Introduction

It’s really important, that your digital marketing agency, writes your content marketing in a white hat way, and adds relevant keywords in a white hat way. Did you know that over 93% of all online experiences start with a search engine such as Bing? For website owners, marketers, and SEO experts, this fun fact underscores the importance of understanding how search engines work and the pivotal role keywords play in this process. But hey, let’s not rush into the nitty-gritty just yet. As the famous saying goes, “The journey of a thousand miles begins with one step” – Lao Tzu. Let’s take our first step in understanding the basics.

The only guide to keyword research you’ll ever need

The goal of keyword research is to identify the search terms that your target audience uses when looking for your products, services, or content. So for example, if you sell E bikes, you are going to write a lot of content marketing about E bikes, you are likely to write different manufacturers in the title of the blog posts, the help your business to generate more organic visitors. These keywords not only guide the structure and content of your website but also shed light on the thoughts, concerns, and desires of your potential customers.

What is Keyword Research?

In simple terms, keyword research is the process of discovering, analysing, and selecting the best keywords to target and drive organic traffic from search engines to your website. It’s like learning the language of your customers to better converse with them.

Why is keyword research important for SEO?

• Keyword research is the heart of SEO. It helps:
• Understand user intent
  Generate content ideas
  Drive targeted traffic
  Improve ranking on SERPs (Search Engine Result Pages)
  Increase conversion rates

It’s not just about attracting more traffic, but about attracting the right traffic. In SEO terms, the “right” traffic consists of users who convert, i.e., perform an action on your site that you want them to perform, such as buying your product, signing up for a newsletter, or downloading a guide.

Long-tail Keywords

The world of keywords is divided into two: short-tail and long-tail keywords. The latter, often ignored, can be a goldmine. Long-tail keywords are longer, more specific phrases that searchers are likely to use when they’re closer to a buying decision. They’re the low-hanging fruit of keyword research and a must-have in your SEO strategy.

A study from Ahrefs reveals that 92.42% of all keywords get ten searches per month or fewer. In other words, most keywords are long-tails! Plus, these golden nuggets often have less competition and higher conversion rates. The punchline here is – Don’t underestimate the power of the long tail. It might be a marathon, but it’s worth it!

Keyword Research Tools

There are numerous keyword research tools out there, each with its pros and cons. Let’s discuss two of the most popular ones, shall we?

Ahrefs

Known as the ‘backlink checker’, Ahrefs is a robust SEO tool with an advanced keyword research function. It provides an in-depth keyword report, information about search volume, keyword difficulty, and more. Fun fact – Ahrefs boasts of one of the world’s largest backlink index, updated every 15 minutes.

Google Keyword Planner

Google Keyword Planner is the grandmaster of keyword research tools. Designed by Google, it offers insights directly from the source of all search engines. It provides two main features – ‘Find new keywords’ and ‘Get metrics and forecasts for your keywords’. And, it’s free!

Semantic SEO

Semantic SEO is the practice of writing more in-depth content that answers a wide scope of user intent, not just focusing on a single keyword. The goal is to cover a topic holistically, leading to better rankings and increased traffic.

Conclusion

In the grand scheme of SEO, keywords are the compass guiding your strategy. Understanding keyword research’s ins and outs is like learning the secret handshake to the world of SEO – it grants access to uncharted territories of organic traffic, improved rankings, and ultimately, business success.

Frequently Asked Questions

How to find long-tail keywords?

Using keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner can help identify profitable long-tail keywords.

How does Google Keyword Planner work?

Google Keyword Planner provides insights on keywords, like average monthly searches, competition, and even suggests bid estimates for each keyword if you’re planning to run a paid campaign. These metrics can help you choose the right keywords for your SEO strategy.

Are eywords still relevant in SEO?

Absolutely! Google’s algorithm has grown more sophisticated, but at its core, it still relies on keywords to understand the context of webpages. The importance of keywords may have evolved, but it has not diminished.

How many keywords should I target per page?

There’s no hard rule for this. The key is to ensure that your content naturally and effectively communicates the topic to your audience and search engines. Keyword stuffing, or overusing keywords, can lead to penalties from Google.

How Do I Use Long-tail Keywords Effectively?

Long-tail keywords should be integrated into your content naturally. They work well in blog post titles, headers, and within the content body. The key is to write for humans first, search engines second.

What’s the next big thing in Keyword Research?

The rise of voice search and the use of AI in search algorithms are likely to influence keyword research. In the future, we might see a stronger focus on natural language processing and understanding searcher intent.

Relevant facts & statistics:

• According to Ahrefs, 90.63% of content gets no traffic from Google. That emphasizes the need for strategic keyword research and SEO. (Source: Ahrefs)
• Research from Backlinko found that long-form content gets an average of 77.2% more links than short articles, indicating that comprehensive, in-depth content tends to perform better in search results. (Source: Backlinko)
• Google processes over 3.5 billion searches per day. This shows the importance of ranking well in Google search results. (Source: Internet Live Stats)
• 50% of search queries are four words or longer, demonstrating the importance of long-tail keywords in your SEO strategy. (Source: HubSpot)

Concluding thoughts

As the great SEO scholar Anonymous once said, “Keyword research is not a task, it’s an art.” It forms the bedrock of your SEO efforts, acting as the compass that guides your content creation towards unexplored opportunities. As search algorithms evolve, so does the art of keyword research, embracing new trends like semantic SEO, long-tail keywords, and the ever-evolving user intent.

Always remember, at the other end of every search query is a person trying to find an answer. By understanding keyword research, you can ensure your content serves as the bridge connecting these searchers to their solutions. In this grand game of hide-and-seek with Google, be the best hider, yet the easiest to find. After all, the best place to hide a dead body is on the second page of Google, and we wouldn’t want your content there, would we?

Introduction

Local SEO, well we think it is a crucial for most businesses, without it, while quite simply put it giving your competitors a huge advantage over your business. Whether you sell surfboards online, or you are one of the top solicitors in your area, often you will need the help of a and agency, as without them your business might not appear on the first page of Google.

With the increasing reliance on search engines to find products and services, optimising your website for local search is more important than ever. Especially in a city like Bristol, when there are hundreds of thousands of businesses, and you want your company to standout, often you need the help of an seo company like ours.

