Introduction

So many Bristol business owners will find it difficult to work out why some of their direct competitors are ranking better than their website.

For example, a business owner may look at a competitor’s website, and they may think the website looks dated and old fashioned.

They may have spent thousands of pounds refreshing the appearance of their own website, so may wonder why they are on the second, or third page of Google.

The truth is Google does not really care about the appearance of your website, as long as it functions as it should, i.e people can find the product or service then the website is doing it’s job.

However, what really determines where a website is ranked, is the websites ranking factors.

How does Google determine where to rank a website?

Ranking factors are not just limited to links and content marketing, instead Google calculates the strength of over 200 plus ranking factors.

It’s Googlebots job to crawl and index websites, this means Google is constantly checking the strength of your businesses seo, so if your websites ranking factors are stronger than your competitors then you will move up ranking positions.

However if your digital marketing agency doesn’t apply the right sort of seo, known as white hat seo, then it is also possible that your website will move down the rankings.

Sometimes if an agency gets it really wrong, i.e they apply a poor method of seo, then a website could incur a penalty- a Google algorithmic penalty can take a long time to recover from sometimes, plus some agencies can charge a lot of money to rectify any problems- so choose your Bristol digital marketing business carefully. 

How does Google’s algorithm decide which websites are listed on the 1^st page?

Google will look at the sites ranking factors, however even though there are over 200+ ranking signals, this does not mean every single one is as important as the other.

The most important ranking factor is backlinks, that’s to say if a website has hundreds of good quality backlinks then this is often the factor that places a website top of page 1.

What exactly are ranking factors?

Ranking factors are often split into onsite seo and offsite seo, these can range from meta descriptions through to how many backlinks your site has.

How can my website improve it’s rankings?

The best way to improve your Bristol businesses rankings, is to partner with a white hat agency.

Pack Digital works with businesses that are based within Bath, and Bristol within the South West of England.

For a no-obligation quote, why not call us?

Introduction

Most business owners are familiar with the term “SEO”- however some may not realise that seo is split into over 200 parts.

These 200 parts are what are referred to as ranking signals, and its these signals that an seo expert must enhance and make stronger if the website is to rank in a higher position.

Pack Digital are based in Bristol, in the South West of England, and each and every day we carry out seo work, that involves onsite seo.

Search engine optimisation therefore falls into one of two main categories, that’s onsite seo and offsite seo.

What does onsite optimisation mean?

Onsite seo means to work on a websites ranking signals that are actually located on the website itself, so this could mean optimising:

• Alt tags
• Title tags
• Meta titles
• Meta descriptions
• Content marketing
• Blog posts
• Making sure a website loads quickly
• Optimising for mobile devices
• Internal links
• And the list could keep going on…

Should my agency just focus on onsite seo?

For any search engine optimisation strategy to be effective, it has to have a mixture of onsite seo, and offsite seo.

This often means a client will need a mixture of link building, and content marketing carried out each and every month.

What factors are part of an onsite seo strategy?

The most common areas that an seo expert will focus on is content marketing, that’s because each and every month a website will need new blog posts written, however these need to be written in a white hat way, and the blog posts will need to be high quality.

How can your Bristol Seo business help?

We are a Bristol search engine optimisation business, we offer white hat seo services. We offer high quality online marketing work, and prices start from just £350.00 per month.

Most of our clients are based within Bristol, yet we also serve clients in Bath, and we can offer our seo services throughout the South West of England.

Introduction

Backlinks are important to any online marketing strategy, that’s whether the business requires local seo, or the business requires national seo.

What are backlinks?

Backlinks are quite simply the links that you follow to reach another website, for example within an article you may see another article being mentioned, therefore sometimes the writer provides the opportunity to follow the link and visit the linked to website.

How many backlinks does my website require?

How many backlinks are required depends on the strength of the competition, for example in hyper-competitive sectors, like the car insurance industry, a website may have thousands of good quality links.

