Why should my Bristol SEO company be monitoring my websites bounce rates?
Introduction
You may have heard your seo agency mention visitor numbers to your website quite a lot, but often most agencies don’t discuss bounce rates all that often.
However, bounce rates are important, they inform the business owner how many visitors have landed on the website and what percentage of these have chosen to leave straight away and not to visit another page on the website.
If the website has a high bounce rate, then this is not good for seo, that’s because it demonstrates to Google that the website has low user engagement. This means that the website may not be answering the visitors query as well as some of the competition for example.
What are bounce rates?
A bounce rate is when someone lands on your website, but then decides to leave straight away.
Many seo agencies, including ours believe that a high bounce rate can mean that the website is not optimised correctly. Meaning that its not best answering the users question, or what they are looking for.
Why are they important to seo?
A sustained high bounce rate may well start to affect ranking positions.
If my website has a super high bounce rate what does this mean?
It means that the website may be optimised for certain keywords, however when the visitor lands on the website, they may struggle to find what they want quickly.
For example they may land on an article describing the latest fashion shoes, however they may not be able to find that style of shoe on the website.
Sometimes some seo quick fixes, such as adding an internal link to the correct shoes, is all that is needed to start lowering that pages bounce rate.
How can an seo agency help?
Digital marketing agencies like Pack Digital can help to reduce a websites bounce rate. We can carry out an audit, and work out possible issues that may well be causing a high bounce rate.
How much does Pack Digital charge for Bristol SEO services?
Our prices start from just £220.00 per month for businesses that are located within Bristol, and Bath.
We also have more expensive packages which increase in value up to £3000.00 per month for more competitive business sectors.
Why not call Pack Digital today?
Pack Digital can offer affordable white hat seo, for a no obligation quote, why not give us a call?