This comprehensive blog post will guide you through the world of local SEO, Google My Business, and Google’s Pigeon update, providing you with the knowledge to enhance your website’s local search visibility.

What is local SEO?

Local SEO (Search Engine Optimisation) refers to the process of optimizing your company’s website to improve its visibility in local search results. This optimisation aims to help your business /charity/website be found by people who are searching for products or services near their location. So for example, somebody in Bristol might be searching for, local family law solicitors, and because you have invested in high-quality digital marketing, your company may appear on the first page of Google .Local SEO is essential for businesses with a physical presence or those that provide services within a specific geographic area.

How can you optimise a website for Local SEO?

To optimise your website for local SEO, follow these steps:

    Keyword Research: there are a lot of free keyword research tools, so this is easy to do. Begin by researching relevant local keywords. These should include your target location and the products or services you offer. For example, if you run a plumbing business in Clifton Bristol, your keywords could be “plumbing business in Clifton Bristol” or “boiler repair Bristol.”

    On-Page Optimisation: again really easy to do, but make sure that the work that you complete is white hat Incorporate your local keywords into your website’s content marketing, title tags, meta descriptions, headers, and URL structure, but make sure that you do this in a white hat way. This helps search engines understand your business’s relevance to the local area.

    Local Business Listings: these are sometimes called NAP listings Ensure your business is listed on major local directories and citation sites like Yelp, Foursquare, and Yellow Pages, most of these businesses will allow you to create a free account, so it can help improve your local seo plus is free. You should also make sure your business information, such as name, address, and phone number, that is the NAP information , is consistent across all platforms.

    Optimise for Google My Business, you can claim an account free.

So claim your Google My Business, account and optimise your Google My Business (GMB) listing, it’s easy to do, our to increase your chances of appearing in the local search results and Google Maps.

    Acquire Reviews: Encourage your customers to leave reviews on your GMB Google My Business, listing and other relevant review sites such as trust pilot. Having many positive reviews help build credibility, and can also improve your local search ranking.

    Local Link Building: you need to make absolutely sure that all the backlinks that your business builds are built in a white hat way. Obtain high-quality local backlinks from authoritative sources, such as local newspapers, such as Wales online or industry-specific websites.

Google’s Pigeon Update

Google’s 2014 Pigeon update, this was a very important update, it was a significant algorithm change that aimed to improve the accuracy and relevance of local search results. The update took into account factors such as proximity, local content, and traditional SEO signals , such as backlinks to provide users with more accurate results when searching for local businesses or services. As a result, it’s essential to optimise your website with local SEO strategies to stay competitive in the local search landscape.

Section 4: Google My Business, our marketing agency would highly recommend setting up a Google My Business  account, it’s simple to do and you could do it in a matter of minutes, plus it can really help improve your businesses local seo.

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, for example, you could give your customers important information such as the opening hours of your shop. By claiming and optimizing your GMB listing, you can provide essential information about your business, such as your NAP, and photos of your products.

how to claim your free Google My Business account

The first step of any local SEO campaign should be to claim your free business address on Google My Business. Here’s how to do it:

    Visit the Google My Business website, and sign in with your Google account. If you haven’t got one, then it only takes a few minutes to set one up, so grab a cup of tea and is you will have a Google account set up in less than five minutes.

    Search for your business by name and address in Bristol. If it’s not listed, click on “Add your business” and follow the prompts to provide the necessary information.

    Verify your business, this is easy to do, you can choose your preferred method, such as by phone, by email, or postcard. Verification is crucial to ensure that you are the legitimate owner of the business listing.

    Once verified, it’s time to start optimising your GMB listing by adding accurate and up-to-date information, including photos, business hours of your business, and a detailed description. Ensure that your NAP is consistent with other online listings.

    Regularly monitor and also respond to customer reviews, we would recommend responding to negative reviews and also positive reviews as well, that your customers leave and questions on your GMB listing. This engagement can improve your local search rankings and establish a positive reputation.

Local SEO: Why Do You Need It?

In today’s very competitive world,  local SEO is essential for most businesses in Bristol for several reasons:

    Increased Visibility: Local SEO helps your business appear in relevant local search results in Bristol, making it easier for potential customers to find you.

    Targeted Traffic: Local search optimisation ensures that you attract more customers within your service area in Bristol, increasing the likelihood of conversions and repeat business.

    Cost-Effective Marketing: Compared to more traditional marketing methods, such as radio advertising, local SEO can sometimes be much more cost-effective, that’s if you hire the right marketing agency.

To enhance your understanding of local SEO, consider checking out these resources:

1.  Moz’s Local SEO Learning Center
2. Search Engine Land’s Guide to Local SEO
3. BrightLocal’s Local SEO Blog
4. Google My Business Help Center
5. Yoast’s Ultimate Guide to Local SEO
6. SEMrush’s Local SEO Toolkit
7. Ahrefs’ Local SEO Guide

Introduction

Greetings, fellow SEO enthusiasts! Have you ever wondered how to improve your website’s SEO, helping your shoppers to find more products and services that you sell. Well, you’re in luck because today, we’re diving into the world of internal linking, SEO, and usability – all while keeping it light and humorous, so you don’t get bored reading this. So, grab your favourite beverage- ours is an espresso with oat milk-please! So sit back, and prepare to be educated about how internal linking can help your business. Ready? Let’s dive in!

Internal Linking for SEO

Essentially, internal linking is the art of connecting one page, or blog post on your website to another page or blog post on the same site. It’s like connecting the dots, but instead your connecting pages, and blog posts, that are related, so one page may be talking about e-bikes, and the other page, sells a replacement battery then you can link the pages, with an internal link.

In the world of organic SEO, internal linking is the Robin to your Batman. It may not always get the limelight, not often mentioned, instead seo companies often talk more about content marketing and backlinks, rather than internal linking. But it’s an essential sidekick in your journey to improving your businesses search engine  Want to learn more about this? Check out this comprehensive guide on SEO Basics.

So, what exactly is Internal Linking?

Well, Internal linking can help to improve your businesses seo.. In simple terms, internal links are clickable words or phrases (these are often called “anchor text”) that lead users from one page of your website to another.