How many backlinks are required therefore depends on the competition. However, backlinks should not be the only ranking signal that your agency focuses on optimising, that’s because there are over two hundred ranking signals, so your agency should optimise as many ranking signals as they can.

Are all backlinks created equal?

You can earn good quality links, these links will pass “link juice” and will help a websites seo. However it’s possible to obtain low quality links as well, these could mean that a website gets demoted, or that a website gets totally removed from Google, via an algorithmic penalty like Penguin.

What does the term anchor text mean?

Anchor text is the text that you can click on to visit another website, however it’s worth remembering that the anchor text should not be over optimised.

If too many phrases that the business wishes to improve its rankings for are placed excessively within a websites anchor text, then this is another way that a website could be penalised.

Why should an agency not just focus on backlinks?

An agency should form a rounded marketing strategy. This means that an agency will normally focus on creating content marketing, optimising a websites onsite seo as well as focusing on earning high quality links.

We are an seo agency based within Bristol, we serve businesses within Bristol and Bath.

Introduction

Keywords are very important to any seo strategy, that’s because without a focus of attention on the keywords, then you are unlikely to draw in the right sorts of customers.

Therefore, just after your agency has conducted an audit, they should help the business owner choose a set of keywords, that will help the business owner draw in the right sort of customers.

What are keywords?

Keywords are important phrases, or words that people type into a search engine in order to locate your business.

So for example, we are a seo business in Bristol, so we will want to rank highly for the term “seo Bristol”.

This phrase is of huge commercial importance to us, and other businesses will have phrases that can have the potential to draw them in a lot of business.

Why must the keywords be relevant?

Some agencies make too many assumptions, that’s to say they may believe that all plumbing businesses want the same sort of customers.

However, it’s the agencies responsibility to work out which phrases are important to that business, so for example they may want more domestic clients, rather than optimising the website for commercial customers.

Why is it so important that the agency takes the time to understand my business?

The agency should spend time understanding your business, this is so no areas of the business get neglected when putting together an seo strategy.

For example, a building company may approach a seo agency in Bristol, and state they want seo applied to their website.

What they may fail to mention is that loft conversions, and domestic extensions is really important to them, so without these knowledge the seo agency may not optimise the site for these terms, so that building company may well be losing out on business.

So it’s the consultants job to understand the business, which areas of the business are more profitable, then to make sure that this is implemented into the seo strategy. 

Why must there be commercial intent?

Some agencies just focus on providing advice that is loosely related to the business, for example a building company may receive work for the seo agency that focuses on how to lay bricks.

This type of written work placed on a website may help somebody who wants to learn how to lay bricks, however it’s not focused enough on targeting customers in an area like Bristol or Bath.

What will happen therefore is the site will gets loads of traffic, but this traffic may not bring paying customers.

How does your agency choose keywords?

We carry out competitor analysis, plus we also use keyword tools.

Why must an agency work out how competitive the keywords are?

Some digital marketing agencies may take a businesses marketing budget and promise the earth, but sooner or later the business will realise that they agency is not delivering.

It’s far better to choose an agency that states what’s achievable right from the outset, and this is the approach that Pack Digital takes.

How can your Bristol SEO company help?

We are a Bristol SEO company, we offer affordable seo solutions.

Introduction

Many businesses have a Google My Business account, however many businesses fail to keep their GMB accounts updated.

Failure to update your Google My Business account when business details change, can result in a business creating conflicting citations, this can harm a websites performance in the local seo results.

To keep your business high in the local business results in Bristol, it’s often a good idea to partner with a white hat seo agency, like Pack Digital.

What is Google My Business?

Google My Business is a service offered by Google where any business can register it’s location details.

This means that when people are looking for a business that’s located near to them, then your business stands a better chance of ranking.

Take for example a dental practice, such a business can rank highly within the organic listings, and the local listings, which doubles the chance in some cases of that business being contacted.

Plus so many more people are now using devices like their smartphones to find local businesses, and these mobile phones may have location sharing switched on.

