What is the Google Hummingbird Update?
The Google Hummingbird Update is an update that was made to the Google search algorithm that was first released in 2013. The update was designed to improve the quality of the search results by focusing on the meaning of queries, rather than individual keywords.
So lets give you an example, is I were to ask “find me a local pizza restaurant for home delivery”- it then becomes clear, this is for a take-away order, so that the restaurants for dining within can get excluded.
One of the major goals of the Hummingbird Update was to provide better results for conversational searches, or searches that are more like a question or a conversation than a traditional keyword-based search.
So what we mean by this is, more people are now using smartphones, to ask questions, just like you would ask a real human, so Google improved its algorithm so that it could understand these more complicated questions.
Overall, the Hummingbird Update represents a shift in how Google interprets search queries, and is designed to provide better results for searchers.
A Background on Google’s Hummingbird
In September of 2013, Google announced a new algorithm update named “Hummingbird.”
This update was designed to better match the way people actually search for information online, as opposed to the traditional keyword-based searches that were more common in the early days of the internet.
One of the major goals of Hummingbird was to make searches more “conversational.” In other words, Google wanted to be able to understand the intent behind a search, even if that intent wasn’t explicitly stated in the query itself. This was a departure from the previous focus on matching keyword s to webpages, and it required a major shift in the way Google thought about search.
Hummingbird was also designed to be more “mobile-friendly,” as more and more people are using their smartphones and tablets to access the internet. Google has stated that Hummingbird is used in conjunction with other ranking factors, such as PageRank, to determine the order of results returned for a given query
Since its launch, Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.
If you’re interested in learning more about Hummingbird and how it’s changed the way people search the internet, keep reading. We’ve put together a comprehensive guide that covers everything you need to know about this ground-breaking update.
How does Hummingbird work?
Hummingbird works by understanding the meaning behind a query, rather than simply matching keywords to webpages. This allows Google to provide more relevant results for a given search. For example, if you search for “how to make a cake,” Hummingbird will return results that include recipes, baking tips, and other information that is relevant to your query.
What are the benefits of Hummingbird?
There are several benefits of Hummingbird, including:
– More relevant search results: By understanding the intent behind a query, Hummingbird is able to provide more relevant and useful results.
– Improved mobile search: The update is designed to be more mobile-friendly, providing a better experience for users who are searching on their smartphones and tablets.
– A more seamless experience: Hummingbird allows Google to provide a more seamless experience across all its products, such as Search, Maps, and Assistant.
How has Hummingbird affected SEO?
Hummingbird has had a major impact on the way Google processes searches. It’s estimated that Hummingbird affects over 90% of all searches conducted through the search engine, making it one of the most important updates in recent years.
One of the major changes that Hummingbird has brought about is a shift from keyword-based optimisation to content-based optimisation. This means that, instead of focusing on using the right keywords on your website, you should instead focus on creating high-quality content marketing as the main way of optimisation for your business’s website.
Long-tail keywords + Hummingbird
Hummingbird has contributed to a more prominent focus on “long-tail” keywords. These are keywords that are more particular and uncommon than common terms. Instead of utilising the term “bicycle,” you might use the long-tail keyword “mountain bike for sale.”