What is Semantic SEO?

What is Semantic SEO?


Semantic SEO is the process of optimising your website for semantic search algorithms.

Semantic Search is Google’s attempt to better understand the user’s intent when they search for something, and then return the most relevant results.

MUM (2022) (Google)

Google’s 2022 MUM update uses an AI-based (artificial intelligence) system to help users find answers to their queries with fewer searches.

There has been other major updates to Google’s algorithm such as the Hummingbird update, and RankBrain.

In order to therefore semantically optimise your website, you need to focus on creating content marketing that is structured well and uses Semantic Mark-up.

Semantic Markup


Semantic Markup is a code that helps search engines understand the meaning of your content marketing. Some examples of Semantic Markup are:



– Microdata: This is a code that allows you to add extra information to your HTML tags. This information can help search engines better understand what your content is about.


– RDFa: This is a code that allows you to add Semantic information to your HTML tags. This information can help search engines better understand what your content is about.


– This is a code that allows you to add Semantic information to your HTML tags.   



To Semantically optimise your website, you need to make sure that your content is well-structured and uses Semantic Markup.   


In order to Semantically optimize your website, you need to focus on creating content that is structured well, so think content marketing that is well-written, has a high word count, mentions its sources, uses internal links, and is white hat.  

Also use semantic Markup which is a code that helps search engines understand the meaning of your content.  


What is semantic SEO?

Semantic SEO is It’s about understanding shopper intent and delivering content marketing that meets those needs.

So think about this, you sell chocolate, that is luxury chocolates that are a cut above, that can be sent out as a present.

A really rubbish seo agency would focus on just writing articles, and creating content marketing, focusing on writing about luxury chocolates, and just over mentioning this phrase, which is a rubbish way of doing seo, its likely to get the business a penalty.

On the other hand, a rather  superb seo agency, like ours would do this, we would focus on what makes your chocolate luxury, is it because its organic, is it because its fair trade, is it simply because you fly out and source the finest chocolate, or is it all of the above? If so, good content marketing explains why the chocolate is so good, answers commonly asked questions.

So an example of a commonly asked question might be, how do you certify that the chocolate is organic?

Then you can write a long article about this, maybe with the director in a video, explaining how you ensure all your chocolate is organic.

This is an example of good content marketing, explaining to your customers why your product or service is such high quality- plus, answering commonly asked questions.

How does semantic seo change content marketing?

Well in a way It doesn’t really, the same rules apply, the work should be white hat, high quality, well written, and offer your customers useful information.  

Good semantic SEO also takes into account things like synonyms, related terms, and word associations to make sure your content marketing is as relevant and useful as possible. This not only helps with search engine ranking, but also makes for a better user experience overall. So if your writing about what makes your chocolate organic, why not add related information, about your chocolate, such as the beans are fair trade, how you ensure  this, and how your chocolate is fine quality, and how you source the ingredients.



So, if you’re looking to improve your organic SEO, focus on creating white hat content marketing that is rich in meaning and context, and you’ll be well on your way to success.

Why is semantic SEO important?


In a nutshell, semantic SEO is important because it helps the search engines understand the meaning and context of your content. So if your writing about “why buy organic chocolate”- well, its likely that someone may not be searching for chocolate that’s organic, but instead quality chocolate, it just happens that AI might know that to be organic, this arguably increases the quality of the chocolate.


What are “entities” and why does my Bristol seo company say that this is an important part of semantic seo?


One way to think about semantic SEO is in terms of entities. An entity is a thing or concept that can be distinguished from other things or concepts. When it comes to organic SEO, entities can be anything from people, music, award, and places to products and ideas.



Search engines use entities to better understand the relationship between different pieces of content on the web. For example, if you were to search for “Bruce Lee,” the search engine would return results related to martial arts expert, such as articles about his life, his film career, and photos of the man himself .


So how can Schema markup help my seo?



Schema markup can help search engines understand things like:


– The difference between a blog post and an article


– The author of an article


– The publication date of an article


– The subject matter of an article


– The different parts of a recipe


– The ingredients in a recipe


– The steps in a recipe



Including relevant schema markup on your website can help search engines better understand your content marketing, which can lead to higher rankings in search results.



While semantic SEO is a relatively new concept, it’s quickly becoming an important part of organic SEO. So if you want to stay ahead of the curve, start implementing it on your website today.

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