Location sharing gives Google a precise fix on where the person is, and when they search for a business they can provide businesses that are close by to where they are at that time.

This means, that is someone was looking for a dentist, and they made the search on their mobile, then they are likely to get the closet dentist to them, and not necessarily just three dentists that happen to be located in Bristol.

So keeping your Google My Business account updated, and details correct is vital if your business is to profit from these change in how businesses are ranked in the local business results. 

What is local seo?

Local seo is the process of getting a business to rank better in the Google local business results.

How can my Google My Business account help draw in more business?

By having quality business citations, having locally optimised pages, and by having good quality white hat seo in place, your business will stand a much better chance of ranking higher in the local business results.

What are conflicting citations?

Conflicting citations are when citation details do not match with what the website states. For example a quality business directory may state you still are located at an old business address, when in matter of fact you  may have moved.

What does NAP information mean?

NAP information, stands for Name, Address, and Phone number of your business.

How can Pack Digital help with my local seo requirements?

We are Bristol local seo experts. For affordable seo, why not give us a call?

Introduction

Many business owners only want to pay for seo services while their website is climbing to the top of Google.

This means when their appointed agency does get their website to the top of the results, they may choose to pause investment, or stop investing in seo altogether.

We will now explain why this is a flawed strategy.

What will happen to my business rankings, if I was to stop paying for seo?

Google uses a piece of software called Googlebot, it’s Googlebots job to crawl and index websites.

Googlebot spots changes, or new websites that have been added, and Googlebot will then send this information to Google’s algorithm.

Google’s algorithm is what works out how strong a websites ranking signals actually are, now ranking signals could be a websites backlinks, it’s content marketing efforts for example.

Most Bristol seo companies believe that there are over 200+ ranking signals, so Google scans a website looking for changes to the ranking signals.

If your business was to stop investing, it’s entirely possible that your competitors will develop stronger ranking signals, and therefore your website will be pushed down the rankings, and your competitors may rise through the rankings.

Why is organic seo a continuous process?

Google released a major algorithmic update some years ago, this was called the Google Freshness update. Basically websites that added good quality work to their websites were rewarded.

So if your website was to stagnate for any length of time, it’s possible that your competitors will overtake your website.

How will Google’s algorithm know if my business is paying for seo?

Organic seo should be invested in on a monthly basis, even if your website reaches the top, the business should still continue work on strengthening the ranking signals, so that the business can stay at the top of the business results for longer.

How can Pack Digital help?

Pack Digital is an seo agency within Bristol, for affordable seo why not give us a ring?

How much do your seo services cost?

We offer seo packages starting from £250.00 per month within Bristol.

What makes your Bristol seo company so good?

We have experienced seo experts within Bristol, we can help your business with its online marketing requirements.

Introduction

Visit any seo agencies website today, and most offer social media marketing. But the real question most business owners have is, how can social media help my businesses seo?

This article will answer that question, we will also describe how Twitter can be used to give your website a boost in terms of where it ranks.

How can social media help seo?

Ask any seo expert, and most will say the same thing, that is social media is important to seo, however it’s not the most important ranking signal.

For those that don’t know what ranking signals are, these are the factors that Google considers when working out how important your website is.

Google’s reported to monitor over 200+ ranking signals, and if your website has stronger ranking signals than your competitors, then your website will overtake the competition.

Some of the most important ranking signals are considered to be backlinks and also content marketing. Also, many agencies now state that a very important ranking signal is RankBrain, so as you can see social media only makes up part of the ranking signals.

How should businesses be using Twitter to help their seo?

Twitter can help an seo agency improve a client’s rankings in many ways, we will now look at how Pack Digital uses Twitter to help our Bristol clients.

Content marketing

You can have the best content marketing in the world on your website, but if your potential customers are not reading it, then what’s the point?

This is why so many digital marketing businesses, like Pack Digital use Twitter to promote articles with hashtags.

