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Traditionally high quality SEO costs a lot of money, that’s to say normally only a handful of agencies would offer such a service at a rather eye watering cost.

 

Then came along Pack Digital, we wanted to do things differently, we understand Google’s algorithms to such a degree that we know how to implement winning marketing strategies.

 

We wanted to give you a taste of why we are so different, as well as why countless businesses of all sizes, are investing in Pack Digital.

 

Google’s algorithm

 

Google’s magic algorithm is sure complex, it assesses the quality of everything from content marketing through to link building.

 

What makes the algorithm so interesting is that it’s constantly being improved.

 

Based on this fact this is why it’s so important to partner with the right SEO agency, one which keeps up to date with how Google is making changes to it’s algorithm.

 

Cost effective

 

Some agencies charge high seo prices within Bristol and indeed Cardiff but Pack Digital is different.

 

We offer businesses of all sizes especially SME businesses excellent value for money on your online marketing needs.

 

Also if you have a seo quote already we will always endeavour to try and beat any local prices.

 

We offer cost effective packages, for more information why not contact us today.

 

White Hat

 

We only believe in offering what’s called White Hat digital marketing services.

 

White Hat simply means that we understand the work that Google respects, we will only therefore optimise a website using the best methods.

 

This can mean improving a websites performance through the use of content marketing, link building services, or improving other onsite seo methods.

 

We have bucket loads of experience

 

There are some search engine optimisation companies that have just set up shop and think they can offer excellent value for money.

 

However to be good at SEO we think you need to have experts who are managing your project.

 

That’s why at Pack Digital within Cardiff we only use the most experienced of staff to make sure we deliver winning results.

 

How can your SEO packages help my business?

 

No matter if you are a sole trader window cleaner, or a huge conglomerate of a company we can help your website improve.

 

We achieve this by understanding your audience and improving your websites rankings.

 

Remember we are an seo agency that only uses white hat methods, this means that your website is less likely to get hit by a penalty.

 

We therefore work with all sizes of businesses, we offer excellent value for money why not get in contact with us today?

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Introduction

Some find it hard to fathom how content marketing fits into the overall SEO jig-saw puzzle.

Within this article we will examine how content marketing is actually a crucial part of online marketing.

How keyword optimisation works

Imagine a business website that has very little in the way of written text. Not only would such a website be difficult for users to find out information they want but the search engines would struggle as well.

So the solution is rather simple, a website needs text to define what the business is about to help the user, also the search engines can gain a much better understanding about the business as the same time.

Through naturally writing keywords within the text the search engines pick up on this information and can gather what the business actually does.

What are the pitfalls about carrying SEO out with little knowledge?

Some business owners may try SEO themselves or task somebody within their company to carry out the work.

This may work great if the person has sufficient SEO knowledge, however if they haven’t got SEO knowledge then some people will be quick to fall into the common pitfalls of optimising a site.

Optimising a website incorrectly can mean problems, namely Google Penalties, these can come in the form of Panda updates if you are using content marketing.

Let’s have a look at how Google’s algorithm looks for low quality content marketing.

What does keyword cloaking mean?

Some people may think it’s a good idea to put all the important business terms for a website and place them all over a websites page, but also to also hide the text at the same time.

The simplest way some people do this is to write seo keywords and then make the text the same colour as the background, so the text goes invisible. This is definitely not good seo practice at all, and should be avoided.

What does keyword stuffing mean?

Ever read an article online and it has words repeated within the article a lot? Well this can be annoying for the reader but it can also annoy the search engines as well.

An article, blog post or main page that has keywords crammed within the text to try and optimise the site is a very quick way to get a website penalised.

This can mean a drop in rankings, so if you want to optimise keywords do it the right way.

What is considered poor quality content marketing?

Poor quality content marketing can be content that is written just for SEO gain or flouts Google’s guidelines.

That’s why it’s so important to find an agency that offers high quality written work.