Picture this: You’re reading an article on a website about the best dog food,, and suddenly, you see a link to “50% off organic dog food.” Of course, you can’t resist clicking it! And just like that, you’ve experienced the magic of internal linking. It can help the business, to generate more sales, because simply put, somebody is reading an article, and then at the end of the article you might put click here for a discount off your first order, and they might then be more encouraged to make a purchase from you.

    Why is Internal Linking Important for SEO and Usability?

Internal linking is like the salsa to your tortilla chips or the peanut butter to your jelly. It’s the perfect combination that makes everything better! Without it, your website might have a skyhigh bounce rate. Here’s why internal linking is essential for organic SEO and usability:

1. SEO Benefits: Internal linking helps search engines like Google and also Bing to understand the structure of your site, making it easier for them to crawl and index your pages. Plus, it can help distribute link equity, (the value passed from one page to another) throughout your site. The result? Better rankings in search results.

Usability Benefits

Internal links help shoppers navigate your website easily and discover different products they may wish to purchase.   

So, this can improve user engagement, such as helping to keep shoppers on your website for longer, and decrease bounce rates, which is good for both your organic SEO and also, may possibly help you to sell more products sometimes.

For more reasons to use internal linking, check out the rest of this article on why Internal linking matters.

    Helps Search Engines Understand Site Architecture

Your website’s architecture is like a labyrinth, that’s if sell a lot of different products, for example some companies may sell well excess of 1,000 different products. But without proper internal linking, it’s more like a confusing maze that leaves users (and search engines) lost and frustrated.

Internal linking helps Googlebot, to index and crawl all the different pages / blog posts on your website. It helps them understand how your pages are related, and how important they are- for example, your business may sell bikes, but also over 1000 different accessories for bikes, but if the page “electric bikes” is the page that’s linked to the most with internal links, then this is a very clear indicator, that the main product on your website, what business concentrates on selling is electric bikes . So, the more you link internally, the more you’re helping search engines grasp your site’s structure.

To learn more about site architecture, check out the rest of this guide:

Now, we’re going to talk about two topics that are crucial to on-page website optimisation, that is having good site architecture and well written, white hat anchor text. Are you ready to learn more about this? Let’s go!

Now, first things first, let’s talk about “site architecture”- it’s a really important part of improving a business’s organic seo. Now, I know what you’re thinking: “Wow, that sounds like the most boring SEO topic to talk about.” But hear us out!

Having good site architecture is like the blueprint of your website, and its also a bit like designing a building, it’s super important to get it right, to make sure its well-designed.

Why, you ask? Well, for one, having a clear and organised site architecture helps search engines, such as Google, and also Bing to understand how your site is structured. This means they can easily find and index your pages and blog posts, which can sometimes lead to better search engine rankings. Plus, it makes your site easier to navigate for your human visitors, which can lead to more engagement,  and conversions. It’s a win-win!

So, how can you improve your websites architecture?

Well, there are a few key things that you should keep in mind. First, you want to make sure your websites pages are well organised into clear categories and subcategories. This helps both search engines and users understand the hierarchy of your site. You also want to make sure your URLs are descriptive, so that users can easily tell what each page is about just by looking at the URL. And finally, you want to make sure your site has a clear and easy-to-use navigation menu (main menu), so that users can quickly find what they’re looking for.

If you want to learn more about site architecture, we would highly recommend checking out Moz for more information.

Moz is chock-full of great tips and advice!

Now, onto our next topic

Anchor text. And no, I’m not talking about that thing you use to weigh down your boat, its not an anchor. In the world of organic SEO, anchor text simply refers to the clickable text that appears as a hyperlink on a web page. For example, in this sentence, “this article from Moz” is the anchor text for the hyperlink to the Moz, article I mentioned earlier.

So, why is anchor text so important?

Well, for one, it can help search engines, such as Google, and other search engines, like Bing to  understand linked page or the blog post is about. If a page is frequently linked to using specific anchor text, such as “electric bikes” it can be a signal to the search engines that that page is all about electric bikes. Plus, having descriptive and relevant anchor text can make it more likely that users will click on the link, for example, if the blog post has anchor text, which say “our best selling electric bikes of 2023” well, the reader knows, that page is going to list, a list of electric bikes, which that business sells a lot of.

But, as with most things in organic SEO, there’s a catch. If you overdo it, so keep writing the same anchor text excessively, across your website, and with exact-match anchor text (i.e. using the exact same keyword every time you link to a page or blog post), it can actually be seen as spammy, and hurt your rankings, which means dropping down Google’s or Bings ranks, and not moving up them. So, it’s important to use a variety of different anchor text, and to make sure it’s natural and relevant to the page you’re linking to.

If you want to learn more about anchor text, check out this guide from Ahrefs. It’s a great resource for understanding the ins and outs of this important organic SEO factor.

So, there you have it, folks! We have now covered two important topics that can help your company to improve your onsite SEO.  

But before we sign off, I want to leave you with some few final tips for optimising your companies web site architecture and also the anchor text. First, always put the user experience first, so what we by that, is make it easy for your customers to find the products or services that they want- for example make the main menu, super simple to use.

  Second, stay up-to-date on the latest best practices and algorithm updates, as SEO is constantly evolving.   SEO is all about testing and iterating to find what works best for your specific site and audience.

Thanks for reading, and I hope you found this article informative.

Introduction

Finding an seo company, well It’s a bit like buying a used car, that is finding a reliable SEO agency, we would compare the industry to the used car industry, and that’s simply because there are some businesses which will sell you a complete clapped-out banger of the car, that will fall apart the minute you drive it down the road.

And there are used car dealers on the other hand that which will find you a reliable run-around that you may have trouble-free motoring for a long period of time, and leave you feeling that you’ve had a bargain.

Well, this is exactly the same way comes to search engine optimisation (SEO), there are some SEO consultants which were actually worth their weight in gold, (like us) then there are some agencies which pop up overnight, take a load of new clients, they don’t do their job properly, and use black hat methods on your website, which quite simply brings Google penalties (Google Penalties Panda, Penguin) and make your website drop like a lead balloon, so rather than put your business higher on Google’s rank’s, they may get your business penalised, so it is then nowhere to be seen on Google.

So, let’s say that you are currently sat in an office in Bristol, and you are deliberating about which seo company to hire, yet you have a confused expression on your face, and that confusion comes from the fact that you are concerned about some of the various seo myths that you have heard.