This way it’s more likely that people will find an article, they may even decide to link to it. Backlinks are considered one of the most important ranking signals, so if you do manage to build links using Twitter then this can help your websites seo.

It’s always worth being aware however, that it’s only worth building high quality links to your website.

How can your agency help my business?

We are a Bristol SEO company, for help with your seo requirements, why not give us a call?

Introduction

It’s something that most business owners carefully consider, that’s whether to carry out seo inhouse, or whether to outsource seo tasks to an agency.

It may have a rather biased view, as we are an seo agency within Bristol, however we are going to point the advantages of using an agency. We also point out some of the flaws that can occur to a marketing strategy when seo is carried out inhouse.

What are the advantages of choosing seo agency?

Agencies like Pack Digital have an expert knowledge of white hat methods, this means that when it comes to local seo for businesses based in Bath, and Bristol we can offer a service which is second to none.

Also, it’s very important when carrying out seo tasks, that the business that is representing you has an up to date knowledge. Because most agencies specialise in white hat organic seo, this means that most respected agencies keep their knowledge up to date, sometimes updating their knowledge on a daily basis.

At Pack Digital we never stop learning about seo, that’s because this profession demands a consultant to constantly refreshing and updating their knowledge base.

If a person was employed inhouse to carry out seo tasks, they may not be surrounded by fellow seo experts, and may not feel inclined to keep their knowledge up to date.

Algorithm updates

Google makes a lot of changes to its algorithm over the course of a year, this means that Google may make a change to fight content marketing spam one moment, then another change to further detect low quality links.

This means that Google’s algorithm is always changing, and you need an agency which changes their seo strategies to reflect these changes to Google’s algorithm.

Expert knowledge         

Agencies like Pack Digital have experts who manage our clients seo strategies, we also only employ experienced seo consultants.

White hat methods

We only ever use white hat methods.

Affordable

Our monthly packages are very affordable, for an exact quote for your business, why not drop us an e-mail?

Google Penalties

It’s always worth mentioning that there is a right way to do search engine optimisation, and there’s the wrong way.

Sometimes seo is carried out inhouse by a person who hasn’t got the right level of knowledge, this can mean that a website incurs a penalty, such as Google Panda penalties, or a Google Penguin penalty.

These can be costly to recover from, that’s often because an agency is needed afterwards to sort out the problem.

How Pack Digital can help your business

We offer quality white hat seo services, for a quote why not give us a ring or e-mail us? We offer our seo services to companies which are based within Bristol, as well as Bath in the South West of England.

Content marketing 

Introduction

An important part of any seo strategy will be the content marketing, it’s so important that without it Google may struggle to work out what your website is actually about.

This means that content marketing can define a website, it can help to send a clear message to the search engine that this is what we sell, or this is what we offer as a business.

Which factors make content marketing high quality?

Gone are the days of generating content marketing just for Googlebot, that’s to say, writing content marketing for just seo advantage alone is somewhat dead.

Instead the work must be relevant, well-researched, written by an expert and better than your competitors if it is to rank highly.

Too much written work that’s just produced to satisfy a set quota, will mean your websites bounce rate could increase, and also more than likely your website will move down the rankings.

Why is relevance important?

Some seo agencies may generate work that’s off topic for the business they are working for, this can confuse the search engines.

For example, take our business for instance, if we were to regularly write articles about artificial intelligence, then Google may start to believe that this is our main service, and seo may well be viewed as secondary to this.

So nearly all content marketing must be relevant to the business.

Has your agency adopted the right tone of voice?

Some agencies employ copywriters that adopt the same tone of voice no matter which ever client they are working for.

This again can mean a websites bounce rate increases, as somebody landing on a solicitors website will expect a serious tone, while somebody who’s booking a stag doo will most likely what a more upbeat and casual tone of voice.

What’s the purpose of the content marketing?

Content marketing shouldn’t just be seen as 500-word blog post that needs to be written to a set quota. Instead a marketing strategy must support the work.

