This is because links can mean the difference between being on page one, or not being listed at all.
Therefore many companies pay Bath seo agencies, and Bristol seo companies to look for links on their behalf.
However within this article we are going to give away some tips, on how to build backlinks in a white hat way.
Competitor link analysis
Using companies like Majestic and AHrefs it becomes very easy to see who is linking to your direct competitors. This means that these website can then be contacted to see if they will link to your business as well.
The process of looking at your competitors links, and then contacting websites to see if they will link to your business is called competitor analysis.
Digital assets can be a very effective way of earning white hat backlinks, the process involves creating something like an interesting infographic, and this may give information about your business sector.
For example, perhaps you run a solicitors practice, that possible specialises in Family Law, and you want to create an infographic which shows how many couples use mediation, how many use the courts and how many use collaborative law for instance.
This infographic may well be used by other Bristol solicitors, or solicitors based anywhere in the U.K.
When they then use your work, you can then ask them for a do-follow backlink.
Fix broken links
Quite possibly you may have pages on your website which have broken links, this means that when websites are linking to these pages, the link equity is being wasted.
Broken links should be fixed so that the links following to these pages can be used for SEO advantage.
Another method to earn backlinks is to generate a really useful piece of content marketing, and to then ask quality publishers whether they wish to publish your work, and in return you can obtain a do-follow backlink.
How Pack Digital can help your business
Pack Digital is a Bath seo company, we also own a Bristol seo company, for a no obligation quote why not give us a ring?