SEO News

Introduction

You may hear most Bristol seo companies regularly writing about the more important ranking signals, such as high quality backlinks, and also RankBrain.

However what some Bristol agencies neglect to talk about sometimes is the less important ranking signals, such as title tags.

Title tags may well be less important than backlinks, and RankBrain, but they are still important, and if used correctly they can give you the edge over some of your competitors in Bath, England, or Bristol and we will explain how.

What are title tags?

Title tags are exactly how they are described they are titles, that are marked up on your website so the search engines know they are titles.

This means Googlebot will know they are titles, and this can help Google’s algorithm to work out what that page or blog post in about.

Why are they so important to seo?

Most Bristol digital marketing agencies will recommend that companies regularly add well written, quality content marketing, that must be relevant to your company, and to add this on a regular basis to the companies blog.

However masses of text, for example articles that are 1000+ words long can mean that some search engines may sometimes struggle to workout what the blog post in about.

This is where title tags help, they can work alongside other onsite seo, such as alt tags, and meta descriptions to help the search engines work out what that blog post is about.

What’s good about the more sophisticated search engines like Google, is that they know how words are related.

So, for example, if you are writing a review on a sports car, they will know how various car related words all contribute to what the article is about.

So for example, if you were mentioning how a car handled, the power of it’s petrol powered engine, then Google would be able to work out that your writing about a car, because a lot of the words relate to a car.

Why must all work always be white hat?

There’s only one form of online marketing that your business should invest in, and that’s white hat seo, anything less that you risk your website being hit by a penalty.

Why must title tags be written naturally?

Well known seo agencies, like Pack Digital will always recommend that title tags are written naturally.

For instance, take our business model, it wouldn’t be wise to cram too many title tags with the words “SEO Bristol” as this is likely to flag up a Google penalty or other search engine penalty.

Instead it’s far better to write about seo topics that would interest businesses within Bristol.

What is Google’s Panda update?

The Google Panda updates, penalise websites with low quality seo, so for example if you were to mention a keyword too many times, or you were to keyword stuff all the title tags, then this is likely to mean your website could be hit by a Google Penalty.

Where can I find a quality Bristol seo company?

Pack Digital offer high quality seo, our SEO prices within Bristol are also very reasonable, our seo packages start from £220.00 per month.

Introduction

When a business owner has their first seo meeting, that person may hear a lot of terms they are not familiar with.

One of these terms might be onsite search engine optimisation, which is a term that encompasses a lot of what a digital marketing agency does.

This means seo is split mainly into two main areas, that’s onsite and offsite digital marketing. Within this article we are going to focus on what onsite search engine optimisation actually means, and how it can help your business within Bristol and Bath:  

What does onsite seo mean?

The following areas fall into the category of being onsite seo:

Meta titles

Meta titles are an important ranking signal, they help the search engine optimisation consultant to sum up what the page is about within a title.

This title then can appears in the SERP’s and can help somebody to work out if that website offers the information or the products that they are looking for.

For example, a meta title for this website may appear as so:

Pack Digital | Quality SEO services offered to Bath & Bristol | White hat seo

Meta descriptions

The meta description will come after the meta title, this is also important because it allows the website designer or seo consultant to describe a few lines of text which will inform people of what information or products that page is offering.

A misleading meta description could also lead to a website having a higher bounce rate, so it’s important to get the meta description right.

Alt text

Alt text is the text that’s used to describe a picture. So for example on the about us page of your website, you may have a picture of your companies staff members, you may wish to add the companies name, plus the word staff or team for example to the alt text.

Title tags

Title tags are really important, it is likely that on your website you will have loads of blog posts, and also a lot of information on the main pages of your website.

To help bring some structure to this work, also so Googlebot can get clues about what that page is about, you should add title tags.

Blog posts / content marketing

Regularly adding content marketing and blog posts to your website is important, it can help make a website relevant for certain keywords. However, all keyword optimisation should be white hat.

Fast websites

All websites should load quickly, if a website doesn’t load quickly then it may be moved down the rankings.

Internal backlinks

Internal links on a website can connect pages, it also allows for an opportunity to write anchor text which can help with the companies online marketing- if it is carried out in a white hat way.

How Pack Digital can help your business:

We can offer white hat seo services to companies based within Bristol, as well as Bath.

Where can I find a Bristol SEO company?

We offer white hat seo services to Bristol, prices start from £220.00 a month.

Where can I find a quality agency within Bath?

We offer our seo services to Bath, our seo packages start from £220.00 a month and increase up to the value of £3000.00 per month.

Introduction

Many businesses which are based within the South West of England, such as Bath and Bristol will be investing in SEO services each and every month.