Below we have detailed what most digital marketing agencies use content marketing for:

To build links?

Most leading online marketing agencies use content marketing to offer detailed answers to common questions that their customers may have.

This way the information is very useful, and is most likely going to attract high-quality backlinks.

To increase relevance

As earlier mentioned, relevance is a big deal, so to make a website more relevant an agency may write blog articles on a regular basis.

Blog articles are often used to provide updates on business activities, as well as news that relates to that business sector.

To increase user engagement with the site?

RankBrain is an important factor that any agency must consider. It’s widely thought that Google’s RankBrain is the AI programme that monitors user engagement with your site, so if your bounce rate was to increase dramatically, then this may result in decreased rankings.

How can your seo agency help?

We are a Bristol SEO agency, for help with seo, why not give us a call?

Local seo tips

Introduction

Local seo is vitally important to most businesses, even if you run a conglomerate sized business, then nine times out of ten you still want to promote local stores.

This means most businesses require local seo, however not all businesses succeed with their local seo strategy. This is where we can help.

Why is local seo useful?

An agency should first and foremost sit down and workout which keywords are important to your business, then it’s time to workout a local seo strategy.

Through this marketing strategy it is entirely possible to draw in more business, and to help this marketing activity help you reach your marketing goals.

Here are some of Pack Digital’s top tips when carrying out local seo:

#1 Register or claim your Google My Business account

First things first, if your business hasn’t already done so, start by registering your business on Google My Business.

Also don’t rush filling in the GMB details, instead go and fetch yourself a brew, and make sure you properly fill in all the important business details.

#2 Build business citations

Next it’s time to build business citations. Business citations are also sometimes called NAP information, which means the Name of your business, the Address of your business, and also the phone number of your business.

This information is important, and it’s well worth asking an agency to do this for you. It’s worth asking a digital marketing agency to build your businesses citations because they can ensure that there are no “conflicting citations”.

Conflicting citations can confuse Google’s algorithms, and this is not a good idea when you’re trying to get your business into the top positions locally.

#3 Optimise your onsite seo

Make sure that the main pages of your website are locally optimised, this may mean changing meta descriptions, adding titles, and also using Schema.

If you get confused as to what represents current best practice, you can always refer to a leading seo resource, like Search Engine Land for local seo tips.

#4 Build local backlinks

It’s a constant process, but it’s well worth starting, and that’s the task of building local backlinks. You should aim to build quality backlinks, that are relevant to your business, and ideally you should aim to build them from local websites.

#5 Partner with the right Bristol Seo agency

If you require top quality seo, then why not contact Pack Digital. We are a Bristol seo agency.

Introduction

So many digital marketing agencies these days produce seo work to a set quota. This often means that quality can sometimes go out of the window.

However as any good seo consultant will inform you, it’s much better to have a smaller amount of quality work, than masses of work that’s poorly produced.

At Pack Digital we therefore produce quality work, yet we also monitor how visitors to your site use your website. Most agencies now believe that how visitors use your website will have an impact on rankings.

For example, if your website was to have a sky-high bounce rate, then this can mean your seo performance decreases as a direct result of this.

How can visitors to a website influence seo?

Google uses a clever AI programme called RankBrain, most agencies believe it’s RankBrain job to work out how successful your website is at answering a particular query.

For example, imagine you’re looking for a recipe to cook a cake, you may skim through four other websites before you find the one that provides you the best information.

Now if say for example a million other people do exactly the same, that is they skim four other websites, then all land on that one website, and there they seem to on that page for a long time, well this sends a positive signal to Google.

That positive signal is that website, the one where people are spending the most time reading through the cake recipe, that seems to best answer the query. As a direct result of keeping the visitors to the website interested, the website may see better rankings and therefore the seo performance will improve.

What does the term bounce rate mean?

Bounce rate means when someone lands on a website, then leaves the site after a short amount of time, and decides not to look at any other pages on the website.