Well, let us debunk some of the more common seo myths, however, what we would say is, when it comes to search engine optimisation, what you want is quality, so whether you pick up the dog and bone (phone) to chat to an seo consultant, which might be a freelancer working in their spare bedroom, or you phone one of the large seo agencies in London employing say over 700 staff, what you need is quality work.

So, make sure, when paying for seo services, your getting white hat work.  

Debunking the Top SEO Myths

SEO is Dead

This is a myth that you might’ve heard a lot, that is that “seo is dead”- and therefore implying that it’s not worth investing in, that’s it’s time to move onto other forms of advertising, and is this myth true?

Well, most certainly not, admittedly asking us, well it’s a bit like turkeys voting for Christmas, we are this seo agency after all, however we can say with certainty, that seo is most certainly not dead, in matter of fact the industry is thriving and booming at the moment, especially in cities like Bristol, Birmingham and London, where businesses face high amounts of competition. We would actually say that there are a shortage of really good seo consultants out there at this present time, that’s to fulfil the demand from businesses.

So is seo dead? Most certainly not, not one bit.

The businesses are saying the seo dead have either hired the wrong digital marketing agency, and not seen the results that they wanted, or that they’ve had a are trying to improve the seo themselves, and made a complete mess of it, for example, may have built, a lot of low quality backlinks, and actually got the business a link penalty for example.

Then the business may have incurred a Google Penguin penalty, and then for some keywords, or sometimes for all, the business has vanished from Google. Then a new seo agency doesn’t just need to improve the SEO, they need to undo the low quality work, which could take sometimes a very long time.

And do businesses quickly recover from Google Penalties?

Well, it does depend on how much low quality seo has been implemented, but its definetely not an overnight fix that’s for sure, for example, lets say 1,000 low quality backlinks have been built, well, this means that the business could be removed from Google for some time, and then in terms on getting back on page one of Google, well, this may take a very long time.

Therefore often its the businesses that can’t do the seo work correctly, by that we mean white hat, that, often turn around and say that it’s “SEO is dead”, when a matter of fact they are not using the latest white hat methods, and is this often why do not see results.

So is seo dead?

Nope, its just the seo agency may well be using the wrong seo methods.

Keywords

Another common problem why businesses think the seo is dead, and they think that this form of marketing no longer works, is because they might be using outdated seo tactics?

For example, they might be writing really long blog posts, let’s say an article which has over 5000 words, but they might be using keywords that they want to improve their seo for too much, seo consultants will refer to this as “keyword stuffing”.

What will actually happen, if you mention keywords too much when writing say a blog post, is that content marketing will not interesting for your customers to read, because you might simply be trying to place keywords way too much within your paragraphs, that you want to rank for, which means that is hard to read the work.

What later happens is because you’ve used the keywords too much, you might actually incur a penalty, such as a Googe Penguin penalty.

Backlinks Don’t Matter Anymore

Another common myth, and one which is totally not true, is that backlinks no longer matter when it comes to improving a companies seo. Some marketing agencies might even say this, and that’s because they might not want to build backlinks, because its too time consuming, especially if they have you on a fixed price per month, of £500.00 or less. Yet backlinks do matter.

So, backlinks do still matter (yet they must be high quality), so if you have a lot of do quality high quality backlinks (do follow and no follow backlinks), then this can most definitely help improve a businesses search engine optimisation.

What you need is an Bristol SEO agency which cuts the mustard- that’s where we can help!

Quite simply put the seo still works,   and is in strong demand from many businesses, that’s for both   small businesses, right up through to your plc companies, therefore businesses need to partner with seo agencies like us, that use the best and latest white hat methods.

We would say that one of the most fundamental building blocks to improving any business’s search engine optimisation is “content writing”.

Without it, it’s unlikely that your businesses search engine optimisation will ever improve, it’s like moving a car by pushing it, and while the tyres are completely flat, needless to say that this will be hard work- back breaking in matter of fact.

This is exactly the same when it comes to trying improve the businesses search engine optimisation, if the business does not invest in high-quality, original and well written content marketing, well improving the search engine optimisation, is likely going to be hard work, and progress is likely to be slow.

So, what is Content Writing?

So, the most useful advice that we can offer is this, when you are writing content marketing don’t think just about improving your businesses search engine optimisation, as the sole reason your writing the work. Although for sure, you may well b writing that 3,000 word blog post on a Friday afternoon for that purpose, to improve your organic seo, but the work must be super high quality, that’s if it is going to help improve your seo.

So you should focus your efforts on writing a piece of work which will help your customers as much as you can, that should be well written, and interesting to read.

So focus on  this:

Write your content marketing so that:

–        It helps your customers with questions they are likely to have

–        Do write mediocre content marketing aim to be better than your competitors

–        Write work which is detailed, aim to write over 1,000 words at least

Now for some businesses you might be wondering, well why should we give away free advice?

As you  might well be a mortgage adviser, a solicitor or let’s say an accountant that is writing about a new tax rule that’s about to be introduced, and you might be thinking well, why am I giving away my advice for free, and why am I paying an seo agency to write this work for me?

Well, the whole point about giving away free advice is that it could help to improve your businesses search engine optimisation (organic seo).

What we have to say is this, that businesses don’t appear on page one of Google from writing just one blog post, seo cant therefore be improved overnight through just writing one piece of written work, such as a blog post.

No things happen a lot more slowly, so you do need a lot of patience, you might have to publish 100 really good pieces of content marketing, plus improve the rest of the businesses seo, such as the backlinks before you can start to see any noticeable improvement in your organic traffic.

The process most definitely cannot therefore be rushed, but let’s return back to our point of what is content writing.

Well in a nutshell it’s offering useful advice to your customers, so useful that they will want to read through the work, and they may find the written work useful when they are looking to buy a product or a service, so they might be more inclined to purchase from your company.

For example, it could be that the person wants to buy a blender, yet their current blender didn’t last very long, so didn’t offer them good value for money. Now there are now looking for a blender which is more robust and which can blend harder foods such as nuts, so let’s say that you write a rather long article which shows all the different high-quality blenders that you sell and the advantages of owning each product.

That person may read through your article that you have written, and see that you stock a lot of different blenders, and that you’ve offered advice about which blenders are more powerful, which ones come with a longer guarantee period, and which ones are suitable for blending harder foods, such as almonds for example.