However, some agencies do not concentrate on improving their websites conversion rate as part of the seo process. This means a website can have brilliant seo carried out each month, the site could be bringing in a ton of potential customers, however if the site quickly loses these potential customers then it could be time for CRO.

For example, if an Seo consultant spots that a website has a super high bounce rate, low time on site figures, and also the sites visitors do not tend to click and visit any other pages than the one they land on, then there could be problems with the site.

Perhaps there’s a navigation issue, so that users can’t find what they are looking for easily and quickly, or perhaps the website at certain times is very slow to load, this means that visitors simply will bounce off the site and visit a competitors website instead. 

What exactly does Conversion Rate Optimisation (CRO) mean?

Conversion rate optimisation is the process of working out why so many people are leaving a site without converting, i.e purchasing something.

Sometimes this is due to the shopping cart experience, perhaps there’s a coding glitch, or sometimes the shopping cart process could be too long, or possibly the website is asking for information that the customers do not deem as necessary in order to purchase an item, for example asking for more than one phone number.

Why should I be concerned if my website has a super high bounce rate?

A high bounce rate means that people are landing on your website, but quickly leaving. This poses a problem for two good reasons, one the website could be losing a lot of customers, two the search engines, like Google will notice that the site has a high bounce rate.

This high bounce rate may result in the website having its rankings reduced, or it could mean that for some keywords the site drops completely.

Why is it a good idea to get an SEO consultant’s input when my websites being designed?

Some website designers just set a website up so that it looks good, i.e having a site that has an introduction video as the homepage instead of written text.

What does it mean when my seo agency states they want to make my site “sticky”

A sticky website is a website that visitors spend a lot of time on, for example somebody may be looking to buy some new shoes, if they spend a long time browsing your selection of shoes, then this is a good signal to Google that your website is a good place to look for shoes.

A website that has a high bounce rate sends the opposite signal, it could be a good indication that the site is not that relevant for the keyword it is currently ranked for.

Why should we choose your Bristol agency?

Pack Digital is a SEO agency based within Bristol. We offer cost effective seo, for example for small businesses based in Bristol, or Bath, we can offer seo packages that start from just £350.00 per month.

Introduction

So many businesses which are based in Bristol, and also Bath may choose to stick to the same seo agency year in year out- but will Brexit change this?

Many believe that there could be an economic downturn directly because of Brexit, which means that many businesses will be forced to securitise their marketing spend more closely.

Many businesses within Bristol will look at their seo agency and question- am I really getting good value for money?

Some may change their digital marketing agencies, and this is where Pack Digital can help, we offer top quality seo, at very affordable prices. 

Is your website ready for Brexit?

It’s so important that your website is strengthened now, this is so the ranking signals can be made stronger, so that when Brexit hits, your website is in a position where it can help your company to generate business.

We the Bristol seo experts at organic and local seo, best of all our packages start from just £220.00 per month.

Why it’s so important your businesses ranking signals are strengthened?

More businesses than ever may feel that because of Brexit they need to work harder than ever to win new customers.

Because of this, many Bristol businesses will be looking for affordable seo solutions, but also for the work to be white hat, so that the company can secure more work or sales.

Why should my business be seeking out a quality SEO agency now?

Real white hat agencies, the type that offers value for money, and which do not overcharge for their services are thin on the ground.

Sure there’s tons of digital marketing businesses, but how many are truly white hat, and how many truly offer good value for money?

Pack Digital can offer a superior service, because we have some of the most experienced seo consultants working for us.

Where can I find a quality white hat Bristol SEO company?

We can offer seo services which range in price, our packages start from £220.00 per month and increase in price to £2000.00 per month.

Where can I find a white hat seo agency within Bath, England?

We offer organic and local seo services to Bath, England. Our prices range from £220.00 per month, and £3000.00 per month.

Why choose Pack Digital?

We have seo consultants with 10+ years experience in the seo profession, we therefore have highly skilled and highly capable consultants working for us.

Best of all we offer value for money to every single business we serve in Bristol, and Bath.

Introduction

Google’s algorithm is what works out how important your website actually is, it’s also what determines where to place your website in terms of where to rank you site.

Google’s algorithm is what calculates how strong a websites ranking signals are, if a website has strong ranking signals, then its likely to rank highly.

This means everything from backlinks, to alt tags on your website are read by Google, and if the seo is white hat, and stronger than your competitors, then your Bristol businesses will move up the ranks.

What is Google’s algorithm?

Google’s algorithm is simply a mathematical formula, over the years it has got more complex, and it has also had updates so it can help to fight spam.

Google’s updates, such as Google’s Penguin and Panda updates fight spam, this means that the algorithm is only looking to reward websites that carry out white hat seo.

