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Introduction

It’s so important these days to have a website that loads quickly, without one then a business is more than likely to left behind it’s competitors when it comes to where the site ranks.

A slow loading website proposes two major problems, one that a websites user is likely to become frustrated, secondly its also likely to cause a website to have a sky-high bounce rate.

Plus, we forgot to mention, most websites today are getting some sort of seo carried out to them on a monthly basis, so most of the time your competitors will have already invested in a fast site, so without one you will be at a direct disadvantage.

Why is it important to have a website that loads quickly?

More and more business is carried out on mobile devices, and many seo experts believe that Google’s algorithm is already rewarding websites that load quickly with higher ranking positions.

Plus there’s always Google’s RankBrain to consider, now it’s thought that this AI programme will monitor user behaviour on your website, so too many people bouncing off the site is not a good thing for the websites seo.

What is Google AMP all about?

Google has been discussing AMP for quite a while, this stands for Accelerated Mobile Pages, which basically means that a website owner should have a slim version of their website.

This means all the unnecessary bulk, like sliders, or a introduction video that may automatically load on your homepage, will be removed, and instead on a AMP version of your site, the website is likely to only display elements that can load quickly, like plain text.

Which is perfect for people that buy a lot of items, or services on their mobile. For example imagine needing a train ticket quickly, but your mobile signal is poor, well a AMP is likely to load faster than a normal website, therefore allowing you to get your train ticket with minimal fuss. 

Can a fast loading website, help SEO?

You bet. At Pack Digital we are already recommending some clients switch to faster websites, because as load speeds increase in terms of its importance to seo, we believe that slow sites will be at a distinct disadvantage to much faster loading sites.

How can your Bristol digital marketing agency help?

We are a Bristol seo company, for seo at a sensible price, why not give us a call?

What is onsite seo?

At Pack Digital our time is torn between carrying out onsite seo, as well as off-site search engine optimisation for our clients.

These two terms may seem rather confusing at first, however onsite seo is pretty straightforward.

Onsite seo is kind of like a conventional engine, that’s to say there are many different parts, these parts all come together for one purpose, that purpose is to strengthen the sites ranking signals which will in turn lead to higher rankings.

Content marketing is like the turbo which can push a websites rankings higher, the other smaller details like the meta descriptions, title tags and alt tags are all the finer details that need to be correctly optimised as well.

If carried out correctly your website will be set up so that it helps the website visitor first and foremost, secondly that it sends a clear message to the search engines what the business is about.

When all the components work together they can help a website motor along nicely.

What’s an seo audit?

Here at Pack Digital we will firstly carry out an seo audit, this will involve auditing the following:

• Your websites backlinks
• Your competitors backlinks
• Your website content marketing
• Meta descriptions
• Meta titles
• Alt tags
• The load speed of your website

What is technical seo?

Technical seo is about auditing the areas noted above, then beginning the process of optimising the website for keywords and phrases.

How can content marketing help my website?

Content marketing enables a seo agency to optimise a website for certain keywords.

How can title tags, meta descriptions and alt tags help my website?

Each of these is what is called a “ranking signal”, when correctly optimised a clear signal can be sent to the search engines what the website is about. All ranking signals should be optimised in a white hat way.

Is onsite seo an ongoing process?

Onsite seo never stops, that’s because to improve a websites ranking positions it’s a process of regularly adding new content marketing articles, but to also adding various onsite seo signal to each content marketing article. 

Which seo agencies offer onsite seo?

We are a Bristol SEO company, our services are offered at an affordable price, for a quote why not get in touch? 

What is a competitor analysis

Introduction

Seo is all about beating your competitors, whether that be locally or nationally. In order to work out why your competitors are ranking so high, most agencies first carry out a competitor analysis.

What is a competitor analysis?

A competitor analysis is looking at which keywords you would like your business to rank highly for, then noting down which companies are currently ranking high.

It’s important to think of all the keywords that are important to your business, your seo agency will be able to help with this.

Once you have a list of your competitors it’s then time to work out why they rank so highly.

It’s important to note that Google scores a website on over 200 ranking signals, so different websites will have a different strengths that allow them to rank highly.

For instance, a website at the top for one keyword may ranking highly because of backlinks, however for another keyword the website may well be number one because the website has really good content marketing.

Why should my seo agency carry out one?

It’s so important to carry out a competitor analysis because you need to know your competitors strengths, but also their weakness.