This is a clear signal to Google and RankBrain that the website hasn’t answered the query.

Why are time on site figures important?

If you were to login to your Google Analytics account, you can view month by month, the time on site figures for your website.

Generally speaking, the longer someone is on your website the better, this means they are engaged and have found what they were looking for.

How does Google work out if my website is high quality?

Google will use it’s algorithm to work out how important your website is, it is likely to take into consideration bounce rates, and time on site figures as well.

How can a Bristol Seo company help?

Pack Digital are an seo agency within Bristol, we can help your company reach its marketing objectives.

Pack Digital explains how a Panda changed how content marketing work is carried out

Introduction

Content marketing must be high in quality, this means that great amounts of time need to be taken to make sure that your websites written work is delivered to a high standard.

Gone are the days of more is better, now it’s all amount generating high quality work that really helps your customers.

In the past seo agencies used to generate content just for pure seo benefit, however this approach now is likely to get a website penalised.

So do take your time, and make sure that the work that’s added to your website has a clear purpose, and that it address the question correctly.

What is content marketing?

Bristol businesses both large and small require seo, this allows websites to soar high, and to draw in more business.

One of the most important tasks that an seo agency needs to carry out each and every month is content marketing.

Content marketing can be the “ever-green” content that’s written for the main pages of your website, or it could be the more current news articles that are sometimes called blog posts.

Content marketing is vitally important to seo, because it allows the agency to optimise the following aspects of your website:

• Alt tags
• Meta descriptions
• Title tags
• H1-h6
• Keyword optimisation

Why must content marketing be high quality?

Low quality content marketing, so work that is duplicated for instance, may mean that the website incurs a Google penalty.

The algorithmic penalty that can be issued to a website that has poor quality content marketing is called a Google Panda penalty.

Why is having content thin pages an seo issue?

Some websites, especially e-commerce websites that sell hundreds of products may have what are called content thin pages.

This means the pages on a website have very little written work, which means that the word count may fall below 200 words.

Google may crawl and index such pages, and if there is little effort in providing much of a description, or the description is the same or just slightly different from other products then this could flag an issue.

For example, your website may retail men’s shoes, however if hundred odd pages all have similar product descriptions, and there’s a distinct lack of effort to describe the individual products, then this could mean the website incurs a penalty.

Why is it vital to partner with the right Bristol seo agency?

We are a Bristol digital marketing agency. For cost effective seo within Bristol, why not give us a call?

What does the term crawl budget actually mean?

Introduction

If you’ve employed the services of a seo agency in the past, then you’ve most probably have heard of the term “crawl budget” used before now.

It’s an important term, yet one that some seo consultants can neglect to think of when putting together a marketing strategy.

However at Pack Digital we are renowned for putting together high quality marketing strategies, so if you want white hat online marketing delivered for your business, why not give us a shout?

We help businesses of all sizes to achieve their online marketing goals.

What is Google’s crawl budget?

Google employs a rather sophisticated piece of automated code named Googlebot. It is Googlebot’s full time job to crawl the web and notice changes that have occurred to websites.

Whether that be a fancy new website redesign you have undertaken, or just a bunch of new high quality links. It’s Googlebots job to notice changes and to report these to Google’s algorithm.

However, this is where crawl budgets are often mentioned, that’s because Google doesn’t want to waste time crawling and indexing everything, so instead it allocates different amounts of crawl budget to different websites.

For instance, a well known news website, that receives millions of visits each and every day, is likely to be awarded a higher crawl budget, than say a small business website in Bristol that maybe less than a hundred people visit a day.

This means that Google will not follow every link, and may not crawl and index every page because it has restricted its crawl budget for some websites.

This can mean it may take longer for some work added to your website to be indexed. In comparison a popular website, like a news website may get crawled and indexed every hour, where as a small business website may get crawled and indexed once a week.

Why must this be used efficiently

You must ensure that your chosen seo agency fixes problems such as broken links, slow loading pages and makes sure that all pages can be indexed.