What is Googlebot?

Googlebot is what crawls and indexes your website, so for instance if your Bristol business was to add a new blog post, it is Googlebot that notices your hard work, and it is then Google’s algorithm that works out whether your website should move up or down the rankings.

How can my business strengthen it’s ranking signals?

The best way to get stronger ranking signals, is to partner with a Bristol seo agency. An agency will have the most up to date knowledge of the latest white hat methods.

How much Bristol SEO cost?

We offer affordable seo, our Bristol seo prices start from just £250.00 per month.

What is white hat seo?

White hat seo is the best form of marketing to invest in, it means that the agency will only use the best methods, which are methods that Google approves of.

Introduction

There are now so many Bristol seo agencies, some may say the market is somewhat saturated.

However this is good for the companies looking for seo services, but also confusing at the same time.

Confusing because nearly all seo agencies charge different prices, and for different amounts of work, so comparing quotes is difficult.

However to help you we thought we would explain what we believe is some of the most important factors when choosing a new agency.

Must be white hat

It’s an absolute must that the agency you choose in Bath, or Bristol, offers your business white hat work.

If the agency doesn’t offer white hat work, then you most definitely shouldn’t use that company, as if white hat work isn’t implemented, then your website could incur a penalty.

Do you require an agency that’s local?

Most companies would prefer an agency that’s located only a short drive away from them, this allows meetings to often be scheduled at short notice.

Ask for a breakdown of the quote

Often seo quotes can vary quite wildly, and this can mean varying between £500.00 and several thousand.

However it’s important to ask for a breakdown of the quote. What some agencies do is try and detail a load of nonsense tasks, that are quite simply seo jargon.

However, you should look for high quality content marketing and high quality link building as these are the essential pillars of any seo campaign.

Why not ask for a day rate?

You may wish to ask for a day rate, this will allow you to compare agencies a bit easier. Some agencies charge as little as £100.00 per day, while some others may want £700.00 per day.

Ask for assurances that the methods used are not automated

All companies should look to obtain assurances that they are not paying for seo work which is all automated.

For example, automated link building is a waste of time, and can mean that a website incurs a penalty.

How Pack Digital can help your business in Bristol or Bath, England:

We can offer quality seo, this can be offered from £220.00 per month. For a no obligation quote in Bristol or Bath, why not give us a ring?

Introduction

Most businesses are now aware that they should update their businesses blog section on a regular basis.

But what are the benefits? Why should a company spend hours writing blog posts?

The main reason most businesses write content marketing for their company’s blog section, is to help their websites SEO.

However, there is a right way to write content marketing, and there is a wrong way. Get it right, and your business may receive better rankings, get in wrong and your business could incur a Google penalty.

What should my business be writing about within our company blog?

The content marketing work must be relevant to your business, for example if you run a dental practice within Bristol, then the content marketing work should be relevant to dentistry.

Some Bristol seo agencies get their clients content marketing work totally wrong, that’s because they fail to understand the business, and what it offers.

For example, an seo agency may optimise for just “Bristol Dentists”, however it’s more than likely that what is also needed, is for the agency to promote the businesses other dental services as well, such as veneers, braces and teeth whitening services for example.

Why must the content marketing work also be relevant to the business?

If the content marketing work strays too much off topic on a regular basis, then you may confuse Google’s algorithms with what the business is actually about.

For example, lets return back to our dental practice example, if your company blog section is always talking about celebrities getting their teeth done, then Google may believe your website is more about celebrity news, than it is about offering detailed dental advice. 

So, the content marketing work must be relevant to your business.

Why is duplication such a problem?

Duplicated content marketing could trigger a Google penalty.

How much does your seo services cost?

We offer Seo services that start from £220.00 per month in Bath.

Why are you the seo agency to choose in Bath?

We offer Bath cost effective, white hat seo services.

Why do so many businesses use your agency within Bristol?

We work with many businesses within Bristol, we can offer quality white hat seo work, offered at the right price.

Introduction

Many small businesses within Bath, and Bristol, recognise the importance of seo. However, when most businesses shop around for quotes, often the quotes can vary massively.

This means that most businesses are confused as to what they should be paying for seo services and which agency to choose.

This article will help you to decide on factors that you may wish to consider when picking your next seo agency.

How much should a small business pay for seo services?

Competitiveness

The cost of seo services comes down to how competitive your business sector is. For example, it’s much easier to optimise a website that is within a low competitive industry, such as window cleaning for example, than it would be optimise a website for say a solicitors practice in the middle of Bristol.

So price often comes down to how competitive your industry sector is, and that’s because the companies operating in these competitive business sectors normally have invested money into seo.

