Why we dont recommend stopping and starting your SEO improvement with us
It’s something that’s a lot of businesses sometimes dont really understand when their ringing around various seo agencies, and that is when they need the help of an SEO agency, why they need to pay every single month?
And for those that don’t have the foggiest clue, about how Google’s algorithm works, we can appreciate why there is a lot of confusion as to why your business needs to pay each month.
Therefore some businesses, might think that agencies are simply money grabbing, that they just want to sign up businesses to very long-term contracts. And for some SEO businesses this might indeed be true for a number of agencies out their, however if you are looking for an honest agency which explains things clearly then you will need Pack Digital, and we will now explain why like most agencies, we charge per month and not a one off fee.
We offer quality, yet here’s why a business needs to pay each month with us
We appreciate that this article is going to be quite a long one, yet everything can be summarised into this paragraph alone, that is businesses are ranked on Google, according to how strong the organic SEO is, or to be more exact, how strong the “ranking factors” are, such as the backlinks for example, and therefore businesses are constantly moved up and down on Google according to how good their SEO is.
As soon as another business, or many businesses gain stronger SEO than your company, then they move up the ranks, therefore it simply a matter of which businesses have the best SEO at that time, so if a businesses choose to pause their marketing with us, well, this sometimes allows other businesses to overtake you.
And this is where things get a little bit complicated, but do bear with us, website’s are ranked according to how relevant they are to question, such as if you sell used cars in Bristol, how relevant your website is to the query use “car dealerships in Bristol”.
But a use car dealership in Bristol that has a website, is obviously going to be relevant to that query, so how do you start to decipher how say 300 different car dealers should be ranked on Google? Who should be ranked nearer the top on Google? Which businesses here in Bristol should be ranked on page 10 of Google?
The answer to that is Google’s rather brilliant algorithm uses a large amount of different“ranking factors” to make that decision as to where companies should rank on Google, or as SEO agencies call it where business ranks in the “SERP’s”, which simply means the “Search Engine Results Pages”.
In matter of fact we think, and most digital marketing agencies would also be in somewhat agreement that there are over 200 various ranking factors.
So these need to be strengthened in order to business to be ranked higher, now where things get complicated is this, you might be up against a group of direct competitors, that haven’t just been investing in SEO for a few months, they might have been forking out for quality organic SEO for the say the last five years solid, therefore to beat these businesses, well its going to be anything but a walk in park, that’s for sure.
So, this is another thing worth keeping in mind, at our marketing agency here in Bristol, we often say we can’t get you anywhere near the first page normally for six months, or sometimes upto 12 months for some other companies (depending on the amount of competition that your business faces).
So, yes, some businesses will say anything, like they can get results in a much shorter time span, but we take an honest approach, right from the start, we say organic seo is a slow process, and we give an accurate estimate as to how long we think it will take you to get onto the first page of Google, so in a nutshell, no business that hires us, should not expect seo results overnight, as its normally impossible.
Reinforce
Then when our seo consultants have all worked their cotton socks off writing content marketing, building business citations, and high-quality “do-follow” backlinks, that’s to say they’ve been very busy improving your businesses ranking factors, to a standing where now your on the first page of say Microsofts Bing, or the search engine Google, this then doesn’t mean that we as an seo agency would recommend then standing idle, putting your seo payments on stop with us, as just as much work, or sometimes even more work might be needed to keep you on the first page of Google’s SERPS (depending on competition).
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So sometimes some companies fail to realise that by cancelling their seo contract with us at Pack Digital, because their currently doing so well in terms of sales, is a bad move because they might have a good amount of orders right now, but if they don’t keep up with the organic SEO work, then another group of direct competitors can easily overtake you, if they’re also working hard also to get onto the first page.
New competitors
Another common mistake that businesses make is thinking that there are on the first page, and that they think the competition at the moment is weak, so that they can stop investing with us.
It might be the case of competition at the moment is weak, and therefore you have managed to get to the top, and is therefore you think well we can ditch the SEO agency.
However, what sometimes happens is national businesses with much greater marketing budgets, make the decision to move in and take over locally, say for example a UPVC door and window company, or a business selling conservatories, or sometimes there are simply new businesses which are more aggressive with their marketing and therefore start to take over your position.
Therefore we would say it’s not a good idea to stop paying us, if you’ve reached the top, as it leaves the door open for new competitors to simply walk through, because you have stopped paying for organic SEO with us.
Invest in quality
Sometimes businesses want to be on the first page, but they sometimes are really rather unrealistic about what they can achieve with their marketing budget, and sometimes therefore go with rather unscrupulous SEO agencies (there’s many of these) , which to be frank, will tell you anything, and sell you anything!
So, our best advice would be this, avoid the seo agencies that offer low-quality seo work, and only invest in very high quality, white hat SEO, that’s offered by a highly respected seo company, like Pack Digital that’s in Bristol.
Let’s give you an example, let’s say you’re about to start your own solicitors practice, located near Bristols dockland, and you want to be on the first page, yet you’re in a highly competitive business sector, say that you are a solicitor and you specialise in the area of divorce.
All around you in Bristol are a huge number of solicitors,, and you know they’re large companies as well, as they employ let’s say well over a hundred staff per business, and it looks like they’ve been investing in organic SEO for great deal of time, as some are on the first page of Google, and when you talk to your seo company, they tell you that:
– They have hundreds, if not thousands of good quality backlinks
– They have been publishing high quality content marketing for a long time
– The onsite seo has been completed to a high standard by an seo consultant or an SEO agency.
Therefore if you see an advertisement for SEO say locally, which is promising that they can get you onto the first page for a minimal sum of money, let’s say a few hundred per month, then we would say this is probably rather unrealistic, as in reality a lot more needs to be spent.
That’s to say to summarise, what we are saying is this, if the competition in your business sector is strong, and the seo work completed for those companies is very high, as in it looks like they’ve been paying for seo for a longtime, plus it looks as though they’ve forked out many hundreds of thousands, then you have to be realistic, as to what some seo company is offering for just a few hundred a month, probably not much?
However with that said, spending a lot of money on seo is most definitely no guarantee that you get quality work, so we would say is only invest in really top quality agency like ours.
So, you do have to keep in mind that there are well over 200 different ranking factors that need to be improved if you want your company in Bristol to appear on the first page of Google’s SERP’s, and this often involves a lot of time, so if your hiring a Bristol seo business, like ours, well, this work, delivered by us doesn’t come cheap.
Quality work takes time
So another point of this whole article is this, as the old saying goes “Rome wasn’t built in a day”, and the goes the same for SEO.
You can’t expect to be on the first page overnight, sometimes not even a matter of weeks or even months, as organic seo is a slow process.