This means making sure that pages you do want indexed, have any no-index tags removed. Sometimes a web site design agency may leave no-index tags on during the design process of building your website, so it’s important that these are removed.

How can a seo agency help?

At Pack Digital we have a group of seo experts who can make sure that you achieve your seo goals.

We are the digital marketing agency to trust within Bristol.

Introduction

Many Bristol business owners will have asked themselves the same thing, that is shall we employ somebody in-house for our businesses seo requirements, or outsource to an agency.

As a Bristol SEO agency this article may seem a little one sided, however talking from experience we know that there are clear benefits to choosing a local agency.

This article will explain what those benefits are, and we shall also explain why Pack Digital is such a good choice.

What are the benefits of opting for a Bristol agency?

Google’s algorithm has undergone some serious work in the last couple of years, and for us who work in the online marketing profession we are happy that this has happened.

We are happy because now more websites than ever, that are using poor seo practices have been penalised.

This means the websites that have invested in quality seo, the type of digital marketing that Pack Digital offers, are now being rewarded with solid results.

This means that websites that cut corners, by purchasing cheap and quick forms of seo are now being penalised by algorithmic updates like Google’s Penguin update. 

What are the disadvantages of in-house seo?

The main disadvantage of carrying out seo in-house is that often you need an agency structure to make sure that all employees are using the best possible methods.

A person who’s employed in-house may listen to websites, or sources that are not respected widely in the SEO profession.

For example a person may follow a link on social media, and implement a method of seo that’s recommended even though the source is not respected.

Most of the leading digital marketing agencies throughout the country often only follow a handful of respected seo websites. Plus, normally most consultants, including those at Pack Digital only listen to a small number of internationally respected seo consultants, anybody else outside of this may be implementing old fashioned forms of online marketing, which may have now become outdated.

Why does the algorithm change so much?

Google’s algorithm changes many times throughout the year, this is to help fight spam, but also to assign a different weighting to one, or many ranking signals.

Your agency or your in-house seo person must stay on top of these changes, otherwise your direct competitors may start overtaking your business.

What makes your agency so good?

We have experienced seo consultants, plus we specialise in just offering organic seo services, so simply put we believe our knowledge base is second to none.

What are your Bristol SEO prices like?

We offer seo packages, aimed at small business that start from just £350.00 per month, so for affordable seo why not call Pack Digital?

Introduction

Local seo is the process of increasing a websites rankings locally. This could be to obtain higher organic traffic, also it could be to gain higher placement with Google’s list of local  businesses.

Most businesses these days want to be on the first page of Google, for some businesses it can make a huge difference to how successful they are.

For you to be more clued-up on what local seo is all about, we thought we would put together this informative article.

What is local seo?

Local seo is the process of strengthening a websites ranking signals, Google is reported to monitor over 200+ ranking signals relating to your website.

These rankings signals are what are fed into Google’s complex algorithm. Google’s algorithm then works out how important your website is.

If your local seo agency has done a good job, then you stand a good chance of reaching page one for relevant terms for your business.

How can local seo help my business?

Local seo can really help certain businesses, there are very few business sectors today that wouldn’t benefit from being at the top of Google.

What are business citations?

Business citations are really important to local seo, business citations are also sometimes NAP information.

NAP information stands for Name, Address and Phone number for a business, if these citations are created correctly they can really help a businesses local seo.

Why is local seo different from organic seo?

Just below the PPC adds, often there will be the local business listings, typically speaking this can be just three local businesses that Google deems as being the most relevant for what businesses you were looking for.

Most businesses today aim to be listed in the local business listings, plus also aim to get within the top 10 organic business listings as well.

Some business also invest in what is called PPC, which means that a business pays for each click that a visitor uses to reach their website.

How much does seo cost?

The cost of digital marketing varies, it can depend on what agency you use, plus also it can heavily depend on how competitive your business sector is.