Also it’s important to undertake a competitor analysis so that marketing goals can be realistic, for instance a direct competitor may have over a thousand high quality links, and if the client is only investing a small amount into their seo, it’s important that both the agency and client have realistic goals.

Why are backlinks so important?

Backlinks are considered by many marketing consultants to be one of the most important ranking factors, this means that this is often the first area an agency checks when undertaking a competitor analysis.

Why is content marketing so important?

Content marketing is another very important ranking factor, so your agency is likely to check how well your competitors are carrying out content marketing.

How should a competitor analysis be carried out?

Your competitor analysis should be carried out by an experienced seo expert, this way they can often in a short amount of time, work out how strong your competitors seo actually is.

How can Pack Digital help?

Pack Digital can offer cost effective online marketing. To receive a no obligation quote why not call us?

Choosing keywords is an integral part of the search engine optimisation campaign.

Without the proper keywords selected a businesses website could be targeting the wrong words therefore potentially missing out on business.

Here’s how to select keywords when undertaking Seo:

Evaluate the competition

It’s important to evaluate the competition, look at their websites and look for what keywords are being used.

With the help of a web developer, or indeed a Seo consultant it is also important have a look at the source code which is skeleton of any website.

The source code will allow you to understand what keywords are being targeted within the title tags for example.

Make sure that the keywords have commercial intent

Sometimes a website can be optimised for relevant business terms but these are not capturing people at the buying stage.

For example a builder’s website may be optimised for offering advice on how to fix a leaking roof. But it may be incapable of capturing leads in a local or on a national level that the building company really requires.

So it is vital that a website is optimised the correct way, so that it is capturing people at the buying stage of when they wish to make a purchase something from a company.

Search volumes

It’s important that you make sure that your agency or consultant are optimising your website with keywords that have high enough or a sufficient keyword volume.

For example it is very easy for a agency to optimise a website for keywords that nobody is typing in. However, it is much harder to optimise a website for competitive keywords.

Therefore you must look at the keyword volumes and if people are searching for them terms or not.

Competitiveness

This evaluation should be undertaken by your agency to assess whether a keyword could potentially be achieved in terms of first page position on Google or not.

For example there is no point in optimising a website for highly competitive terms if your budget does not allow you to reach the end goal.

What could happen is a business quickly burns out their marketing budget, and they are left with a website that is half optimised and not in their meaningful position to gain relevant traffic to it.

We are a experienced agency that operates within the regions of Bristol and also within Cardiff- if you are looking for affordable yet high quality search engine optimisation then do get in touch with our agency today.

Seo prices vary greatly- that’s to say two agencies on the same street may have totally different pricing structures.

The solution is to therefore look deeper than to just compare on price point alone.

Within this article we are going to look at what to look for when choosing a new seo agency.

What’s a fair SEO price?

When investing in online marketing a one size fits all approach can not be taken, that’s to say there’s little point in saying every business would benefit from a £500.00 pound package per month, because not all businesses would.

That’s because such a package may work for a small and local scaffolding firm, but it wouldn’t work for a national car insurance provider for example.

So a fair price must be assessed on the quality of the work provided and to what amount it is being offered in. Also, will the work be effective for the size of company it is intended for?

How much does SEO cost within Bristol and also Bath?

When looking at how much seo prices vary in Bristol and indeed Bath you need to consider what work you will be getting for your money.

So when receiving quotes it’s a good idea to get a breakdown of work items planned for your website by those companies. If you don’t understand seo ask an expert to compare quotes for you, you may like the sound of just two or three agencies, so a quick comparison of the planned work items should just take a few minutes.

How do I know I am getting good value?

Good value comes in the form of having the right amount of white hat seo applied to your website.

Some agencies can offer a good amount of this sort of work per month, however some do not.

That’s why it’s so important to compare quotes on the basis of what work items you are getting for your money.

What can Pack Digital offer me?                

Pack Digital can offer competitive seo prices, which are all implemented by experienced seo professionals.

For a quote why not give us a ring.

Traditionally high quality SEO costs a lot of money, that’s to say normally only a handful of agencies would offer such a service at a rather eye watering cost.

Then came along Pack Digital, we wanted to do things differently, we understand Google’s algorithms to such a degree that we know how to implement winning marketing strategies.

We wanted to give you a taste of why we are so different, as well as why countless businesses of all sizes, are investing in Pack Digital.

Google’s algorithm

Google’s magic algorithm is sure complex, it assesses the quality of everything from content marketing through to link building.

