Why has my business dropped in terms of where it ranks on Google?
Introduction
Okay, so lets be fair, this is not something you hear a lot of marketing agencies talk about, that’s why a business may have dropped on Google.
It not therefore the status-quo to mention why a business may have dropped, as in reality, all most agencies talk about is how their going to get a business to the top of the SERP’s, that simply means the search engine results pages, for those that do not know about organic seo.
But, here at this agency, in the great city of Bristol, we like to do things differently, we like to say, in reality businesses do drop from time to time in Google’s SERP’s, thats not something a digital marketing agency we think should shy away from talking about, as no matter how good the seo consultant is, sometimes, a business will drop slightly for some keywords.
Now, we are not talking about businesses dropping down the ranks because they have implemented rubbish quality seo, this does happen, of course it does, and to be frank, businesses that implement rubbish seo, deserve to drop down the ranks,
No, in this article, we are going to talk about some of the other reasons for why a business can sometimes drop down the ranks, that’s to say, even when they’ve implemented good quality seo, thats white hat, which also follows Google’s Webmaster Guidelines.
So, what are some of the reasons for why a company can drop down Google’s ranks, even if it has followed Google’s Webmaster Guidelines?
Well, here’s some of the reasons
The competition has intensified in Bristol
So, lets say you have run a business here in The South West for a very long time, you know who your main competitors are, and you’ve managed to beat them on Google, thats because, you’ve gone to a really ace seo company, and they’ve worked their magic and got you right to the top of Google-good job-right?
Time for a slice of cake, a sit down, and nice cup of tea, as that’s it, right? Job done, you don’t need to do anymore work, your at the top of Google, right? Well no, not really and we shall explain why.
Here’s what we see happening a lot, there will be several companies at the top of Google, that might get a bit complacent with their seo, or stop paying for organic seo all together.
What happens then?
Well, a new company might pay a Bristol digital marketing agency, like us, here in Bristol, to take the top spot, and because the other competitors have got a bit relaxed about their seo, we can overtake them easier.
So, why do some businesses move down the ranks? Well, sometimes its because their seo companies have got a bit relaxed, and sometimes underestimated the competition thats aiming to get to the top.
So with hard work, a lot of coffee, and skill, we are often able to take the top spot on Google, even if we are up against established competition.