For example, it’s harder to get a dental practice to rank nationally than it is to get a dental practice to appear higher locally, say within Bristol for example.

Why should we choose Pack Digital?

Pack Digital have expert seo consultants, we can help you formulate, and also implement a winning seo strategy.

For a no obligation quote, why not give us a ring?

Introduction

There are now so many businesses investing in seo, and this means there is now more competition than ever for certain keywords.

Because there is so much competition this often means that it involves much more work to rank for competitive keywords.

For example there may well be 50+ businesses that would like to rank for “demolition contractors Bristol”, and this means all may well be asking their seo agency to target this keyword for their business.

This is why some businesses may instruct their seo agency within Bath, or Bristol to target longer tail keywords instead, which are easier to obtain.

What are longtail keywords?

Longtail keywords are phrases which are slightly longer, therefore they have less search volume, but are easier for a website to rank for.

So if we were to return back to our demolition example just for a second, perhaps if “demolition contractors Bristol” was too difficult to rank for, then quite possibly the seo agency may instead try and rank for “demolition and dismantling business Bristol” instead.

Why are they useful?

Longer tail keywords are useful to companies in Bath, and Bristol as well, that’s because they allow a website to rank for relevant keywords but often in a much shorter space of time.

At the same time your appointed digital marketing agency may still continue to target the more competitive keywords, but also optimise the website for longer tail keywords as well.

Why are some keywords quite simply not worth targeting?

Some keywords will not be worth targeting and that’s simply because the phrases do not carry enough search volume. This simply means possibly not enough people will be searching for that term, so there is no point in the marketing agency targeting it.

Where can I find a digital marketing agency within Bristol?

We offer seo services within Bristol, our prices vary between £220.00 per month, up to £3000.00 per month. For an exact quote why not call our agency today?

Where can I find a digital marketing agency within Bath?

We offer our search engine optimisation services to Bath, for cost effective seo services within Bath, why not give us a ring today?

Introduction

Agencies and company owners across the land will be familiar with Google’s Penguin updates, they have shaken up rankings substantially since the spam fighting changes that came about.

Google’s first Penguin update was released on 24TH April 2012, at first many thought it was a way to tackle web spam, however many SEO’s soon realised otherwise.

A pattern soon emerged, that pattern was that Google’s Penguins were busy demoting sites which had poor back link profiles.

What is Google’s 4.0 update?

Typically speaking a website would be hit by a Google Penguin Penalty and then it was a process of weeding out the poor quality links, submitting a Disavow file then waiting around for recovery.

This waiting around did go on for some time- with some webmasters and seo agencies waiting months sometimes years for a Google Penguin refresh.

So Google 4.0 Penguin update is like a breath of fresh air, things are now real time. So now when a new client approaches Pack Digital and say they have link problems we are able to suggest remedies that can have quicker results.

How quick is Google Penguin 4.0 updates?

Well what’s for sure is now we have not got to wait years for a Penguin refresh, now as soon as your website is re-crawled and re-indexed you should be able to tell Google you have cleaned up your low quality back links.

What does it mean when it states Google Penguin 4.0 is now more granular?

It was once thought that if a website was picked up as having low quality links that the site would be hit by Penguin, therefore the whole site would be affected and visibility could well take a nose dive.

Well Google’s now got a lot more focused on which parts of a website it chooses to demote or promote with Penguin.

So say you are a SEO company and you offer your wonderful services to Bath and Bristol in the South West of sunny England, and you offer organic seo, local seo, and content marketing.Well if the content marketing part of the website had a huge influx of poor quality links then it is this part of the website that may suffer lower rankings.

That’s to say the other services offered may well be unaffected, so Google Penguin 4.0 is now more focused.

How can Pack Digital help?

We will continue to build links how we have always done so, that’s to say we will build high quality links that are relevant to your industry.

So if you need to get your website flying high in Bristol, contact us today.

We can offer:

Low Bristol SEO prices
Affordable monthly packages
Link building
Content marketing
High quality SEO