Strength of the ranking signals

All websites are ranked based on how strong their ranking signals are, this means that if your website has weak ranking signals, then normally a lot of work needs to be carried out so that you can start to beat your competitors ranking positions.

Must be white hat

All work must be white hat, if a company within Bristol or Bath, or anywhere else for that matter, was to choose to not invest in white hat seo, then the website will risk having a Google penalty imposed upon it.

Area

Seo prices often fluctuate depending on where the agency and the business are based. For example most seo services within London are normally much more expensive that seo services within Bristol for example.

The experience of the consultant

Some seo agencies charge different rates depending on which seo consultant you choose. This is kind of like the model that most solicitor’s practices use, where by the company charges more if you choose to appoint a more experienced person.

Are you just paying for the name?

Your business must ensure that it isn’t paying over the odds to just to use an seo agency that is charging inflated rates.

Some seo agencies charge a lot because they are at the point where they do not want to take on any more new clients, this means that a company choosing such an agency may well be paying more just to go with a brand or an seo agency that they recognise.

Must be affordable

You must choose an seo company that offers prices which are affordable, that’s because seo needs to be invested in over a long period of time, so there’s no point in selecting an agency just for a few months.

How Pack Digital can help:

We offer our organic seo services within the following locations:

Bristol

Bath

Prices range from £220.00 a month, up to £3000.00 a month, for an exact quote why not get in touch.

Introduction

When a new business is launched within Bristol, this is normally followed by a brand new swanky website.

However, what some business owners do not realise when setting up a new website, is that Google is thought to use something called “Google’s Sandbox” period. This is thought to slowdown how long it takes to optimise a new website.

Also, many agencies, including Pack Digital believe it is Google’s Sandbox period that stops a website from ranking for key terms for a set period of time.

This means even if a businesses owner spent considerable sums on a optimising a new website, sometimes it will not go anywhere, in terms of ranking well, until Google has released the site from Google’s Sandbox period.

How long does the Sandbox period last?

It is widely thought that the Sandbox period lasts different lengths of time, depending on what industry the business operates within.

For example, it may take longer to optimise a website for a Bristol dentist, than it would a website for a local estate agent.

Why does it take longer to optimise a new website?

It’s not just down to Google’s Sandbox period neither, that’s because if you have a new website designed, you will have basically no seo in place to start.

Sure, there may well  be basic onsite seo taken care of, but the really important stuff like backlinks and content marketing is likely to be minimal or non-existent.

This means that there will be a lot of catching up to do in order to get onto the first page of Google.

Does it cost more to optimise a new website?

Digital marketing agencies, like Pack Digital will need to spend more time optimising a new website, this normally means adding meta descriptions, alt tags, title tags, content marketing and building links.

Depending on the size of the website, will dictate how much seo actually costs. For example a Bristol business who is launching a new e-commerce website, will most likely have hundreds of pages on the website retailing goods, this means that more time will need to be taken on the onsite seo.

For a relatively basic website, the cost of setting up seo for a basic website will be much lower.

Why should I partner with a Bristol SEO agency?

Pack Digital is a seo agency that specialises in organic seo, and local seo, we offer some of the best seo prices you will find in Bristol.

Introduction

There will be a lot of businesses which are based within Bath, as well as Bristol that will want to know how they can optimise their websites so that they appear higher within Google.

We are the experts at local seo, so we thought we would share three of the main ways in which we help clients achieve better rankings locally.

It’s worth remembering that whether you choose an agency to implement your seo, or you carry out your seo in-house, you must always use white hat methods.

Here are our top tips for optimising a local businesses website:

1. Build local backlinks

Backlinks are still considered by many digital marketing agencies to be the most important ranking signal.

You should look to build backlinks from high quality websites, which are also relevant to your business.

You should build backlinks using white hat methods.

2. Write high-quality content marketing and add frequently

Your business should add good quality content marketing to your website on a regular basis, your content marketing must satisfy the following criteria:

• White hat
• Unique
• Relevant to your business
• Be at least 400 words
• Should have onsite seo elements, such as meta titles, meta descriptions ect
• Should be high in quality
• Should be added to your website on a regular basis
• Must be useful to your customers, not written just for SEO benefit

3. Build business citations

Your business should build quality business citations. Business citations are sometimes referred to as NAP information, which stands for Name, Address and Phone number for your business.

Your business citations must be made so that they exactly replicate what is listed on your website.

If the business citations do not match, then your business may well be generating conflicting business citations, which can damage your businesses SEO.

You can always appoint an SEO agency

Pack Digital offers quality seo services to Bath, England and also to Bristol.

Our seo services vary in price, the price depends on how strong your competitors websites are. Prices vary between £220.00 a month, and £3000.00 a month.