What makes the algorithm so interesting is that it’s constantly being improved.

Based on this fact this is why it’s so important to partner with the right SEO agency, one which keeps up to date with how Google is making changes to it’s algorithm.

Cost effective

Some agencies charge high seo prices within Bristol and indeed Cardiff but Pack Digital is different.

We offer businesses of all sizes especially SME businesses excellent value for money on your online marketing needs.

Also if you have a seo quote already we will always endeavour to try and beat any local prices.

We offer cost effective packages, for more information why not contact us today.

White Hat

We only believe in offering what’s called White Hat digital marketing services.

White Hat simply means that we understand the work that Google respects, we will only therefore optimise a website using the best methods.

This can mean improving a websites performance through the use of content marketing, link building services, or improving other onsite seo methods.

We have bucket loads of experience

There are some search engine optimisation companies that have just set up shop and think they can offer excellent value for money.

However to be good at SEO we think you need to have experts who are managing your project.

That’s why at Pack Digital within Cardiff we only use the most experienced of staff to make sure we deliver winning results.

How can your SEO packages help my business?

No matter if you are a sole trader window cleaner, or a huge conglomerate of a company we can help your website improve.

We achieve this by understanding your audience and improving your websites rankings.

Remember we are an seo agency that only uses white hat methods, this means that your website is less likely to get hit by a penalty.

We therefore work with all sizes of businesses, we offer excellent value for money why not get in contact with us today?

Introduction

Some find it hard to fathom how content marketing fits into the overall SEO jig-saw puzzle.

Within this article we will examine how content marketing is actually a crucial part of online marketing.

How keyword optimisation works

Imagine a business website that has very little in the way of written text. Not only would such a website be difficult for users to find out information they want but the search engines would struggle as well.

So the solution is rather simple, a website needs text to define what the business is about to help the user, also the search engines can gain a much better understanding about the business as the same time.

Through naturally writing keywords within the text the search engines pick up on this information and can gather what the business actually does.

What are the pitfalls about carrying SEO out with little knowledge?

Some business owners may try SEO themselves or task somebody within their company to carry out the work.

This may work great if the person has sufficient SEO knowledge, however if they haven’t got SEO knowledge then some people will be quick to fall into the common pitfalls of optimising a site.

Optimising a website incorrectly can mean problems, namely Google Penalties, these can come in the form of Panda updates if you are using content marketing.

Let’s have a look at how Google’s algorithm looks for low quality content marketing.

What does keyword cloaking mean?

Some people may think it’s a good idea to put all the important business terms for a website and place them all over a websites page, but also to also hide the text at the same time.

The simplest way some people do this is to write seo keywords and then make the text the same colour as the background, so the text goes invisible. This is definitely not good seo practice at all, and should be avoided.

What does keyword stuffing mean?

Ever read an article online and it has words repeated within the article a lot? Well this can be annoying for the reader but it can also annoy the search engines as well.

An article, blog post or main page that has keywords crammed within the text to try and optimise the site is a very quick way to get a website penalised.

This can mean a drop in rankings, so if you want to optimise keywords do it the right way.

What is considered poor quality content marketing?

Poor quality content marketing can be content that is written just for SEO gain or flouts Google’s guidelines.

That’s why it’s so important to find an agency that offers high quality written work.

Content marketing is an essential part of optimising any website, it makes up one of the 200+ ranking signals that Google looks for, many seo consultants also believe it’s one of the most important ranking signals.

Why should I consider the Google Hummingbird updates when writing content marketing?

Google Hummingbird updates and its integration into Google’s core algorithm meant that users of Google could find even more exact answers for their queries.

So say you looking for a book and perhaps you didn’t know the exact title of the book, perhaps you knew just the author and the year of publication, well Google got a lot smarter and exact with these types of search queries.

Why is duplicate content such a problem?

Duplicate content is not good for seo at all. So before you think a quick fix solution is to slightly reword a competitor’s content don’t do this.

Using duplicate content marketing will get your website hit by a Google penalty, namely a Panda update.

This can mean your website can be taken out of search or seriously demoted sometimes.

What type of content should I be writing?

You should be concentrating efforts on useful, relevant and high quality content that packs as much information as your readers will find useful.

Be helpful and overtime you will be rewarded in higher search engine results.

How can Pack Digital help?

Pack Digital are a professional SEO agency, we operate in Cardiff as well as Bristol. Each month we produce a lot of content marketing, we know what Google wants and we help clients to reach their marketing goals.