good quality backlinks”– however very few focus on some the less important aspects, but still vitally important ranking signals.
This means not many seo businesses within Bath, or Bristol talk about how to optimise a websites anchor text, so Pack Digital thought they would fill the gap.
What exactly is anchor text?
If you’ve ever read an interesting article, and then clicked the bold text, or text that has been underlined, and that link then took you to another totally different website, then you have followed a backlink.
Backlinks are really important to white hat seo, that’s because it allows Google’s algorithm to work out the importance of your website, because good quality websites, normally link to other good quality websites. The text that you click on to follow the link, is simply called the anchor text.
How do you optimise a websites anchor text?
First things first, any good quality white hat seo company, will inform you that it’s not a good idea to over optimise a backlinks anchor text.
That’s because sometimes some business cram in as many phrases into the anchor text as they possibly can, these are often the words that they wish their website to rank high for. It’s important not to use anything other than white hat seo, so if in doubt do consult with a local agency.
Over optimising the anchor text, is a very old form of seo, one that if your agency was to do it now, would most likely result in your website incurring what is called a Google Penalty, or to be more exact a Google Penguin penalty.
What is Google’s Penguin update?
Google has a very sophisticated, and complex algorithm, this is the same algorithm that works out where a website should be ranked.
However, the algorithm also has a dual function, and that dual function means that it will also penalise a website that that is using low quality forms of seo, or using spammy methods.
Where can I find a quality focused SEO business?
We can offer good quality online marketing services. Our prices start from £220.00 per month.
To receive a no-obligation quote for our services, why not give us a ring?