How we can help

Pack Digital specialise in organic search engine optimisation services, and local seo.

We offer our seo services to Bath

We offer our SEO services to Bristol

To receive a no obligation quote, why not give our agency a call, or e-mail us today.

Introduction

A homepage is arguably the most important page of any website. It’s crucial therefore that your chosen Bristol Seo agency or seo company within Bath, gets the optimisation spot on.

We believe that optimising a homepage correctly can help improve a websites rankings, it can also help to reduce the websites bounce rates, whilst also assist in converting visitors to a website into customers.

We asked our Seo experts for what they consider to be the most important factors when optimising a homepage.

What is a homepage?

A homepage is the main page of any website, it’s where the main navigation is located, so a visitor can quickly be transported to products or services that they want to find.

It’s crucial to get the homepage right from an seo perspective, as if the homepage is not properly configured then it may not rank well for any relevant keywords. 

Why is crucial to have a website that loads quickly?

A website must load quickly, if it doesn’t then it’s probably not going to rank very well. Plus, if a website doesn’t load quickly it’s much more likely to frustrate customers, which will lead to a high bounce rate, which will most likely mean the websites rankings will drop.

Why must all the onsite seo be spot on?

Onsite seo must be spot on if the website is to rank well for relevant terms. For example, the homepages meta title, meta description, alt tags, customisable url extension, main navigation, keyword placement must all be spot if the website is to rank well. Plus, all of this work must be white hat.

Why do some sliders slow a website right down?

A lot of websites, when they arrive at a Bristol or Bath seo agency may arrive straight from a website designer’s office.

And sometimes some website designers don’t care, or haven’t got a clue about seo, so they just focus on what the website looks like. So, in essence it may look great, and have the wow-factor, but in terms of seo the website may well be rubbish.

This is why it’s always a good to get a Bristol seo consultant or agency to work with a website designer, while the website is being designed.

However, it’s also important that if changes need to be made at a later date, that these are implemented as you don’t want your site to be at a disadvantage before seo work even starts.

Why a homepages navigation must be good

A website must have navigation that is easy to use and logical. We find at our Bristol seo company that some websites have a high bounce rate because the navigation is difficult to use on some websites, which can frustrate a user.

Why must a homepage and the entire website be optimised for mobile devices?

It’s crucially important that a website is optimised for mobile devices, if not the business could be potentially missing out on business, also the websites bounce rate is likely to be very high.

Where can I find an seo agency that offers its services to Bath?

We offer our seo services to Bath, in the South West of England, for a quote for your Bath seo project why not give us a call?

Where can I find a Bristol seo agency?

Pack Digital also offers their search engine optimisation services to Bristol as well. We offer both organic and local seo services, all services are offered at a low price, with monthly prices starting from £220.00 per month.

How Pack Digital can help:

Pack Digital are Bristol seo experts, we can offer affordable online marketing, for any sized business in the South West of England.

Introduction

White hat seo the type of seo that all businesses should invest in, investing in any other form of online marketing could mean that a website may incur a penalty.

Google’s algorithm is very good at detecting spam, there have been many updates that have been made to the algorithm in recent years such as the Google Panda and Penguin updates.

This means that it is now more important than ever to find an agency that offers white hat work, and optimises websites in the correct way.

What does white hat seo mean?

Whether your business is based within Bath, or your business is located within Bristol, it’s important that you only invest in white hat search engine optimisation.

This form of online marketing means that the agency should provide methods of seo which the search engines will approve of.

However it’s also worth being aware that so many companies state they are white hat, when in matter of fact they are not. This is why it’s important to pick your next agency carefully.

How can your agency help?

We can help your business with it organic, or its local search engine optimisation needs, best of all is that all of our services are offered at a sensible cost.  

How much does seo cost?

We offer our services by way of a fixed monthly cost, we work with some businesses that require seo per month to value of £220.00, however some others need more intensive seo, so we also implement work which is to the value of £3000.00 per month for some businesses.

How long should a business invest in seo for?

Search engine optimisation is a continuous process, that’s to say if a business was to stop investing then it is possible that the website may move down the rankings.

Therefore to maintain or improve ranking positions, often the business will need to pay an agency to continually help strengthen the businesses ranking signals. 

How does the seo process start?

The process starts by contacting our agency, and stating which keywords you would like your business to rank higher for. Then after this, we can carry out an audit of your closet competitors within Bath, England.

We will check your competitors backlinks, as well as their content marketing efforts as well as checking their onsite seo efforts.

For cost effective search engine optimisation services within Bath, you need Pack Digital.

Introduction

There are now so many digital marketing agencies, some which offer seo services as a bolt on service to their web design business, and some which are dedicated online marketing agencies.

