Why is content marketing so important to an SEO strategy?
Introduction
Content marketing is crucial to most seo campaigns, without it, it would be incredibly difficult to optimise any website.
However, as with most forms of seo, there is right way to optimise a website, which is called white hat seo, and there’s a wrong way.
This article concentrates on how content marketing can be beneficial to businesses based in Bristol, as well as Bath within the South West of England.
Why is content marketing so important to seo?
Relevance
It’s important to make sure that your website is relevant, and a good way to achieve this is to invest in quality content marketing.
For example, if you were to run a solicitors practice, then to rank well in Google you would have to add information that your clients frequently ask to your blog section. You also need to invest in quality content marketing that will help your businesses seo.
This may seem like your giving information away for free, however by giving this information away for free the website can benefit by obtaining higher rankings.
Helps to target keywords
If content marketing is carried out in a white hat way, by a respected seo agency like Pack Digital, then content marketing can be used to target keywords.
Keywords are words which are valuable to your business, so for example, if you were to run a dental practice, then the dental practice would want to rank for “dentists + an area”. Content marketing can help the dental practice achieve this.
All content marketing should be white hat:
Keeps a website fresh
It’s important to keep a website fresh, this means regularly adding quality content marketing. If a business does not add regular work, then the website could slip backdown the rankings.
Can enhance time on site figures
Most respected digital marketing agencies now focus great emphasis on bounce rates, and time on site figures.
It’s generally thought that the longer a visitor spends on your website, the better this is for seo.
Can help to reduce a websites bounce rate
A website with a high bounce rate, can mean that overtime the website could see its rankings reduce.
Can be used for local seo as well
Content marketing can also be used to help a business’s local seo as well.
How can your Bristol SEO services help our business?
We can help businesses based in Bristol, and Bath to achieve higher website rankings both organically and locally.
Are your services white hat?
Our seo services are completely white hat, we only ever use the best methods, and we offer these at an affordable price point.
How much does Bristol seo cost?
We offer our fixed price packages starting from £220.00 a month.