Why are backlinks considered so important to an SEO strategy?
Introduction
Backlinks have been really important to any seo strategy for some time now, that’s to say backlinks can mean the difference between ranking on the first page or not.
Backlinks are just one part of the ranking signals that Google uses to calculate how important your website actually is, however backlinks are considered top of list when it comes to how important the ranking signals are.
Why are backlinks so important?
Backlinks send through link juice, which can give a website more authority. This means if you have loads of respected websites linking to your site, then Google is likely to think that your website is a high quality website, that should be ranked highly within Google.
Are all backlinks useful?
Some backlinks can be really useful, however some backlinks can be low quality and actually harm a website.
For example, if a website has a ton of spam links, and these links have come from low quality sources, then this is likely to mean that a website will be hit by a Google Penalty.
What are Google’s Penguin updates?
Google regularly checks each websites backlink profile, this means if you have loads of good links your website will achieve higher rankings. If your site has accumulated loads of poor quality links, then this is likely to mean that your website will have its rankings reduced, plus the website could have a Google Penalty imposed.
A link penalty is known as a Google Penguin penalty and this could mean that your website is removed altogether from Google.
What is a backlinks anchor text?
The anchor text is the text that you click on to follow a link, it’s important not to over optimise a websites anchor text, otherwise this could also result in a Google Penalty.
How can my business earn more backlinks?
Your Bristol based business can achieve more high-quality backlinks if you were to partner with Pack Digital.
We are a highly experienced seo agency, we have experienced seo experts who can help your website rank better in Google. For a no obligation quote why not give us a ring today?