Content marketing is an essential part of optimising any website, it makes up one of the 200+ ranking signals that Google looks for, many seo consultants also believe it’s one of the most important ranking signals.

Why should I consider the Google Hummingbird updates when writing content marketing?

Google Hummingbird updates and its integration into Google’s core algorithm meant that users of Google could find even more exact answers for their queries.

So say you looking for a book and perhaps you didn’t know the exact title of the book, perhaps you knew just the author and the year of publication, well Google got a lot smarter and exact with these types of search queries.

Why is duplicate content such a problem?

Duplicate content is not good for seo at all. So before you think a quick fix solution is to slightly reword a competitor’s content don’t do this.

Using duplicate content marketing will get your website hit by a Google penalty, namely a Panda update.

This can mean your website can be taken out of search or seriously demoted sometimes.

What type of content should I be writing?

You should be concentrating efforts on useful, relevant and high quality content that packs as much information as your readers will find useful.

Be helpful and overtime you will be rewarded in higher search engine results.

How can Pack Digital help?

Pack Digital are a professional SEO agency, we operate in Cardiff as well as Bristol. Each month we produce a lot of content marketing, we know what Google wants and we help clients to reach their marketing goals.

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SEO News

Introduction

 

Agencies and company owners across the land will be familiar with Google’s Penguin updates, they have shaken up rankings substantially since the spam fighting changes that came about.

 

Google’s first Penguin update was released on 24TH April 2012, at first many thought it was a way to tackle web spam, however many SEO’s soon realised otherwise.

 

A pattern soon emerged, that pattern was that Google’s Penguins were busy demoting sites which had poor back link profiles.

 

What is Google’s 4.0 update?

 

Typically speaking a website would be hit by a Google Penguin Penalty and then it was a process of weeding out the poor quality links, submitting a Disavow file then waiting around for recovery.

 

This waiting around did go on for some time- with some webmasters and seo agencies waiting months sometimes years for a Google Penguin refresh.

 

So Google 4.0 Penguin update is like a breath of fresh air, things are now real time. So now when a new client approaches Pack Digital and say they have link problems we are able to suggest remedies that can have quicker results.

 

How quick is Google Penguin 4.0 updates?

 

Well what’s for sure is now we have not got to wait years for a Penguin refresh, now as soon as your website is re-crawled and re-indexed you should be able to tell Google you have cleaned up your low quality back links.

 

What does it mean when it states Google Penguin 4.0 is now more granular?

 

It was once thought that if a website was picked up as having low quality links that the site would be hit by Penguin, therefore the whole site would be affected and visibility could well take a nose dive.

 

Well Google’s now got a lot more focused on which parts of a website it chooses to demote or promote with Penguin.

 

So say you are a SEO company and you offer your wonderful services to Bath and Bristol in the South West of sunny England, and you offer organic seo, local seo, and content marketing.Well if the content marketing part of the website had a huge influx of poor quality links then it is this part of the website that may suffer lower rankings.

 

That’s to say the other services offered may well be unaffected, so Google Penguin 4.0 is now more focused.

 

How can Pack Digital help?

 

We will continue to build links how we have always done so, that’s to say we will build high quality links that are relevant to your industry.

 

So if you need to get your website flying high in Bristol, contact us today.

 

We can offer:

 

Low Bristol SEO prices
Affordable monthly packages
Link building
Content marketing
High quality SEO

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SEO News, Uncategorized

We here at Pack Digital Seo, think 2015 is a year for effective content marketing campaigns and do away with writing content just to meet a weekly quota. We believe that generating content that has real purpose and understands your target market will be a strong differentiator this year.

We believe that the companies that truly understands their audience and is able to best engage with them, will be the companies that succeed this year online.

Rise of Content Marketing that shows creativity!

We believe that content marketing in terms of search engine optimisation, will go back to the fundamentals of marketing this year, that successful online marketing is to show an understanding of its target audience and real creativity to be successful.

We believe that companies still focusing on optimising title tags and keyword placement, will get left behind if they do not evolve and start utilising a content marketing strategy.

