What is Google’s Panda updates all about?
Introduction
The Google Panda updates changed how seo and content marketing should be carried out for so many Bristol agencies.
However, it’s important to keep in mind that if your digital marketing agency always used white hat methods, then nothing has really changed at all.
The main change that most agencies had to adopt was to stop writing content marketing just for seo gain.
Instead written work, that’s blog posts and the ever green content marketing, which makes up your websites main pages, should offer useful and high quality information.
To summarise, the seo landscape changed, the websites that were ranked the highest were websites that offered the best information.
What are Google Panda updates?
Google Panda updates were a filter that was added to Google’s core algorithm. This simply meant that Google was further clamping down on spam, and websites that had spam would encounter a Google penalty.
The Panda updates penalised websites that had the following:
- Duplicated work
- Low quality content marketing just written for seo gain
- Cloaking
- Over optimised
Why must all content marketing be high in quality?
The best agencies, including Pack Digital write content marketing that helps people to solve a problem.
Whether that problem be a DIY problem, or finding the best pair of shoes for a night out, good quality search engine optimisation companies, offer the best information, which means the company can increase its sales.
Poor quality seo companies in Bristol just write content marketing so that they reach a set quota, that is the client paid for eight content marketing articles, so eight articles are written at speed.
Why does quality matter more than quantity?
It’s considered much better to have a few high quality, relevant, well-researched articles, than it is to have say 10 articles that have been written just to cram in a few seo keywords.
Why is it important that the agency understands my business sector?
Some agencies say that they can write content marketing for a business, but they may have no knowledge of that business what so ever.
This is fine if the agency is willing to take great time researching the articles, however some do not, and what happens is a bunch of low quality content marketing articles are written.
Google will spot that the work has no meaning, its just 500 words created for 500 words sake, and these are the websites that could be subject to a Google Panda penalty.
How can your Bristol SEO company help?
Pack Digital is a Bristol search engine optimisation agency, we offer seo services at a great price, for a quote, why not give us a ring?