Which matters more, a backlink’s quality or quantity?

Which matters more, a backlink’s quality or quantity?



It’s simply far better to have fewer high-quality backlinks than a bunch of low-quality ones. A few links from authoritative, well-respected websites will help to improve your search engine ranking than a bunch of links from low-quality or spammy sites- which could actually mean you business incurs a penalty.

No business wants a backlink penalty, as this can mean your company disappears completely off the search engines.

Of course, that’s not to say that backlink quantity is completely irrelevant, as if you have say hundreds of quality links, well obviously that’s a good thing.

However even if the vast majority of your backlinks are of super high quality, a small number of low-quality links can still hurt your ranking and damage your organic seo. So, it’s important to keep an eye on the quality of your backlinks, even as you work to increase their quantity.

If you’re not sure how to tell which of your backlinks are high quality and which are low quality,we would really recommend calling a reputable seo company, like us.

Anchor text


The anchor text of the link (the text that appears when you hover over it) should be relevant to your website’s content. 

Keep in mind that it’s not always easy to get high-quality backlinks.

It takes time and effort to build quality links to your site. But, it’s worth it, as super high-quality backlinks can make a big difference in your search engine ranking and help you attract more organic visitors to your website.

Why high-quality backlinks are good


here are many benefits of having high-quality backlinks on your website. For starters, they can help improve your search engine rankings.

In addition, they can also increase the amount of organic traffic that your website receives.  

if you’re looking to improve your seo, then making sure you have high-quality backlinks is a good place to start.

What defines a quality backlink?




A quality backlink is a link coming from a high-authority, relevant website and the link must be built using white hat methods. The linking site should also be well-established, with a very good reputation.

Backlinks are an important factor in search engine optimisation (SEO), as they help search engines determine the quality and relevance of a website.



There are a few things to keep in mind when assessing the quality of a backlink:


– The authority of the linking site: Is the site popular? Does it have a lot of organic traffic? Is it well-known and respected within its industry?


– The relevance of the linking site: Is the site about the same topic as your website? If so, that’s a good sign. If not, it might still be a quality backlink if the site is popular and respected.


– The anchor text: This is the text that’s used to link to your website. It should be relevant and keyword-rich.


– The location of the link: Is the link placed prominently on the page, or buried at the bottom?


– The number of links on the page: If there are other links on the page, is yours one of them, or is it the only link?



Keep these factors in mind when assessing the quality of a backlink.



How to get high-quality backlinks



There are a few key things to keep in mind when trying to get high-quality backlinks:



1. Make sure your content marketing is high quality and relevant. If your content is low quality or not relevant, people will not want to link to it.



2. Try to get links from authoritative websites. Websites with high PageRank or Domain Authority are more likely to give you high-quality links.



3. Avoid link farms. These websites will give you low-quality links that can actually harm your website’s ranking.



4. Make sure your links are natural and not forced. If a website is linking to you because they were paid or coerced, Google will penalise your website.



5. Monitor your link building progress. Use a tool like Google Analytics to see how your links are affecting your website’s organic traffic and ranking.

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