However whatever the business model, freelancer, agency or web design business, there is an absolutely essential detail that the business must make sure of before investing in a company’s seo services. 

That detail is that the company offers white hat seo, if not then a website risks incurring an algorithmic or a manual penalty. And we will explain why this is not a risk worth taking for your business.

Cheap seo can be a false economy

So many seo packages are now priced cheaply, but when you consider that seo needs an expert to dedicate time to the websites, what really are these companies offering?

In reality, often such companies that charge very little prices, are often offering very little. This may mean that the agency is using automated methods, such as automated link building, which is not good for seo at all, and most definitely isn’t white hat.

Google penalties

Google penalties have been handed to many websites that have flouted Google’s rulebook, but sometimes these have been incurred because a business has invested in the wrong agency.

This is why its absolutely crucial to choose the right seo agency for your business.

Quality pays

At Pack Digital we believe quality matters, so much so that we engineer quality into every single aspect of our work.

So if your business values quality white hat work, well look no further than Pack Digital.

We are a white hat agency

Pack Digital is a white hat agency, we have highly experienced seo consultants that work for us. To receive a no obligation quote, why not give us a ring?

How much should I pay for seo services within Bath?

Seo services vary massively in price within Bath, but rest assured that Pack Digital will only ever offer you quality work, at a sensible price.

We offer our seo services to Bath, starting from just £220.00 a month, for an exact quote, why not give us a ring.

How much should my business pay for seo services within Bristol?

We also offer our search engine optimisation services to Bristol, our Bristol SEO prices start from £220.00 a month.

All work is white hat and will offer good value for money.

Introduction

There are now so many companies that offer seo services to Bristol, as well as Bath. Some of these companies may offer cheap seo services, but we ask what can really be offered when the services are really cheap?

Often cheap seo is offered at a low price because the agency may well be using automated methods, which can sometimes trigger a penalty.

For example automated link building is likely to trigger a Google Penguin penalty. And penalties can be costly and time consuming to recover from.

Pack Digital are a white hat digital marketing agency, and we will explain that from our experience, more often than not, cheap seo services are a false economy.

Why is cheap seo often a false economy?

Some companies may state that they can offer their online marketing services for rock bottom prices, but in reality how effective can a marketing strategy be if very little time is spent by the agency optimising a website?

A lot of websites were hit by Google’s Penguin and Panda updates, this means that the website may have lost significant amounts of visitors directly because of these penalties.

These penalties may have been imposed because the agency that was appointed to carry out the seo was not using white hat methods. So the company who employed the agency, may have thought at the start they were saving money, but in reality it may have cost the business money.

To see real results your seo agency needs time to implement quality methods

To see real results businesses need to invest in an agency where the company has specialists, that is specialist link builders, and specialist content marketing experts.

If the right agency has been selected in Bath, England, or within Bristol, then this means that they will know the most up to date white hat methods to implement. If the correct methods are implemented, and Google’s algorithm approves, then this is likely to mean the website will see increased rankings.

Why businesses in Bristol need white hat seo

Most businesses within Bristol would always invest in white hat seo if they knew that cheap seo services may risk their website incurring a penalty.

However, the companies that offer low prices rarely state which methods they will be using, so the first time a company may notice something is wrong is when the website stops generating new leads.

You may have sat in an seo meeting and wondered why your agency is talking about your competitors backlinks.

You may also wonder why they are not just focusing your companies backlinks. The simple answer is that most seo agencies will look at their clients competitors, this is so a link audit can be carried out.

Links are seen as the most important ranking factor, that is why so many agencies use this method, and we will explain why it is such an effective method.

Why is my seo agency within Bath, interested in my competitors backlinks?

Backlink audit

Normally a website is ranked at the very top of Google because of the strength of its backlinks.

Google considerers over 200+ ranking factors when deciding on how strong your businesses website actually is. However, backlinks are considered to be one of the most important.

Your agency is likely to download your competitors backlinks, using a backlink checker and see what links they have that look particularly strong.

Then these websites are often listed, and then contacted by your agency.

Outreaching

Outreaching is the process of contacting websites that you would like to earn backlinks from.

Ranking signals

The whole point of outreaching and also carrying out a link audit of the clients competitors, is to improve the websites ranking signals.

This means if a website has the best ranking signals, out of all its competitors then it will rank at the top of Google.

Content marketing

Content marketing is an important way to also build valuable backlinks, that’s because if your digital marketing agency within Bristol, within the South West of England generates really good content marketing, then this is likely to enhance the chances of other websites linking to the website.

How Pack Digital can help your business:

Pack Digital can help your business by offering cost effective search engine optimisation services.

We can offer your business a comprehensive white hat seo solution, this can include building backlinks and content marketing.

