What is Google RankBrain?
Google’s RankBrain is a machine learning algorithm, its widely thought to be one of the most important ranking factors.
RankBrain was first introduced in 2015, and it is thought to be used in a small percentage of searches.
However, with that said, its importance is thought to be growing, and RankBrain is now considered by some marketing agencies, as one of the most important ranking factors, in matter a lot now think it might be within the top three ranking factors, that Google uses.
So, if you were to ask us, which of Google’s ranking factors we think are the most important right now at the current time of writing, at our seo company, we would say, quality backlinks number one, as the most important, content marketing number two, then Rankbrain number three.
RankBrain and AI
RankBrain is constantly learning and evolving, and it is likely that RankBrain will become even more important in the future.
This powerful algorithm and ai uses various factors, such as user engagement, to rank websites and webpages in order of relevance.
If you’re looking to learn more about Google RankBrain and how you can use it to improve your website’s performance, then look no further than this comprehensive guide.
Machine learning algorithm
Google RankBrain is a machine learning algorithm that is used to help Google determine the search results for users. RankBrain is a component of Google’s core algorithm.
RankBrain is a component of Google’s core algorithm, which is used to help process and interpret searcher queries. RankBrain can help Google better understand the intent behind a query, and as a result provide more relevant results. So, for example, “find a take-away shop that sells vegan pizza near me”- that’s quite a complicated question no?
That’s to say Google must understand the persons current location, find a pizza take-away restaurant that are nearby, plus, also look to see if they sell vegan food.
Additionally, RankBrain can also help Google identify new search queries that it may not have seen before. RankBrain is just one of many ranking factors that Google takes into account when determining the best results for a given query. Yet one your seo agency should learn about, as AI is now an important part of seo.
Long-tail and RankBrain
However, RankBrain is thought to be particularly important for handling long-tail and complex queries, like the pizza example we used earlier.
RankBrain is just one of many factors that Google takes into account when determining the best results for a given query.
The machine learning aspect of RankBrain
The machine learning aspect of RankBrain, is one of the most important aspects.
RankBrain uses machine learning algorithms to analyse and process vast amounts of data, allowing it to better understand user intent, for example, that someone wants to find somewhere local, that sells take-away pizza, and that they want to also find vegan food options as well. This is a long tail keyword, yet, Bristol seo agencies, ours included, believe that the businesses in the serp’s which are the last visited, so in this example, a pizza take-away, are the companies that have offered the service or product that the customer wants to find.
So, lets say the vegan pizza example, that someone clicked on 3 businesses, spent seconds on those first restaurant websites, yet business 3, they spent 5 minutes on there, looking at the menu, and then visited the “make an order”-page-well, then it’s clear that it’s the third company that offered the solution, to someone wanting that food, as they spent so long looking at what food they offer.
So, its this that RankBrain is thought to notice, that is, how engaged was the shopper with that business?
Did the website most likely provide the product, or the service that the person wanted?
If you are looking to stay ahead of the curve in SEO, then it is essential that you understand how RankBrain and how ai works and how you can use it to your advantage.
One of the key components of RankBrain is its use of machine learning algorithms.
To take full advantage of RankBrain in your SEO strategy, it is important to focus on creating high-quality, engaging content marketing that addresses user needs and includes relevant keywords.
Additionally, you should make sure that your content is well-optimised for RankBrain by using structured data markup and optimising your site’s speed and performance. With these strategies in place, you can start to improve your organic seo.