So to put it in a nutshell, content marketing is all about offering helpful advice to your customers

Here are some examples of content writing

Content writers, sometimes referred to as copywriters create many different formats of online content, including

  Blog posts

By far the most common type of content marketing is our content writers produce a blog posts, these can help to improve the businesses search engine optimisation if they are written correctly.

 Social media posts

It’s important to write your social media posts so that you attract as many clicks through to your company website as possible.

For example, you might write the ad which describes a sale that you have on at the moment, because you have written the ad in an interesting way, such as stating that you have a sale with 30% off all baseball hats, that sale might be during a well-known sporting event, so you might have more clicks through to your website and you might sell a lot of baseball caps.

Main pages

Sometimes web designers will look to build a website as quickly as they can, this means that they might not spend that much time writing the content marketing. Therefore content writers may need to rewrite the pages so that they are written in a way it helps you better describe the products or the services you sell.

Evergreen content marketing.

You may hire copywriters to write a piece of evergreen content marketing, you may add this to one of your main pages

Content marketing

It does often take many hours to write one single blog post, so why should the businesses go through all of this effort, and write say a long 3,000-word article?

Well, the simple answer is a lot of businesses in Bristol want to rank higher in the SERP’s on Google, and also on other search engines.

A lot of businesses want to rank as high as they can on page one of Google, Bing or Yahoo, and one way of achieving this is to write really good high quality content marketing. Although it does have to be said, business will also often have to build quality backlinks, and improve on the on page seo as well.

Yet you might have gathered content marketing is still a very important part of the seo process.

Sometimes, some businesses overlook using internal links when trying to improve their onsite seo, however when they are used correctly, they can greatly improve your on page SEO. Not only can they inform the search engines about what that page is about, they can also help shoppers to stay on your website for longer, which can help your business to improve its sales if it’s done right.

For example, let’s say that your business specialises in selling e bikes, you might add a link within the product description to bicycle tyre pumps.

Therefore once the shopper has added a bike to their basket, they may also click the link to by a tyre pump.

Internal links can therefore help shoppers to find other products that they are interested in buying, it also help the search engines to understand what that products or services you are selling.

This helpful guide therefore has the aim of helping you to improve how your business uses internal linking, and to explain why it’s important to search engine optimisation, and why it’s important that you use white hat methods when you are writing your businesses anchor text.

First things first, what is internal linking?

Sometimes with search engine optimisation, some of the topics that we cover can sometimes be fairly complex, like how Google’s Hummingbird changed SEO, however internal linking is very simple to understand, even if you don’t know much about seo.

So what are internal links? Well simply put its just one page that links to another through a hyperlink.

The hyperlink has anchor text, which is simply the text that you click on to follow the link.

Internal structure

What’s also important to understand, is that search engine optimisation consultants believe that how pages are linked to within your website is also important. So, for example, your website might have over 100 pages, yet there might be one main page which is linked to the most, and if this is linked to by a lot of blog posts and main pages within your website, then it is obvious that this page is one of the most important pages on your company website.

For example, let’s say that you run scaffolding business, and it is the commercial scaffolding page which is linked to the most. Therefore it is obvious to the search engines the main service you offer is to build scaffolding for businesses.

It also gives an indication that your business is less focused on building scaffolding for residential customers, if most of your anchor text and internal links and content marketing are all about building scaffolding for businesses.

So, you might now see how internal links, can be used to help give a clear signal to the search engine’s what your business offers.

Let’s give you another example, let’s say that your business sells meal kits, that are just sent out in the post for people to prepare the meal themselves at home.

If a lot of the internal links on your website are about curry, let’s say tikka masala, chicken korma and beef madras are mentioned a lot, then a lot of you links about curry dishes, and your website will start to become more relevant for people that want to purchase meal kits, to make Indian meals at home.

What is anchor text?

Anchor text is simply the text that you click on, that then allows you to follow the link. The anchor text should therefore be a short description which describes what that page is about.

May help you to sell more products

When a shopper visits a page on your website, which sells a product, they might be interested in purchasing other items that are related to that product.

Let’s say for example somebody buys a DAB player, they might want a set of headphones to go along with that product.

The anchor text might therefore be something as simple as “headphones”, so that somebody could click the link, and then they might want to also purchase a set of headphones from you as well.

As you can see from what we’ve mentioned earlier, anchor text can be used to help the search engines to understand what a page is about, but it might also help you to sell other products by helping your customers to find other items that they might also be interested in purchasing.

You might just want to help your customers

Sometimes it’s not all about promoting other products that your business sells, for example sure, you can use anchor text to direct the customer to other products that you sell on your website.

Sometimes however a business will simply want to be helpful to its customers, for example, you might have written a rather wordy blog post about a product that you sell.

Let’s say for example that you sell single malt whiskey, which is delivered to the customer. You might write a rather long article about various places people who are interested in Scottish whiskey might want to visit. You might want to have links to distilleries that allow people to walk around see how the whiskey is made.

Therefore, even though you might not own these other whiskey businesses, you might want to promote them on your website, because it’s helpful to people who are interested in drinking whiskey, they may find your website useful, and therefore keep returning and reading your blog posts.

Whether that’s to buy products or to read your blog posts, in either case it helping to promote your brand awareness, and establish your brand within the market.

So to return back to our example of internal links, it doesn’t always have to be to promote your products you could link to other websites that you think your shoppers would be interested in reading.

Internal linking is the process of linking one page or lets say a blog post on a website to another page on the same site.

So think of it like this, someone who’s buying say jeans off a website that sells clothes, may also want a matching belt, socks and lets say a set of shiny shoes to complement the look, not to mention a nice t-shirt. So why not add internal links to the other items?

This may help the business to increase sales, as customers can find other products that they may wish to purchase much easier, but there’s also some seo benefits as well, for example, its much easier for google to index that new page, if there’s internal backlinks leading to it.

So internal links are a really important part of organic seo, and that’s simply because they help search engines understand the structure and hierarchy of a website, and they can also help shoppers to navigate a website more easily.

So when we say the hierarchy, what we mean is that say you run a divorce solicitors practice, and in total you have 70 main pages, and lets say, just for example purposes you have 100 blog posts.