Cost vary depending on how competitive your business sector is, however costs vary between £220.00 a month and £3000.00 per month.

We have seo experts that can help any sized business within the South West of England.

Introduction

Backlinks are still one of the most important ranking factors. This means that for a lot of business sectors, to rank at the top of Google, the business needs backlinks.

However, as any good digital marketing agency will state, there are some backlinks which can enhance your websites seo, and others which can damage it.

Here’s why backlinks are so important to local seo:

Backlinks are an important ranking signal

Backlinks are an important ranking signal, and have been for some time, if a website has a high number of good quality backlinks, which are relevant, then normally this business will rank high in Google.

Most agencies whether they are based within Bristol, or Bath will normally spend a lot of time looking for quality backlinks for their clients.

They can help boost certain pages

Some pages on a website are more important to a business than others. For instance imagine a dental practice, the dentists may state to the seo agency for them to concentrate efforts on teeth whitening services.

Therefore the digital marketing agency may focus efforts on link building just to the teeth whitening page on the website.

This can then mean that the teeth whitening page has more links, and because it has more links it is much more likely to rank better within Google, that’s if the links are of good quality.

Must be white hat

All link building efforts must be white hat, when choosing a new agency within Bath, England, or a new seo agency in Bristol do make sure that you are obtaining white hat seo services.

They can help to increase rankings

A lot of good quality backlinks can help to improve a websites rankings, this why most agencies will have a specialist link builder, who’s job it is to build good quality backlinks for their clients. 

Google Penguin

Its worth mentioning that backlinks should be built by somebody or an agency that has an up to date understanding of the latest white hat methods.

If the agency or the person does not understand the latest white hat methods, then this can mean that a website could incur a penalty, such as a Google Penguin penalty.

Link Juice / Link equity

The whole aim for a an agency building good quality backlinks is to try and send more link equity through to a page, this is what can improve a websites rankings.

Why cheap seo is often a false economy?

Cheap seo is often a false economy because some companies may use methods to build backlinks in an automated way.

Automated link building is a low quality method of seo, one which is likely to attract either an algorithmic or a manual penalty.

Low quality backlinks can attract a Google Penguin penalty, and this will damage a websites rankings, or could mean that the website is totally removed from Google.

If you are looking for a high quality Bath seo agency, that offers its services at a sensible price, then why not contact Pack Digital?

Looking for cost effective seo in Bath?

If your business is looking for cost effective seo services then we can help, we have fixed priced packages which range in price from £220.00 through to £3000.00 a month.

We can work with small or large businesses, we currently work with all kinds of businesses from demolition contractors, right through to well known solicitor practices.

How Pack Digital can help:

We have highly experienced white hat marketing consultants that work for our business. We can offer everything from content marketing, through to white hat link building services, for a quote why not give us a ring today?

Introduction

Backlinks are still considered one of the most important ranking signals by most seo agencies. This means that if you want your business’s website to rank at the top of Google within Bath, then you will most likely need a digital marketing agency that can build white hat backlinks for you.

However, there is a correct way to build backlinks, and there is a wrong way, so you must ensure that you choose what is called a “white hat seo agency”. However, some agencies state they are white hat but they may not be, so it’s always worth having your worked second checked by an expert.

Why must all backlinks be built in a white hat way?

Google has made a very sophisticated update that it has made to its core algorithm, this update was named Google Penguin.

Google Penguin updates can detect spam or low quality links, and can then penalise a website for having spam backlinks.

What is outreaching?

Outreaching is the process of contacting high quality and relevant websites that operate in the same business sector as your company, and offering a piece of content marketing in exchange for a do-follow backlink.

However, backlinks that are earned need to be from high quality websites. Pack Digital can offer a link building service to businesses which are based within Bath, England.

How can content marketing help to build links?

If your website has information which people find useful, and you really demonstrate knowledge of your business sector, then people tend to link to this work. These forms of links are called natural backlinks and they are considered by many seo agencies, including ours, to be the best sort of links to earn.

How can social media help?

Social media can be used to amplify content marketing that is on your website, so for example if you publish a brand new blog post, you may want to state this on your social media accounts, like Twitter and Facebook.

This way people who are interested in your business sector can find the information normally through hashtags, or also via following your account.

This then means you may have a loyal following who may choose to link to your business.

We offer SEO Bath services, our packages range in price from £220.00 upwards. We can work with any sized business within Bath England.

Pack Digital offers affordable Bath seo prices, these start from £220.00 but we also have fixed priced packages which increase up to £3000.00 per month, for an exact quote why not give our business a ring?

Can your business offer white hat seo services to Bath, England?

