Why is my businesses Google Analytics account so useful?
Introduction
Many businesses have a Google Analytics account, but some simply do not use it. This is not a good idea because your Google Analytics account can present some really valuable information, which can help to steer your seo strategy.
Why is my websites Google Analytics account so useful?
You may well be using your Google Analytics account yourself, if not it’s a safe bet to say that your seo agency probably is.
That’s because the data is reliable and is really useful, here are just some of the ways that Pack Digital uses Google Analytics:
Why should I monitor bounce rates?
Bounce rates are so important to monitor, for example imagine a store, if your customers walk in, and then walk straight out, you as the business owner would want to know what you are doing wrong.
Well this is the same for your website, if your website has a super high bounce rate, it means your website is receiving visitors, however these visitors are then leaving the site after a very short space of time.
You should work with your local seo agency to work out why your website has a high bounce rate, and look to every month reduce the bounce rate.
Why should I monitor which pages / posts are receiving the most traffic?
There may well be a page, or a blog post on your website which is receiving the most visitors by far.
For example, as we are a Bristol seo company, one of our most popular pages might be business owners in Bristol looking at our pricing page.
Therefore this information is very valuable to us, that’s because we may then add a contact form to the pricing page, so that more visitors may choose to send us a message about our seo services.
Why are time on site figures really important?
Time on site figures are really important, simply because the longer a visitor stays on your website, the more they are likely to be interested in it.
For example, imagine you run a shoe shop within Bath England, and you launch a website, and your website has a time on site figure of an average of 5 minutes. Yet another website only keep their visitors on average for 1 minute, and the website has a higher bounce rate, Google is likely to deem your website as a better match for that query, and over time may increase your websites rankings.
How can Pack Digital help my business within Bristol?
We are a Bristol SEO company, we offer quality white hat seo services. Our prices start from £220.00 per month.
For an seo quote, why not get in contact?