Now if all of these, link back to one main page titled “divorce” well, its then really obvious to google, that the page is your most important on your companies website.

So internal backlinks can make it clear which page is the most important, and therefore even if all pages mention divorce somewhere, the search engines still know which is the main divorce page, and if someone wants to contact you because they want a divorce solicitor, well that’s likely to be the most relevant.

That’s because it’s the most important page on your website, because it has the most internal links.

So sure, all the other blog posts might talk about “what happens to the family dog after a divorce”- and yes it mentions divorce, but the search engines know, that if someone is looking for a divorce lawyer, that that’s not the main page.

So, in summary internal links make it crystal clear to the search engines what your main services or products are that your business retails.

So, although you may have written hundreds of different blog posts which talk about things that are related to your company, when someone has “purchase intent”- so they want to buy an item now,  that’s what that means, then the search engines will know that a main page that sells the product should be the one that’s shown the serps.

It will know that due to the amount of internal links which are pointing to that main page, and also other onsite seo as well, which will indicate that is a main product or service page, so its important to also optimise the titles, meta descriptions and also the content marketing.

So in general, it is best to use keyword-rich anchor text, yet this  must always be written in a white hat way.

This can will help improve the search engine optimisation (SEO) of a website. However, it is also important to make sure that the anchor text is relevant to the target page, so that visitors will actually find the linked page useful.

So in a nutshell, don’t use the anchor text “cheap tennis rackets” if that page sells t shirts, as a shopper wont get to the product they want to buy, and this could lead to a higher bounce rate.

In summary:

Overall, Internal linking is still a very important part of organic SEO and website navigation, and should be given careful consideration by your web designers when designing and developing a website.

Yes but why is internal linking so important?

Internal linking is one of the most important aspects of on-page SEO, that’s what our seo agency thinks.

Sure, content marketing is still one of the most important parts of seo, yet to link all the written work, such as your companies blog posts, you need to use internal links. This all needs to be done in a white hat way, so you may need Bristol seo companies, for this, so why not call  us?

By linking to other pages on your company website, you can help the search engines to understand your site’s structure and hierarchy. This in turn can help them index your pages more accurately and rank them  in search results.

In addition, internal links can also help to increase the crawlability of your website, which is again important for organic SEO. By linking to other pages and blog posts on your site, you are effectively telling search engines which pages are most important, and should be crawled more frequently.

Overall, internal linking is a key part of any successful organic SEO strategy. By taking the time to ensure that your website is properly linked internally, you can make a big impact on your search engine rankings.

Please Note:

 This is a generic internal linking guide and some specific details may vary depending on the cms that your business is using. If you need help with your website’s internal linking, please feel free to contact us for assistance.

Thank you for reading!

We hope this guide was helpful.

If you have any further questions, please let us know.

This guide will explain how to go about starting to improve your companies on-page SEO.  Before we go any further, its important to note, we only ever recommend using white hat methods.

So, if you have come to learn what keyword research is, through to optimising your title tags and meta descriptions, then this is the guide for you:

Keyword research

First things first – let’s start with keyword research. So what this means is find out what shoppers are typing to find businesses like yours.

So for example, lets say you run a business, near Bristol harbour, and you sell electric bikes.

Well, the digital marketing agency you hire, may say that your website needs to be optimised for:

–        Electric bikes

–        E-bikes

–        Battery powered bikes

So now you know what you need to improve your organic seo for.

Keyword research is essential for on-page optimisation because it helps you figure out which keywords to target on your website.

Google’s Keyword Planner tool

There are a few different ways to do keyword research, but we recommend using Google’s Keyword Planner tool its very simple to use.

Once you’ve identified some potential keywords, such as e-bikes for your Bristol bike shop, it’s time to optimise your title tags and meta descriptions in a white hat way.

Content marketing

Now that you’ve optimised your title tags and meta descriptions on your main pages, it’s time to focus on the rest of your content marketing- for example is each page well-written? Have you used white hat seo methods? Is the work likely to be useful to your customers?

Don’t stuff your keywords

Don’t stuff your keywords – this will just get you penaliSed by Google. Instead, focus on writing high-quality, well-written, useful content marketing for your customers.  

When you’re finished creating great content marketing, the next step is to make sure your website is fast and responsive. Then think about adding schema, h1-h6, internal links, alt text, nap, page titles, and much more

Summary:    

On-Page SEO is the practice of optimising your website’s pages and blogs to help improve your companies search engine ranking. It involves a number of factors, including title tags, meta tags, header tags, and much more.

Titles  

Page titles are one of the most important on-page SEO factors.

They are the text that appears in the search engine results page (SERP) when your website comes up for a particular query. The title tag should be concise, and relevant to the page’s content marketing.

Meta descriptions

Meta descriptions are another important on-Page SEO factor.  

Content marketing

Its really important that whichever type of business you run in Bristol, from a solicitors practice, through to a builders website, you must make sure that whichever seo companies you hire, that the written work is well written, for example:

–        It should be unique

–        It should be white hat

–        It should be well written

–        It should be useful to your customers

–        If your business only sells its products or services in Bristol, then you should write the work for that area, so for example, “we sell organic chocolate that’s made in Bristol- here’s 7 facts that make our food high quality.

On-Page SEO can sometimes be a lot of work, for example writing 1,000 meta descriptions, for each product can be tiring.

But when all of the onsite seo is done right, by that we mean white hat, then this can help to improve your seo.

What is off-page SEO?

This guide will teach you about off-page SEO, what it is, and why it’s a crucial part of improving a company’s organic seo.

Off-Page SEO, when done right, so by that we mean you must follow white hat methods, this work can help improve your website’s search engine rankings. By understanding and improving off-page seo, you can give your site a boost in organic visitors.

So, what is off-page SEO?

Off-Page SEO refers to the process of optimising a website for better search engine rankings, through activities such as quality link building and advertising your company on social media, such as posting on Facebook.   

How can I Improve my off-page SEO?

Some of the most effective off-page SEO techniques include:

Quality Link Building: Link building is the process of creating links from other websites back to your own.

The more high-quality links you have, the better your off-page SEO will be.

Social media engagement is another great way to improve off-page SEO.  

Why Is off-page SEO Important?

Link building is one of the most important aspects of off-page SEO.

When other high quality websites link to yours, this can help to improve your seo.