Companies need to better understand the target audience and customers and engage them on a multiple of platforms.

Content marketing that is different, that shows originality and thinking “outside the box”.

Many believe that search engine optimisation has got a lot more interesting because of the major algorithmic updates, weeding out poor quality content. There is now a more even and level playing field, so that good quality content of substance will be rewarded. Black Hat practices and therefore no longer winning, to win in this new online marketing landscape, you must now think creatively of how to engage your target audience.

Social media, innovative marketing campaigns are the new battleground to win new customers.

We see social media as playing increasingly more of an important role in terms of search engine optimisation.

Innovative and clever marketing strategies that truly engage an audiences attention we believe are the ones which are going to make a difference in terms of online marketing success.

We see online marketing being stripped back to its bare bones, back to basics of any marketing strategy that is to engage your target audience. It could be argued that Seo of yesteryear was primarily focused on technical Seo and keyword placement, things are now changing and creativity is becoming an ever-increasing part of engaging your target audience.

What forms of Online Marketing content works best?

Forms of online marketing in terms of content marketing that work best, are the ones which are thorough in their understanding of their target audience and how to best address them, in terms of what platforms they actively use.

Content marketing has changed its approach it’s no longer about placing keywords all over the place, it’s now about better answering the searchers queries and matching pages to user intent. If you can couple this with making an engaging web presence that keeps your users on site longer then you are onto a winner.

Is regular content better than a more detailed quality piece of content marketing?

We here at Pack Digital Seo believe that generating regular content on a periodic basis is outdated, if the content is just being generated to satisfy a number of blog posts each week for example. Generating content just for the sake of numbers is therefore dead!

We think that the major search engines now prefer content of higher quality that shows that you have researched the subject area and that it presents a good user experience, by answering the searchers questions.

Because of the Semantic Web the major search engines are now able to better understand the quality of content and how it matches up to other authoritative sources out there on the Internet.

“Therefore just producing content that has the correct title tags will no longer suffice”.

You must therefore show depth to your content marketing, in that it has been researched and that major search engines can see a connection between keywords and other authoritative sources to show that you know about the subject area.

This attention to detail we believe is what separates good content from poor quality content in 2015.

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SEO News

We here at Pack Digital UK see this year, as a year for substantial change, within the SEO industry.

This article will cover our predictions and thoughts about where we can see search engine optimisation SEO moving and evolving in 2015.

Expansion of the “Google Knowledge Graph”

We here believe that in 2015, will be the year for rapid expansion of Google’s knowledge graphs. We believe even more questions that the searchers are presenting to the search engine’s, will be answered within the SERP’s.

Because searchers questions will be answered within the search engine results pages, this may mean that some services and business sectors may see a loss in traffic as the Knowledge Graph expands out.

If a searchers questions are answered and presented within the search engine results pages, there is therefore no reason to further seek information from the searchers prospective. The search is therefore halted, in the results pages and does not move on the pages that have been ranked.

More accurate, search engine results as the search engines become cleverer in 2015.

We believe that in 2015 here at Pack Digital SEO will be the year that the search engines fine tune their algorithms to better understand “user intent”.

We have already seen huge strides in this area through the Hummingbird updates, yet we believe that in the future the understanding of the data within the web will be better understood, to present more accurate results moving forwards.

We believe this as a prediction, will become reality, as we are starting to see the emergence of the “Semantic Web” play even stronger role within search engine results.

Social media illustrating how authoritative you are within your industry sector

We predict here at Pack Digital SEO social media channels will play an even more important role than they currently do in illustrating to the search engines how authoritative your business actually is, in the real world.

We predict that industry authorities and individuals that are known to be an authority on a subject area, that their approval of your work in some way, through the social web, we believe will play an even more important role in terms of search engine optimisation signals.

We would love to hear your thoughts and opinions on this subject area, so why not drop us a line, stating where you think 2015 will take search engine optimisation.

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Audio, Design, Photo, SEO News

 

 

Pack Digital Seo goes mobile!

