Why search engine optimisation is a marathon and not a sprint

 

My new websites looking at improving their search engine optimisation sometimes need to cool their heels, as it’s a marathon, not a sprint.

Old pages tend to do better – it’s like your grandad at the pub, lots of stories and everyone listens. So, this is why when you contact some digital marketing agencies, they don’t work with companies, that have brand new websites, simply because, new businesses, with new websites are much harder to optimise their say business which has had the website for the last say seven years.

 

 

Google’s got three steps to rank:

Discovery, Crawling, and Indexing.

Just like how you discover a good local pub, crawl into it, and index the number of pints you’ve had! Well Google does the same, it crawls your website, and if the content marketing, and to the other ranking factors, such as backlinks are good quality then you can climb to the top of Google.

SEO isn’t a quick cheeky Nando’s; it’s a fine Sunday roast. Takes time, but well worth it.

So why does it take longer to improve the search engine optimisation for a brand-new company with a brand-new website?
When you design a brand-new website, you’re itching to see it soar the charts, and starts to bring in massive amounts of business ain’t ya? But here’s the snag, my friend. It ain’t about rushing; it’s like waiting for a good brew. In the organic SEO game, patience is more than just virtue; it’s blinking essential.

 

 

How fast can a new website catch the limelight?

That’s like asking how quick the queue is at your chippy on a Friday. It does depend! Yet let us explain why that is so, let’s say that your launching a brand-new website, well it might be up against competitors, direct competitors, the might have been improving their search engine optimisation, for donkeys years.

So, when your digital marketing agency start work, the initial work they do, is likely to be a drop in the ocean, when compared to how much work is actually needed to overtake your competitors. So this is why search engine optimisation is a marathon and most definitely not a sprint.

 

 

Let’s get down to brass tacks. How does a page even get on Google’s first page?

 

 

Discovery, Crawling, and Indexing:

Sounds like a strange dance routine doesn’t it? but it’s how Google works out how good your businesses search engine optimisation is. Google’s always on the lookout, sniffing out new websites and checking out if you’ve added any new work to the businesses which it has already indexed. Once spotted, Googlebot has a wander around your company website on a regular basis, some websites are crawled every single day. If it likes what it sees, you’re indexed and ready to rock and roll.

 

Quick Fixes? Not Quite, Sunshine!

SEO ain’t no magic trick. Any agency saying that they can click their fingers, and get you to the top of Google in the blink of an eye, are most certainly telling porky pies.

Search engine optimisation takes a huge amount of time before the client can start to see any meaningful results, at a minimum, we would say it takes at least six months for most businesses to start reaping the rewards from our hard work.

So do Aim for the long haul. And remember, stay away from low quality methods of search engine optimisation such as: keyword stuffing, copying content, or those shady link farms.

For the love of tea, if you want to climb the ranks:

Make sure Google can crawl your website, so your web designers may have accidentally left the no indexed have, left on make sure that this is removed.

 

• Craft content marketing that’s richer than your nan’s pudding.
• Build quality links.
• And be active on social media, such as Facebook, to promote your products or services

 

 

Is chucking a load of money on advertising going to help me rank better?

Let’s cut to the chase: Simply throwing huge amounts of money at a marketing agency most certainly isn’t going to be the magic potion to shoot you up in organic rankings. That’s because sometimes there is a limit on how much an agency can actually do, for example it is better to have quality work, and to stagger this work over a large timeframe, to see the best results.
It’s actually possible to overdo your businesses search engine optimisation, just like you can over bake a cake, to the point where it’s not edible.

 

 

Quick-Fire FAQ Section (because who doesn’t love a good ol’ FAQ?)

 

 

What’s the fastest way to rank?

There’s no magic tricks which can bring a business onto the first page in a short amount of time, therefore it doesn’t even matter if you were to turn up in your marketing agency with millions of pounds to spend, sometimes it’s not about the money, it all boils down to the quality of the work, and is making sure every part of the work is really good quality. It’s a mix of good content marketing, SEO savvy, and a bit of elbow grease.

 

How crucial is content marketing in SEO?

As crucial as a good cuppa in the morning. Without it, you’re just not starting off right.

 

Is technical SEO really that important?

Is fish and chips a British classic? Absolutely, yes!

 

Do I need an SEO expert?

Can you fix your plumbing with sticky tape? Some things are best left to the pros.

 

Can I just focus on keywords?

And miss out on the bigger picture? That’d be like going to the pub and only ordering a glass of water. Doable, but why?

 

In Conclusion…

Getting a site to rank is like nurturing a plant, you’ve actually got to care about it, keep an eye on it to make sure it’s growing right but not overwater because you’ll end up killing it. You’ve got to give it time, the right nutrients (or in this case, SEO practices), and a lot of care. You can’t rush it. Just like you can’t rush a perfect brew. But with patience, persistence, and with time (you’ll see growth. After all, in the wise words of Winston Churchill, “Success is not final; failure is not fatal: It is the courage to continue that counts.” So keep calm, carry on, and SEO your heart out.

Meta Title: Climbing the SEO Ladder
Meta Description: Dive into the world of organic SEO with a sprinkle of British humour. Learn how to rank, why content marketing is your best mate, and why tossing money at ads won’t magically fix everything. Cheers!