Why do companies write blog posts so often?
Blogging is still super relevant for businesses because it can help improve their organic SEO (if done right). So, by right, we mean following white hat methods, but its more than that, the work has to be useful, high-quality, and written by an expert, so basically put marketing waffle, wont work.
Blogging helps improve your business’s SEO by making your website more visible to search engines, so for example, if you sell car parts, and your writing articles such as how to fix electric window problems, mentioning the car parts you need, well that makes your website more relevant for car parts.
When you blog, you create new marketing content that can be indexed by search engines, well to be more exact its called Googlebot, and this is what Google uses to crawl and index the web.
This means that your website could come up higher in search results if you make sure the organic SEO is very high-quality, as rubbish seo, and so many agencies still offer this type of seo, well that won’t work, so make sure all work is white hat.
Thought Leadership
Blogging / content marketing can help build your brand and establish you as a thought leader in your industry. So lets return to our example of retailing car parts, if you are publishing really useful tips on how to repair your car, well, this will help you standout as not just a company that sells thousands of car parts, as there’s loads of these, instead you become a place to get advice, tips, helpful knowledge, and someones going to find useful when repairing their car, so not only might you sell more car parts as a result, your also improving your brand, as a place that truly wants to help its customers, by offering advice on fixing cars.
By sharing your insights and expertise on your blog, you can show potential clients that you know what you’re talking about. This can help increase trust and confidence in your business.
Lead Generation and sales
Blogging can also be a powerful lead generation tool, for example, if your explaining what makes your kitchens so good, that the hinges are superior, that you offer a guarantee and that you use recycled wood, when constructing your kitchens, well your explaining the benefits, and also as a result may sell more items.
Therefore by offering helpful and informative content on your blog, you can attract potential customers to your website. Once they’re there, you can then use calls-to-action to encourage them to take the next step with your business, such as book a home visit, for a quote.
Blogging is still a relevant and important part of doing business online.
If you’re not already blogging, now is the time to start. It can help you improve your organic SEO, build thought leadership, and generate leads for your business.
What is Content Marketing?- Why do so many companies in Bristol, spend so long writing blog posts…
If you’re not using content marketing to promote your business in Bristol, then you’re missing out on a huge opportunity. Content marketing can help you attract new customers, if its white hat work.
It’s an essential part of any successful marketing strategy.
So, what exactly is content marketing?
Well content marketing (written blog posts) is the creation and distribution of valuable, relevant, and consistent content to attract a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing isn’t just about creating blog posts or sending out automated e-mails to try and get past customers to read what you’ve written. It’s about creating engaging, informative, and targeted content that will resonate with your audience. When done correctly, it can be an extremely effective way to grow your business.
There are a few key reasons why content marketing is so important, and why so many companies in the South West of England, hire seo companies, such as ours, to write so many blog posts.
1. It can help your business to attract new customers. (organic visitors)
Content marketing can be used to attract new customers and grow your business. By creating engaging and informative content, you can reach a larger audience and build relationships with potential customers. This can eventually lead to more sales and conversions.
2. It helps you build relationships with your existing customers.
Your existing customers are essential to your business success. Content marketing / blog posts can help you build stronger relationships with them by providing valuable and targeted content. When they see that you’re providing them with quality information, they’ll be more likely to stick around and do business with you in the future.
So for example, lets return to our cars parts example, if you have sold, say wiper blades in the past, then you may wish to send out an e-mail, explaining the fuel additives you sell, the car cleaning products, and also, scratch removers, this may help you to remind your customers, you sell a lot of different items, and to return to you for another sale.
3. It helps you stand out from your competitors.
If you’re business here in Bristol is not using content marketing, that’s writing blog posts, your competitors probably are. That means they have a leg up on you in the battle for customers and also they may well be steadily improving their organic and local seo.
By creating high-quality content marketing, you may start to improve your organic seo.
4. It’s an effective way to promote your products or services.
Content marketing can be used to promote your products or your services in a subtle and effective way. By providing valuable information to your audience, you can show them that you’re an expert in your field and that they can trust you to provide quality products or services. This can eventually lead to more sales and conversions.
5. It’s a cost-effective way to market your business.
Content marketing is one of the most cost-effective ways to market your business. It doesn’t require a large marketing budget, you can even do it yourself, and it can be done relatively easily. Yet you should always understand white hat seo and marketing first.
The SEO’s Guide to Content Marketing
Without quality content marketing, it will be very difficult to rank high in search engine results pages (SERPs).
Fortunately, content marketing is not as difficult as it may seem at first. By following a few simple tips, you can produce high-quality content that will help you improve your seo.
Here are some tips for creating great content marketing
1. Write for your audience first and foremost. It’s important to remember that the goal of your content marketing is to attract and engage potential customers or clients, not to please search engines. Write content that is interesting and useful to your target audience, and the search engine optimisation will follow.
2. Make sure your content marketing is well-researched. In order to improve your seo, your content must be relevant and accurate.
Spend time researching your topic before you start writing, and make sure all of your facts are correct.
3. Structure your content properly. The way you structure your content can also affect your SEO efforts. Breaking your content up into smaller paragraphs and sections makes it easier to read and more likely to be shared by readers.
4. Promote your content. Once you’ve created great content marketing, don’t just sit back and wait for people to find it. Share it on social media, like on Facebook, link to it from other pages on your website, and do whatever else you can to get the word out.
By following these tips, you can create high-quality content marketing that may help you attract more visitors to your website.