We now have a revamped website which is optimised for mobile devices and tablets.

We recognise that a large proportion of our visitors/traffic will be visiting our website when they are commuting or on the move.

We now have a highly responsive and mobile optimised website, so you can check the latest Seo news on the move.

Seo Guest bloggers and Articles wanted!

Now that our website is even more visible on mobile platforms, why not get in touch with an article or news story that you may have around the subject area of Seo or Online Marketing.

We are looking for Seo and Online Marketing news and current stories. All our stories are of high-calibre and demonstrate White Hat skills in regard to search engine optimisation SEO best practice.

If your business has an Online Marketing story that you wish to share please get in contact today.

We are interested in all forms of search engine optimisation SEO stories and news articles.

We regularly blog about the following subject areas:

o Content marketing techniques.
o Link building strategies and methods.
o Social media optimisation.
o Technological advancements across the web, such as the “semantic web”.

Pack Digital SEO wants to hear from you regarding, how your business carries out its Online Marketing strategies in the UK.

If you have an Online Marketing story of success in the UK that you wish to share we would love to hear from you.

Whether you’re a start-up business or a large international company, we love to hear online marketing strategies and approaches taken by different companies in the UK and globally.

We welcome guest articles and publications which explain online marketing tactics and strategies which your business has deployed to success, that you wish to share with our readers.

We are a rich resource for information regarding Seo, and online marketing practices.

Whether you need advice on “link building” or receiving more engagement through your “social media campaigns” we are a one-stop shop for online marketing advice and news from the UK.

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Creative, Photo, SEO News

 

 

Why choose a Pack Digital Seo for your Seo news requirements?

We aim to gather some of the most high quality news around, regarding search engine optimisation.

We look to gather information from around the globe and combine different perspectives on performing SEO and Online Marketing campaigns.

We look for different perspectives and to source information from marketing professionals, who have ranging opinions on how to best undertake Seo.

From a small businesses right through to large businesses we gather marketing strategies that have worked and ones which have not worked so well, for our readers to make an informed decisions, which may help their own marketing strategies.

Based here in the UK we look to gather online marketing news from United Kingdom but also globally.

We report on the news relating to link building strategies, right through to the Semantic Web. We aim to be different in our approach as we take real-life examples of marketing professionals work and we open this up to debate for our readers for them to state what they think is best practice or method to achieving the desired results set out to achieve.

What makes you different and have a different stance when it comes to reporting search engine optimisation news?

We aim to provide detailed articles that demonstrate real world examples of search engine optimisation put into practice.

We aim to share examples of Seo campaigns which have worked well and also to gain experiences from marketing professionals from campaigns which have not worked so well!

We then open this work up to public debate, so that marketing professionals can state their opinions and experiences for a certain type of search engine optimisation SEO.

We only promote White Hat search engine optimisation and ethical methods to performing online marketing.

What forms of Online Marketing does your website report on?

Everything ranging from pay per click, right through to Content Marketing we invite guest articles and we write our own articles on a frequent basis also.

We aim to create a healthy debate from the online marketing community, regarding their thoughts and experiences regarding carrying out a certain type of Seo.

We cover a wide range of Seo tactics and methods.

We invite guest articles and publications surrounding “Pay Per Click” campaigns and we also invite guest articles surrounding anything to do with “Organic Search Engine Optimisation”.

Apart from Organic Seo and Pay Per Click do you receive guest articles and publications from any other subject area?

Yes, we are interested in receiving news articles around technological advancements in regard to the Internet.

We also receive occasionally articles about technological developments, not directly related to the Internet.

We hear welcome guest publications surrounding topics such as “Artificial Intelligence” and also computer coding for example.

We also aim to help SME businesses out, by providing a rich resource of information in regards also to low-cost website platforms.

We are the therefore interested in receiving guest articles and publications which give advice around how to best use website platforms, such as “WordPress” for example.

