What should my company be blogging about?
Introduction
A lot of companies within Bath, and Bristol acknowledge that a large part of the SEO process involves content marketing.
However good quality content marketing can be time consuming, and some businesses may struggle to understand what they should be writing about.
This brief article aims to provide information for small businesses on what they should be blogging about.
What is content marketing?
Content marketing is simply written text, if written correctly then this can help a websites seo. Good quality content marketing is normally supplemented by the following onsite seo:
- Alt tags
- Internal links, with anchor text
- Good use of keywords
- Regular blog post submissions
What should my business be blogging about?
Your business should write content marketing that satisfies the following criteria:
- Relevant
- Well-researched
- Contains links to high quality sources of information
- Correctly optimised meta titles, meta descriptions, alt tags, anchor text
- Should be in excess of 500 words
- Should have good use of titles
- Important blog posts the agency may use H1, H2, H3 title tags
- Alt tags
- Good use of keywords
- Must be written in a white hat way
Why must the work be white hat?
All written work should be white hat, that’s to say the seo agency shouldn’t cut corners, like by duplicating work, by cloaking or by keyword stuffing the text.
Why is duplication such a problem since Google Panda?
Google Panda is an update built into Google’s algorithm, in short it can detect duplicated written work.
So for instance, if you were to take work from a competitors site, then this is likely to trigger a Google Panda penalty.
How often should I be adding blog posts?
This depends on your competitors, i.e you should be adding more or roughly the same. However never sacrifice quantity for quality. Quality must always come first.
What is Google Freshness update?
Google can reward websites that have high quality content marketing work added to their websites with higher rankings. Google promotes websites that regularly add good quality blog posts.
How much does SEO cost in Bath, South West of England?
Our Bath SEO costs are very reasonable, for a quote why not give us a ring today?
How much does SEO cost within Bristol?
We are a Bristol seo agency, for a quote for seo services, why not give us a ring?
How Pack Digital can help
We can offer organic seo services. For a quote why not contact Pack Digital today?