So, the more high-quality links you have pointing to your site, the higher you will rank in search results.

Social media engagement is also important for off-page SEO. When people share your content on social media or leave positive reviews about your business, it helps create a good reputation for your site. This can lead to higher rankings in search results and more traffic to your site.

Business reviews are another important factor in off-page SEO.

Positive business reviews from happy customers can help improve your ranking in search results.

By working on both on-page and off-page SEO, you can create a well-rounded marketing strategy that will help you, if done right, to have higher search engine rankings, and get more organic visitors to your site.

By focusing on factors like link building, social media engagement, and business reviews, you can make your site more popular with search engines and potential visitors alike.

Conclusion

There are many different factors that go into off-page SEO, but some of the most important ones include:

– quality backlinks

– social media  

If you want to improve your Off-Page SEO, there are a few things you can do:

1. Make sure your website is linked to from other high-quality websites.

2. Make sure your social media profiles are active and linked to from your website.

3. Make sure you are getting mentioned by other websites and influencers in your industry.

Doing these things can help you improve your Off-Page SEO.

A lot of businesses here in Bristol, want their company website appears high in the search engine results pages (SERPs).

This is because shoppers are more likely to click on websites that appear at the top of the organic SERPs. The process of optimising a website so that it appears high in the organic SERPs is known as search engine optimisation (SEO).

There are many different ranking factors that contribute to how high a website appears in the SERPs.

We think some of the most important ones are listed below:

– The quality of the website’s content marketing

– The structure of the website

– The number of quality backlinks to the website

– The loading speed of the website

If you want your website to rank high in the organic SERPs, then you need to make sure that all of these factors are correctly optimised using white hat methods.

This can be a daunting task, especially if you are new to organic SEO. However, don’t worry, because we are here to help at Adore.  

Keep reading to find out more…

What Is SEO?

Search engine optimisation (SEO) is the process of optimising a company website so that it appears high in the search engine results pages (SERPs). The higher a website appears in the SERPs, the more likely people are to click on your business.

Why Is SEO Important?

White hat SEO is important because it can help businesses to gain more customers.

The higher a website appears in the SERPs, the more likely people are to click on it. And, if more people click on a website, then this means that more people are visiting the companies website.

The number of organic visitors to a website is important because it can help to increase sales and leads if these shoppers want to buy your services or products.

This is because, if more people are visiting a website, then this means that there is a greater chance that some of them will buy something from the website or enquire about the services that the business offers.

SEO is also important because it helps to build brand awareness, plus help you to gain more organic visitors. That is because, when people see a website appearing high in the SERPs, they are more likely to remember the name of the business as well. For example, if you’re looking for a local plumber, and you see a company in the top 3, well you may be more inclined to remember the company.

Seo can also therefore help with brand awareness.  

In short, organic SEO is important because it helps businesses to get more customers, if the work is white hat, and top quality. It does this by helping to increasing the number of organic visitors, this can help to improve sales, and leads, as well as by building brand awareness.

What Are the Main Differences Between On-Page And Off-Page SEO?

There are two main types of SEO that is, on-page SEO and off-page SEO.

On-page SEO refers to all of the things that you can do on your website to improve your rankings in the SERPs.

This includes things like optimising your website’s page title and meta descriptions, as well as creating high-quality content marketing.

Off-page SEO refers to all of the things that you can do outside of your website to improve your rankings in the SERPs. This includes things like building quality backlinks to your website, as well as social media marketing.

What do you think are the most important ranking factors?

There are many different ranking factors that contribute to how high a website appears in the SERPs.

The most important of these are:

– The quality of your website’s content marketing

– The number of quality backlinks pointing to your website

– The loading speed of your website

– The mobile-friendliness of your website

– The structure of your website’s URLs

– The security of your website (i.e. whether it has an SSL certificate)

If you want to rank high in the SERPs, then you need to make sure that you focus on all of these ranking factors.

What are our top 3 SEO tips?

The top 3 SEO strategies are:

1. Creating high-quality content marketing

2. Building quality backlinks

3. Optimising for mobile

Yet do bear in mind, there are over 200 ranking factors, so if you need help improving your seo, give us a ring.

What would you say are some of the most common organic SEO mistakes that you see businesses make?

There are many common organic SEO mistakes that businesses make. The most common we see at our seo company are:

1. Not making the company website mobile ready

2. Not creating high-quality content marketing

3. Not building quality backlinks

4. Not using the correct keyword density

5. Stuffing their keywords into their content

If you want to avoid making these mistakes, then you might wish to hire us? As we only implement top quality work.

Conclusion

Organic SEO has changed a lot over the years, but here’s some quick tips we can offer you:

1.  add quality content marketing

2. high quality backlinks can also help to improve your organic seo

3.  make sure that your company website is mobile ready

4. The security of your website (i.e. whether it has an SSL certificate)

The main objective of SEO is to improve a website’s visibility in search engines, so that a website ranks higher. It’s a strategy for boosting the number of organic visitors from search engines.

There are many different factors that contribute to good SEO, and it can be a complex and ongoing process to improve rankings.

However, the basic principle is relatively simple: by optimising a website for relevant keywords and phrases, making sure the site is easy to navigate and adding quality content marketing, as well as optimising other ranking factors, such as backlinks, a site can attract more organic visitors from search engines and improve its position in search engine results pages (SERPs).

SEO can be broadly divided into two main categories: on-page optimization and off-page optimization.

On-page optimisation refers to techniques that can be used on a website itself to improve its organic SEO, such as using relevant keywords in titles and headings, adding meta tags, and creating well written content marketing.

Off-page optimisation, on the other hand, refers to activities that take place outside of the website itself, such as link building and advertising a business on social media, such as Facebook.   

Both on-page and off-page optimisation are important for successful organic SEO, but which one is more important depends on the individual website and the competition for the target keywords. In general, though, a good mix of both is essential.

If you’re new to organic SEO and are looking for ways to improve your website’s visibility, start by focusing on the basics of on-page optimisation.

Once you’ve made some progress there, you can then begin working on more advanced off-page SEO techniques. And, as always, keep an eye on your competition to see what they’re doing and how you can stay one step ahead.

Google’s algorithm

Google’s algorithm uses a set of ranking factors which determine how it ranks websites in its search engine results pages (SERPs). These rules are based on factors like backlinks.