We are also interested in different marketing methods outside of the norm. For instance, we are interested in marketing methods such as creative “video marketing” and also highlighting good design and creativity skills shown towards developing websites.

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Design, Photo, SEO News, Videos

 

User engagement

We believe that there is a possibility that a new form of ranking signal now exists within the search engine optimisation profession, we believe that this is user engagement. This spans mobile devices and desktop.

What is the user engagement, and how will this be measured in terms of Seo signals?

At Pack Digital SEO we think that user engagement now is a form of ranking signal.

We believe that the major search engines are using metrics, to determine how long a user is spending visiting your website.

We also believe that the major search engines may be monitoring the bounce rate, to your website in terms of if it satisfies and users query, or whether they go back to the search results to look at a competitor’s page after looking at your website.

We believe that if a visitor to your website immediately jumps back to the search results, this could be a form of “negative” or “undesirable ranking signal” for your website.

We welcome here at Pack Digital your thoughts and views on this.

What do you think is being monitored and how can we develop Seo strategies around this?

We know that the Google Hummingbird update looks at “user intent” and presenting better quality search results for the searcher.

We think that user engagement is now being tied into the Knowledge Graph and Google Hummingbird as well.

We think that the major search engines are learning from commonly entered phrases and search terms and the websites which end up in the results or SERPS, are later monitored to see if they satisfy the uses query.

We therefore think that if a user was to bounce back off your website for commonly entered search term’s and this happens in mass volume then we believe this could form a negative ranking signal in the future.

We also think that through commonly entered search terms it will be assessed and monitored how long users are spending on site whether they are bouncing straight back into the search results or not.

How would you create an Online Marketing strategy around this?

There is no simple straightforward answer to this. We believe that you must simply create a better user experience on site, to make your website more “sticky” so that users spend longer on your website. Therefore you need to understand exactly what the searcher is looking to achieve through the search terms and better answer their questions.

We think that in 2015 websites that are going to win are the ones which hold a better user experience through being different.

We believe that by presenting answers in large chunks of text may be is somewhat outdated approach. We believe that more innovative practices need to come into the fold, such as using info-graphics or video marketing to address the searches questions head-on.

Have you any proof that user engagement is a ranking signal?

As with all ranking signals they are quite secretive to disclose whether they are in use or not, but it would make sense that the longer users spend on your website the more they are engaged and therefore the search engine is doing a good job in answering the queries presented to it.

With that said we believe that this is common sense and through the major search engines now developing artificial intelligence it could be viewed as a natural step for the major search engines to take in the future.

How should businesses better develop their Online Marketing strategies to cope with this change?

We think that marketing strategists and marketing professionals within companies should steer away from approaches which just focus on keywords through content marketing.

We believe that the search engines have got a lot more sophisticated and clever in understanding search terms and presenting answers.

We therefore now see the future of search engine optimisation as a blend of Seo and a lot more creative skills coming into play.

Therefore if you can create creative content marketing that is different and holds a good user experience we believe these are the forms of content marketing which are going to win in the future.

We believe that the long content laced with keywords is a thing of the past and that instead you must now think about how to engage your end user so that they do not jump off your site onto another competitor’s website.

So you believe that this goes back to the basics of Seo such as preventing people from pogo sticking onto a competitor’s webpage?

We believe that it is very important to return back to the basics of Seo and that is to prevent your bounce rate from increasing and also make sure that you are satisfying your users queries.

This can be achieved through looking at your website and if it is “content thin” addressing such problems by adding quality content that will answer the search terms that the searcher is entering.

We think that the beautiful thing about this form of content marketing is that it need not be expensive, you can come up with cost-effective strategies that addresses a searchers queries and better answers the questions they have, without spending a fortune on advanced marketing practices.

You do not need nothing flash, or sophisticated in terms of on-site optimisation, just a clear layout and an explanation of how you are going to go about answering the questions presented to the search engine.

Those who better answer a searches queries while presenting this in an interesting format on the website we believe are going to be the search engine optimisation winners of 2015.

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