We specialise in organic search engine optimisation services, and also local seo services. We have fixed priced packages which can suit any business within Bath.

Introduction

A lot of companies within Bristol, as well as Bath, may well spot that their competitors are regularly adding blog posts or news articles to their websites.

This may prompt some businesses to add blog posts regularly onto their websites also, in the fear that if they do not, there seo may well be adversely affected.

However, sometimes some businesses, and even SEO agencies may choose to cut corners, that is they may take the work of a competitors, and publish the written work onto their own blog section.

These companies may believe that the duplicated work will enhance their website, that it will help the companies seo, however this is not true, it’s likely to do the exact opposite and damage the businesses SEO.

How can duplication issues affect a websites SEO?

Duplication issue could mean that a website incurs a Google Panda penalty. Such a penalty could mean a loss of rankings.

What are the Google Panda updates?

Google has a very clever algorithm, this algorithm rewards websites offering high-quality information, that is original, however it also penalises websites that use black hat methods of seo, such as using duplicated content marketing. 

Why must all seo work be white hat?

Respected seo companies within Bristol, like Pack Digital only ever use white hat methods. This means we only ever use the best methods.

How do I check for duplication issues?

There are multiple duplication checkers, some of these can be used to check to see if your websites work has been duplicated.

We offer affordable Bristol SEO services, our prices start from £220.00 per month. For an exact quote, why not give us a ring?

We only ever use the best white hat methods, we are also an experienced seo agency. We can help businesses in Bristol as well as Bath with their seo requirements.

Introduction

You may see on most digital marketing websites a lot of companies discussing the most important ranking signals, like RankBrain and backlinks, however meta descriptions are often neglected.

However, meta descriptions shouldn’t be neglected, that’s because they form a very important part of the onsite seo process.

What are meta descriptions?

Say for example you were to search for “Bristol SEO services” into Google, you would normally be presented with 10 Bristol businesses.

These businesses would then have a title, and a brief snippet of text which will describe what the business can offer, this is the companies meta title, and their meta description.

What is onsite seo?

Onsite seo is the process of optimising meta titles, meta descriptions, alt tags and adding blog posts for example.

It’s the process of optimising a website onsite, so this is different from offsite seo, such as building high-quality backlinks for example.

Why is it so important to have a well written meta description for each page?

Imagine you run a business selling products for dogs, most e-commerce websites would want a separate page for dog collars, dog leads, dog food etc.

For each main page, the business will want it to rank as high as it can within Google. To help optimise that page, the meta title and meta description should contain keywords that are relevant to that particular page, so for example dog food.

We are a Bristol SEO business, we offer low cost Seo packages, these start from just £220.00 per month.

We also offer our seo services to Bath.

We offer organic seo, as well as local seo, we can also help businesses with their social media, so this means helping them to advertise on Twitter and Facebook for example.

Is Bristol SEO services worth investing in?

Pack Digital’s Seo services can massively help businesses within Bristol and Bath. We can help businesses to rank higher, plus we can also help Bristol businesses to rank higher in other areas, such as Bath, England for example.

Introduction

Backlinks are considered by many Bristol seo companies to be the most important ranking signal there is.

Google is said to use over 200+ ranking signals, this is to work out how important a website is.

 For example, say if you were to search for dentists + an area, normally the only thing that separates the competition is the strength of their backlinks.

However, with that said, there are still 200+ ranking signals, so your seo agency must also optimise as many of the other ranking signals as they can as well.

What exactly are backlinks?

At Pack Digital we have always thought of backlinks kind of like electrical wiring. This means the more links, or wires, that lead to your website, that come from quality websites the more higher powered your website will be.

However the backlinks must be high quality, and from relevant sources for them to be of use.

There’s also another point to consider, that is if the backlinks are not high quality, and they are spam, then this will not help your websites seo one bit, in matter of fact, spam links can actually get a website penalised.

How are they useful to a business’s SEO?

High quality links, that are relevant to your Bristol business = higher rankings. However higher rankings depends on how many links your direct competitors have, for example if they have 200+ then your business / seo agency should aim for more.

What does link juice mean?

The more high-powered the backlink, the more link juice, or link equity is said to have. Seo agencies look for links that have high link equity so they can improve their clients rankings.

What does anchor text mean?

Anchor text is the text that you click on to follow a backlink.

What is Google’s Penguin update?

Google’s Penguin update will penalise websites that have spam links.

Should my business buy backlinks?

Businesses shouldn’t buy backlinks, it’s far better to earn links naturally, or to outreach quality websites that are relevant to your business.

Pack Digital is a Bristol SEO agency, we offer white hat work, which is offered at affordable prices.

Pack Digital can also help business which are based in Bath. Our SEO prices start from £220.00 per month.