Google’s algorithm is constantly changing, so it doesn’t stay the same for long, which can be a challenge for organic SEOs who need to keep up with the latest updates.

However, by understanding how Google’s algorithm works, you can make sure that your website is well-optimised and has a good chance of ranking higher in SERPs.

One of the most important aspects of Google’s algorithm is relevance.

This means that your website needs to offer useful advice to your visitors, that should be about the same topic as the keywords that you are targeting. So what do we mean by this?

Well, in a nutshell, if you sell electric bikes, you should offer a lot of advice about these bicycles, such as how to fix a broken chain, how long it takes to charge these bikes, how to repair a broken tyre quickly.

If your website is not relevant to the keywords that you are targeting, then it is unlikely to rank well in SERPs.

Popularity is also an important factor in Google’s algorithm. This means that websites that are popular, or have a lot of high quality links pointing to them, are more likely to rank well in SERPs. Google looks at both the quantity and quality of links when determining a website’s popularity.

Authority is another important factor in Google’s algorithm.

This means that websites that are seen as authoritative, so for example if you want the latest news in the UK, you might go to say the Guardians website, as it offer quality work by journalists.

So if you have a lot of high-quality content marketing, are more likely to rank well in SERPs.

Google looks at factors like the age of a website, the quality of its content marketing, and its backlink profile when determining its authority.

Google’s algorithm is complex and constantly changing, but by having some knowledge of how it works, you can optimise your website accordingly and improve your chances of ranking well in SERPs.

In summary

The term “SEO” stands for “Search engine optimisation.” It’s a long-term marketing approach used to boost the visibility and organic search results of a website in Google and other global search engines.

 SEO should not be confused with SEA (Search Engine Advertising) which refers to paid placement in search engine result pages.

SEO can be achieved through optimising website content marketing, structure and on-page elements like titles, metatags, anchor texts and meta descriptions. Another way to optimise your website for search engines is through link building which is the process of acquiring quality links from other websites.

SEO takes into account both on-page and off-page factors to improve a websites ranking.

On-page SEO factors include things like title tags, meta descriptions, header tags, image optimisation and interlinking.

Off-page SEO factors include things like links, social media signals.

SEO is an important part of any digital marketing strategy.

It can help you improve your website’s visibility in search engine results pages (SERPs), increase organic traffic to your website and improve your brand awareness.

There are two types of SEO: White Hat SEO and Black Hat SEO.

White hat SEO is a technique that follows the guidelines of search engines and uses ethical methods to improve a websites ranking. Black hat SEO is a technique that does not follow the guidelines of search engines and uses unethical methods to improve a websites ranking.

The benefits of organic SEO can be:

– Improved website visibility

– Increased organic traffic

– Improved brand awareness

-Long-term marketing strategy

If you want to improve your website and get more organic traffic, why not call us?

As a business owner, you know that organic SEO and PPC are two different ways to promote your company online. But what you may not know is how to integrate them for the best results.

The truth is, both organic SEO and PPC can often be used together to create a powerful marketing strategy, that will help you reach your target audience and if done right, can help you to achieve your business goals.

Here’s how to do it:

1.      Use keyword research to inform both your organic SEO and PPC campaigns.

Start by using keyword research to identify the terms and phrases that shoppers are using to search for products or services like yours. So for example if you sell electric bikes, these might be referred to as:

-e- bikes

-electric bicycles

These keywords will be useful for both your organic SEO and PPC campaigns.

2. Use SEO to drive organic traffic to your website.

The objective of SEO is to increase your website’s position in the search engine results pages (SERPs) for relevant keywords. So for example, if you sell e-bikes, you might want to rank number one for “electric mountain bicycles” .If the digital marketing agency do a good job, then this will assist you get more organic visitors, which are free, to your website.

There are a number of things you can do to optimise your website for organic SEO, including:

– On-page optimisation: This involves making sure each page on your site is optimised for the relevant keyword(s) using white hat methods. This includes things like adding titles and meta descriptions, as well as ensuring your content marketing is high-quality, and relevant to the keywords you’re targeting.

– Off-page optimisation: This refers to the things your seo company can do outside of your website to help improve your organic SEO. This includes things like building backlinks from other high-quality websites, and creating social media profiles for your business.

3. Use PPC to drive paid traffic to your website.

Pay-per-click, or PPC, advertising is a type of online advertising which you pay each time someone clicks on one of your advertisements.

This is an excellent approach to get more shoppers to your website, especially if you’re targeting keywords that aren’t yet ranking well in the organic SERPs.

4. Monitor your marketing results and adjust your campaigns accordingly.

Once you’ve launched both your organic SEO and PPC campaigns, it’s important to monitor your results and make any adjustments if there needed. This could involve things like changing the keywords, adjusting your bids, or tweaking your ad copy.

By using SEO and PPC, can help you get more visitors, increase organic traffic to your website. By following the tips above, you can get started with developing a powerful marketing strategy that combines the best of both worlds.

Difference between SEO and PPC

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two types of online marketing strategies.

Both can be effective ways to reach more customers, but they work in very different ways.

SEO is all about improving your company website, and content marketing to obtain more shoppers organically.

The goal is to rank higher in search results, which will ultimately can lead to more organic traffic to your site.

PPC

PPC, on the other hand, is a paid advertising method where you pay for your ads to be displayed on search engines. With PPC, you only need to pay when someone clicks on your ad.

So, what’s the difference between SEO and PPC? Here’s a quick overview:

SEO is a long-term marketing strategy that can take months or even sometimes years to see results.

PPC can provide immediate results.

SEO is free (though it does require time and effort).

PPC is not free – you’ll need to pay for each click on your ad.

SEO can bring more organic visitors to your website. PPC can bring paid traffic to your site.

When done correctly, organic SEO can improve your website’s visibility and help you attract more shoppers.

PPC can be an effective way to reach potential customers, who are already searching for what you have to offer.

Both SEO and PPC can be useful tools for your online marketing efforts.

The best approach depends on your business goals and marketing budget. If you have the time and resources to invest in SEO, it can be a very effective way to bring organic traffic to your site.

If you need immediate results, PPC may be a better option. Whichever method you choose, make sure you track your results, so you can continue to improve your online marketing strategy.